Rascasse Audience Intelligence

Christmas Audience in United States

A data profile of the people who buy, follow and care about Christmas in United States — modelled from more than twelve digital signal sources. Christmas has an estimated audience of 63,536,001 people in United States.

#190among Topic in United States#12in Kids & Family

The average Christmas fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Microwave oven, Christmas tree, with strongest over-indexing on Scooby-Doo (2.85× the country average).

Demographically, the Christmas audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Scooby-Doo.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas profile in United States.

Audience size
63.5M
in United States
Gender
66.1%♀
33.9% male
Age
41.1
average years
Country rank
#251
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas fans

66.1% are female, 33.9% are male, average age 41.1.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Christmas audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.1
Estimated audience size63,536,001
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Christmas audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Christmas audience comes from United States.

Worldwide audience distribution share by country for Christmas
CountryShare
United States27.9%
United Kingdom8.1%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~7M1.33×
02Kentucky~1M1.22×
03South Carolina~1M1.19×
04Indiana~1.5M1.16×
05Oklahoma~800K1.14×
06Mississippi~600K1.14×
07West Virginia~300K1.13×
08Pennsylvania~2.5M1.12×
09Louisiana~900K1.12×
10Georgia~2M1.11×
11Missouri~1M1.10×
12Alabama~1M1.10×
13Utah~600K1.10×
14Kansas~600K1.10×
15Arkansas~600K1.09×
16North Carolina~2M1.07×
17New Mexico~300K1.07×
18Florida~4.5M1.05×
19Nebraska~300K1.05×
20California~7.5M1.04×
21Illinois~2M1.04×
22Ohio~2M1.04×
23Michigan~1.5M1.02×
24New Jersey~1.5M1.02×
25Virginia~1.5M1.01×
26Arizona~1.5M1.01×
27Iowa~500K1.01×
28South Dakota~100K1.01×
29North Dakota~100K1.01×
30Wisconsin~1M1.00×
31Tennessee~1.5M0.99×
32Washington~1.5M0.98×
33Idaho~300K0.97×
34Connecticut~600K0.94×
35Maryland~1M0.93×
36Delaware~200K0.93×
37Nevada~600K0.92×
38New York~3M0.91×
39Massachusetts~1M0.91×
40Minnesota~800K0.91×
41Oregon~700K0.90×
42Alaska~100K0.90×
43Wyoming~80K0.90×
44Hawaii~200K0.89×
45Rhode Island~200K0.88×
46Montana~200K0.88×
47New Hampshire~200K0.84×
48Colorado~800K0.83×
49Maine~200K0.82×
50Washington, District of Columbia~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Christmas, United States
0.61×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV2.85×
02Non-alcoholic beverageFood & Beverages2.85×
03Microwave ovenHome & Garden2.70×
04Bath and BodyworksShopping2.58×
05Christmas treeKids & Family2.45×
06QVCMovies & TV2.39×
07Valentine's DayKids & Family2.33×
08Chuck NorrisMovies & TV2.11×
09Real propertyHome & Garden2.07×
10WeavingFashion & Accessoires1.95×
11Discount storesShopping1.90×
12Five BelowShopping1.74×
13Made in USABusiness & Career1.71×
14Cyber MondayShopping1.61×
15J. C. PenneyShopping1.59×
16Stress (biology)Health1.59×
17PastryFood & Beverages1.59×
18Subscription business modelShopping1.55×
19Ace HardwareHome & Garden1.54×
20High schoolBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Price SensitivityPREMIUM1.33×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Social Media UsageJOY0.92×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas have in United States?

Christmas has an estimated audience of 63,536,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas fans?

66.1% of Christmas fans are female, 33.9% are male, with an average age of 41.1 years.

03

Which brands do Christmas fans like most?

Christmas fans show strongest brand affinity for Scooby-Doo (2.85×), Microwave oven (2.7×), and Christmas tree (2.45×) over the country average.

04

Where do Christmas fans live in United States?

Christmas fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~7M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Christmas fans also like?

Beyond Christmas itself, the audience over-indexes on Microwave oven (2.7×), Christmas tree (2.45×), Real property (2.07×), and Bath and Bodyworks (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Christmas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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