Rascasse Audience Intelligence

Embroidery Audience in United States

A data profile of the people who buy, follow and care about Embroidery in United States — modelled from more than twelve digital signal sources. Embroidery has an estimated audience of 17,441,441 people in United States.

#1336among Topic in United States#152in Home & Garden

The average Embroidery fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, 1080i, DIY Projects, with strongest over-indexing on Pizza Hut (2.14× the country average).

Demographically, the Embroidery audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Embroidery fan in United States is more female, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Pizza Hut.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Embroidery profile in United States.

Audience size
17.4M
in United States
Gender
71.2%♀
28.8% male
Age
40.8
average years
Country rank
#1950
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Embroidery fans

71.2% are female, 28.8% are male, average age 40.8.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Embroidery audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.8
Estimated audience size17,441,441
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Embroidery audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Embroidery audience comes from United States.

Worldwide audience distribution share by country for Embroidery
CountryShare
United States13.6%
India7.1%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Embroidery audience in United States is strongest.

Fig. 05

Top regions by affinity

Embroidery fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.32×
02Utah~200K1.29×
03Idaho~100K1.21×
04Texas~2M1.18×
05Oklahoma~200K1.11×
06Hawaii~80K1.11×
07New Mexico~100K1.10×
08Missouri~300K1.09×
09Louisiana~200K1.09×
10Kansas~100K1.08×
11Colorado~300K1.07×
12Oregon~200K1.06×
13North Dakota~40K1.06×
14Illinois~600K1.05×
15Tennessee~400K1.05×
16Alaska~40K1.05×
17New York~1M1.04×
18Arizona~400K1.04×
19Iowa~100K1.04×
20Washington~400K1.03×
21Minnesota~300K1.03×
22Kentucky~200K1.03×
23Arkansas~100K1.02×
24Mississippi~100K1.01×
25Indiana~300K1.00×
26Nebraska~90K1.00×
27Montana~50K1.00×
28Georgia~500K0.98×
29West Virginia~80K0.97×
30Virginia~400K0.96×
31Wisconsin~300K0.96×
32Nevada~200K0.96×
33Florida~1M0.95×
34New Jersey~400K0.95×
35Maine~60K0.95×
36South Dakota~40K0.95×
37Alabama~200K0.94×
38Pennsylvania~500K0.92×
39North Carolina~500K0.92×
40Michigan~400K0.91×
41Maryland~300K0.91×
42Ohio~500K0.90×
43Massachusetts~300K0.88×
44Vermont~30K0.87×
45Connecticut~200K0.86×
46Rhode Island~50K0.86×
47New Hampshire~60K0.85×
48South Carolina~200K0.84×
49Delaware~40K0.84×
50Washington, District of Columbia~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Embroidery, United States
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Embroidery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Embroidery audience
#·InterestCategoryAffinity×
01DIY ProjectsHome & Garden7.49×
02Obsessed (2009 film)Movies & TV3.34×
03Dog loversPets & Animals2.91×
041080iTechnology & Electronics2.49×
05Real Madrid C.F.Sports2.39×
06Electric guitarMusic & Radio2.25×
07ChildbirthKids & Family2.19×
08Domino's PizzaFood & Beverages2.17×
09Pizza HutFood & Beverages2.14×
10Burger KingFood & Beverages2.09×
11ChristmasKids & Family1.83×
12SephoraShopping1.82×
13McDonald'sFood & Beverages1.74×
14MemeInternet & Social Media1.72×
15Women's clothingFashion & Accessoires1.67×
16Old NavyFashion & Accessoires1.65×
17Electronic musicMusic & Radio1.61×
18Hair productsBeauty & Wellness1.53×
19MotherhoodKids & Family1.52×
20SpotifyInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Embroidery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Embroidery audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.86×
Quality AwarenessPREMIUM1.76×
Design AffinityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Embroidery audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
Family OrientationCONSERVATISM0.96×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Embroidery have in United States?

Embroidery has an estimated audience of 17,441,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Embroidery fans?

71.2% of Embroidery fans are female, 28.8% are male, with an average age of 40.8 years.

03

Which brands do Embroidery fans like most?

Embroidery fans show strongest brand affinity for Pizza Hut (2.14×), 1080i (2.49×), and DIY Projects (7.49×) over the country average.

04

Where do Embroidery fans live in United States?

Embroidery fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Embroidery fans also like?

Beyond Embroidery itself, the audience over-indexes on 1080i (2.49×), DIY Projects (7.49×), Dog lovers (2.91×), and Burger King (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Embroidery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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