A data profile of the people who buy, follow and care about Horoscope in Italy — modelled from more than twelve digital signal sources. Horoscope has an estimated audience of 4,013,307 people in Italy.
The average Horoscope fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Planets in astrology, Moon, Catholic Church, with strongest over-indexing on Planets in astrology (13.1× the country average).
Demographically, the Horoscope audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Horoscope fan in Italy is more female, around 42.8 years old, with strong Spirituality tendencies and a notable affinity for Planets in astrology.
The key figures that characterise the Horoscope profile in Italy.
74.6% are female, 25.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 42.8 |
| Estimated audience size | 4,013,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Horoscope audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.9% |
| Spain | 6.3% |
| Thailand | 6.1% |
Where the Horoscope audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~700K | 1.45× | |
| 02 | Emilia-Romagna | ~400K | 1.36× | |
| 03 | Lombardy | ~1M | 1.34× | |
| 04 | Tuscany | ~300K | 1.26× | |
| 05 | Veneto | ~400K | 1.18× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 1.14× | |
| 07 | Sicilia | ~400K | 1.06× | |
| 08 | Piedmont | ~300K | 1.03× | |
| 09 | Puglia | ~300K | 1.00× | |
| 10 | Campania | ~400K | 0.99× | |
| 11 | Liguria | ~100K | 0.97× | |
| 12 | Aosta Valley | ~10K | 0.97× | |
| 13 | Sardinia | ~100K | 0.95× | |
| 14 | Friuli-Venezia Giulia | ~70K | 0.95× | |
| 15 | Umbria | ~60K | 0.95× | |
| 16 | Molise | ~20K | 0.95× | |
| 17 | Basilicata | ~30K | 0.93× | |
| 18 | Abruzzo | ~80K | 0.90× | |
| 19 | Calabria | ~100K | 0.85× | |
| 20 | Marche | ~80K | 0.82× |
The strongest cross-interests of the Horoscope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planets in astrology | Politics & Society | 13.10× | ||
| 02 | Scorpio (astrology) | Politics & Society | 12.61× | ||
| 03 | Virgo (astrology) | Politics & Society | 12.34× | ||
| 04 | Cancer (astrology) | Politics & Society | 8.93× | ||
| 05 | Moon | Travel & Leisure | 5.56× | ||
| 06 | Tombola (bingo company) | Games | 3.12× | ||
| 07 | Self-love | Health | 2.79× | ||
| 08 | Catholic Church | Politics & Society | 2.32× | ||
| 09 | Jesus | Politics & Society | 2.15× | ||
| 10 | Religion | Business & Career | 2.12× | ||
| 11 | God | Politics & Society | 2.09× | ||
| 12 | Virtue | Politics & Society | 1.94× | ||
| 13 | Internet & Social Media | 1.86× | |||
| 14 | Discount stores | Shopping | 1.84× | ||
| 15 | Dresses | Fashion & Accessoires | 1.83× | ||
| 16 | Wellness (alternative medicine) | Health | 1.76× | ||
| 17 | Fragrances | Beauty & Wellness | 1.71× | ||
| 18 | Hair products | Beauty & Wellness | 1.67× | ||
| 19 | Internet & Social Media | 1.63× | |||
| 20 | Magazines | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.06× | |
| Extroversion | THRILL | 1.60× | |
| Creativity | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.87× |
Horoscope has an estimated audience of 4,013,307 people in Italy, concentrated in Lombardy and Lazio.
74.6% of Horoscope fans are female, 25.4% are male, with an average age of 42.8 years.
Horoscope fans show strongest brand affinity for Planets in astrology (13.1×), Moon (5.56×), and Catholic Church (2.32×) over the country average.
Horoscope fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Horoscope itself, the audience over-indexes on Moon (5.56×), Catholic Church (2.32×), Tombola (bingo company) (3.12×), and Discount stores (1.84×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Horoscope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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