Christmas Audience in Italy
Christmas has an estimated audience of 10,723,555 people in Italy. 63.9% are female, 36.1% are male, average age 39.9. Top brand affinities: Horoscope, Progressive rock, Pillow, Flower bouquet, Gazebo.
Top brand affinities include Horoscope, Progressive rock, Pillow, with strongest over-indexing on Horoscope (7.21× the country average). Demographically, the Christmas audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Indulgence.
Category: Kids & Family · Type: Topic
Demographics of Christmas fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 39.9 |
| Estimated audience size | 10,723,555 |
Audience persona
The typical Christmas fan in Italy is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 7.21× | Health |
| Progressive rock | 3.56× | Music & Radio |
| Pillow | 4.91× | Home & Garden |
| Flower bouquet | 4.12× | Home & Garden |
| Gazebo | 6.36× | Home & Garden |
| Instant messaging | 2.21× | Internet & Social Media |
| Deal of the day | 2.23× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Tattoos | 1.61× | Fashion & Accessoires |
| Church service | 5.3× | Politics & Society |
| Weddings | 1.61× | Kids & Family |
| Slovenia | 1.83× | Travel & Leisure |
| corriere dello sport | 1.62× | Sports |
| Rural tourism | 1.95× | Travel & Leisure |
| University | 1.55× | Business & Career |
| Expert (company) | 2.17× | Shopping |
| Luxury yacht | 1.92× | Travel & Leisure |
| Expensive Taste | 2.22× | Business & Career |
| Charity and causes | 1.69× | Business & Career |
| Necklace | 1.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Indulgence | JOY | 1.12 |
| Extroversion | THRILL | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
| Luxury Orientation | PREMIUM | 1.07 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 8.1% |
| Italy | 4.7% |
See Christmas audiences in other countries
More Kids & Family audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Christmas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.