Christmas Audience in United States

Christmas logo

Christmas has an estimated audience of 63,536,001 people in United States. 66.1% are female, 33.9% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Israel.

The average Christmas fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Christmas audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas fans

Demographic split for Christmas audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.1
Estimated audience size63,536,001

Audience persona

The typical Christmas fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Christmas in United States
RegionReachAffinity
California7,839,1551.12×
Texas7,330,8371.34×
Florida5,194,0391.21×
New York3,555,4581×
Illinois2,377,5591.12×
Pennsylvania2,337,4081.09×
Georgia2,205,8991.13×
North Carolina2,200,2341.15×
Ohio1,962,6611×
Michigan1,788,6071.08×
New Jersey1,670,5371.03×
Virginia1,658,8321.07×
Arizona1,410,8761.09×
Tennessee1,347,7731.06×
Indiana1,292,6281.11×
Washington1,286,0881.01×
Massachusetts1,161,1940.93×
Missouri1,116,1141.09×
Maryland1,091,8581×
South Carolina1,083,9081.13×
Alabama967,0581.09×
Louisiana956,2751.17×
Wisconsin945,7760.99×
Kentucky866,9341.09×
Minnesota853,4960.94×
Colorado833,6240.83×
Oklahoma785,6371.11×
Oregon684,2520.94×
Connecticut618,0740.97×
Nevada610,3430.99×
Mississippi589,5551.13×
Utah588,8011.03×
Kansas561,3411.12×
Arkansas551,5811.05×
Iowa488,0070.93×
West Virginia354,4681.2×
New Mexico328,9251.03×
Idaho304,8850.96×
Nebraska300,8830.94×
Hawaii232,1620.85×
New Hampshire203,0700.81×
Maine180,6840.79×
Rhode Island176,6090.87×
Delaware160,4930.92×
Washington, District of Columbia136,5040.71×
South Dakota129,2370.88×
Montana127,7840.72×
North Dakota115,0230.88×
Alaska100,4760.74×
Vermont78,1170.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Israel1.61×Travel & Leisure
Eurail16.57×Cars & Mobility
Historic site2.85×Arts & Culture
JDSU1.99×Business & Career
Vocal harmony2.85×Music & Radio
Parral, Chihuahua9.06×Travel & Leisure
Grinch2.35×Movies & TV
Goop2.85×Internet & Social Media
Home staging2.76×Home & Garden
Wok2.85×Food & Beverages
Étouffée10.63×Food & Beverages
Jeep Wagoneer2.45×Cars & Mobility
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
Glasgow, Kentucky10.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas audience
TraitClusterScore
ExtroversionTHRILL1.19
Price SensitivityPREMIUM1.16
Luxury OrientationPREMIUM1.08
CreativityOPEN1.05
IndulgenceJOY1.01
Healthy LifestyleBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for Christmas
CountryShare
United States27.9%
United Kingdom8.1%
Italy4.7%

See Christmas audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas have in United States?

Christmas has an estimated audience of 63,536,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas fans?

66.1% of Christmas fans are female, 33.9% are male, with an average age of 41.1 years.

Which brands do Christmas fans like most?

Christmas fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Christmas fans live in United States?

Christmas fans in United States are most concentrated in California (reach 7,839,155), Texas (reach 7,330,837), and Florida (reach 5,194,039). These three regions account for the largest share of the active audience.

What other brands do Christmas fans also like?

Beyond Christmas itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), The Historian (16.48×), and Israel (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.