A data profile of the people who buy, follow and care about Discount stores in Italy — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 26,226,248 people in Italy.
The average Discount stores fan in Italy is 45.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Cats (musical), Slime (Dragon Quest), Jeggings, with strongest over-indexing on Cats (musical) (1.52× the country average).
Demographically, the Discount stores audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 20 regions tracked by Rascasse.
The typical Discount stores fan in Italy is more female, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Discount stores profile in Italy.
58.6% are female, 41.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.0 |
| Estimated audience size | 26,226,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Discount stores audience comes from Italy.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~90K | 1.31× | |
| 02 | Molise | ~100K | 1.18× | |
| 03 | Basilicata | ~300K | 1.07× | |
| 04 | Friuli-Venezia Giulia | ~500K | 1.03× | |
| 05 | Umbria | ~400K | 0.99× | |
| 06 | Trentino-Alto Adige/Südtirol | ~500K | 0.98× | |
| 07 | Sardinia | ~700K | 0.97× | |
| 08 | Liguria | ~700K | 0.96× | |
| 09 | Abruzzo | ~600K | 0.96× | |
| 10 | Calabria | ~800K | 0.95× | |
| 11 | Marche | ~600K | 0.95× | |
| 12 | Sicilia | ~2M | 0.92× | |
| 13 | Tuscany | ~1.5M | 0.92× | |
| 14 | Puglia | ~1.5M | 0.91× | |
| 15 | Veneto | ~2M | 0.90× | |
| 16 | Piedmont | ~1.5M | 0.90× | |
| 17 | Emilia-Romagna | ~2M | 0.88× | |
| 18 | Campania | ~2.5M | 0.86× | |
| 19 | Lazio | ~2.5M | 0.84× | |
| 20 | Lombardy | ~3.5M | 0.76× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeggings | Fashion & Accessoires | 1.63× | ||
| 02 | Kroger | Food & Beverages | 1.54× | ||
| 03 | Cats (musical) | Music & Radio | 1.52× | ||
| 04 | Mehmet Scholl | Sports | 1.52× | ||
| 05 | Cheltenham | Travel & Leisure | 1.52× | ||
| 06 | Big Sky Conference | Sports | 1.52× | ||
| 07 | Giant Eagle | Shopping | 1.52× | ||
| 08 | Slime (Dragon Quest) | Games | 1.51× | ||
| 09 | Estelle (musician) | Music & Radio | 1.51× | ||
| 10 | Neo-progressive rock | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.46× | |
| Risk Appetite | THRILL | 0.46× | |
| Early Adopter Mentality | POWER | 0.54× |
Discount stores has an estimated audience of 26,226,248 people in Italy, concentrated in Lombardy and Lazio.
58.6% of Discount stores fans are female, 41.4% are male, with an average age of 45.0 years.
Discount stores fans show strongest brand affinity for Cats (musical) (1.52×), Slime (Dragon Quest) (1.51×), and Jeggings (1.63×) over the country average.
Discount stores fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~2.5M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Slime (Dragon Quest) (1.51×), Jeggings (1.63×), Neo-progressive rock (1.5×), and Kroger (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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