Embroidery Audience in United States

Embroidery logo

Embroidery has an estimated audience of 17,441,441 people in United States. 71.2% are female, 28.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: 1080i, Pizza Hut, DIY Projects, Dog lovers, Burger King.

The average Embroidery fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 1080i, Pizza Hut, DIY Projects, with strongest over-indexing on 1080i (2.49× the country average). Demographically, the Embroidery audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Embroidery fans

Demographic split for Embroidery audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.8
Estimated audience size17,441,441

Audience persona

The typical Embroidery fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for 1080i.

Top regions in United States

Top regions ranked by reach for Embroidery in United States
RegionReachAffinity
California2,763,4981.44×
Texas1,889,3321.26×
Florida1,197,2281.01×
New York1,102,6471.13×
Illinois685,6401.18×
Pennsylvania552,8890.94×
Georgia525,8800.98×
Ohio499,1650.93×
North Carolina490,9700.94×
New Jersey437,8610.99×
Virginia421,7890.99×
Michigan415,7850.91×
Tennessee391,3671.12×
Washington375,8691.07×
Arizona356,9951×
Indiana331,8411.04×
Missouri321,3771.14×
Colorado311,8681.13×
Massachusetts309,2250.9×
Maryland273,3640.91×
Wisconsin254,6990.97×
Minnesota254,6011.02×
Louisiana235,0901.05×
Kentucky219,9111.01×
Oregon213,9341.07×
South Carolina212,6290.81×
Alabama208,8850.86×
Utah207,9821.33×
Oklahoma200,4801.04×
Nevada165,8990.98×
Iowa155,3851.08×
Connecticut148,6720.85×
Arkansas147,3431.03×
Mississippi145,6641.01×
Kansas142,9651.04×
Idaho106,2821.22×
New Mexico91,8991.05×
Hawaii82,6231.1×
Nebraska81,0140.93×
West Virginia76,1990.94×
Maine55,4620.89×
New Hampshire54,6100.79×
Rhode Island47,2860.85×
Montana44,9690.93×
Washington, District of Columbia43,1830.82×
Delaware37,8210.79×
Alaska35,8420.96×
North Dakota35,5030.99×
South Dakota34,1630.85×
Vermont24,6130.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Embroidery audience
BrandAffinityCategory
1080i2.49×Technology & Electronics
Pizza Hut2.14×Food & Beverages
DIY Projects7.49×Home & Garden
Dog lovers2.91×Pets & Animals
Burger King2.09×Food & Beverages
Real Madrid C.F.2.39×Sports
Christmas1.83×Kids & Family
Motherhood1.52×Kids & Family
Women's clothing1.67×Fashion & Accessoires
Meme1.72×Internet & Social Media
Spotify1.5×Internet & Social Media
Hair products1.53×Beauty & Wellness
Electronic music1.61×Music & Radio
Childbirth2.19×Kids & Family
Electric guitar2.25×Music & Radio
Flower1.64×Home & Garden
Old Navy1.65×Fashion & Accessoires
Fashion design1.73×Business & Career
Sephora1.82×Shopping
Alternative rock1.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Embroidery audience
TraitClusterScore
SustainabilityBALANCE1.76
Design AffinityPREMIUM1.69
CreativityOPEN1.57
DIY MentalityTHRILL1.52
Price SensitivityPREMIUM1.49
Luxury OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Embroidery
CountryShare
United States13.6%
India7.1%
Japan6.5%

See Embroidery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Embroidery have in United States?

Embroidery has an estimated audience of 17,441,441 people in United States, concentrated in California and Texas.

What is the gender split and age of Embroidery fans?

71.2% of Embroidery fans are female, 28.8% are male, with an average age of 40.8 years.

Which brands do Embroidery fans like most?

Embroidery fans show strongest brand affinity for 1080i (2.49×), Pizza Hut (2.14×), and DIY Projects (7.49×) over the country average.

Where do Embroidery fans live in United States?

Embroidery fans in United States are most concentrated in California (reach 2,763,498), Texas (reach 1,889,332), and Florida (reach 1,197,228). These three regions account for the largest share of the active audience.

What other brands do Embroidery fans also like?

Beyond Embroidery itself, the audience over-indexes on Pizza Hut (2.14×), DIY Projects (7.49×), Dog lovers (2.91×), and Burger King (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.