Discount stores Audience in Italy
Discount stores has an estimated audience of 26,226,248 people in Italy. 58.6% are female, 41.4% are male, average age 45.0. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Cats (musical), Slime (Dragon Quest), Jeggings, Neo-progressive rock, Mehmet Scholl.
The average Discount stores fan in Italy is 45.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Cats (musical), Slime (Dragon Quest), Jeggings, with strongest over-indexing on Cats (musical) (1.52× the country average). Demographically, the Discount stores audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Discount stores fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.0 |
| Estimated audience size | 26,226,248 |
Audience persona
The typical Discount stores fan in Italy is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Cats (musical).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,743,602 | 0.59× |
| Lazio | 2,021,160 | 0.63× |
| Sicilia | 1,642,158 | 0.72× |
| Veneto | 1,476,409 | 0.71× |
| Emilia-Romagna | 1,359,749 | 0.64× |
| Piedmont | 1,290,892 | 0.67× |
| Tuscany | 1,288,534 | 0.74× |
| Puglia | 1,094,154 | 0.61× |
| Campania | 1,039,399 | 0.35× |
| Sardinia | 607,796 | 0.83× |
| Friuli-Venezia Giulia | 587,007 | 1.19× |
| Liguria | 538,009 | 0.73× |
| Calabria | 441,052 | 0.55× |
| Trentino-Alto Adige/Südtirol | 433,429 | 0.87× |
| Basilicata | 394,042 | 1.65× |
| Umbria | 383,773 | 0.9× |
| Abruzzo | 354,186 | 0.61× |
| Marche | 319,389 | 0.49× |
| Molise | 209,138 | 2.66× |
| Aosta Valley | 112,275 | 3.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cats (musical) | 1.52× | Music & Radio |
| Slime (Dragon Quest) | 1.51× | Games |
| Jeggings | 1.63× | Fashion & Accessoires |
| Neo-progressive rock | 1.5× | Music & Radio |
| Mehmet Scholl | 1.52× | Sports |
| Cheltenham | 1.52× | Travel & Leisure |
| Estelle (musician) | 1.51× | Music & Radio |
| Big Sky Conference | 1.52× | Sports |
| Kroger | 1.54× | Food & Beverages |
| Giant Eagle | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.34 |
| Price Sensitivity | PREMIUM | 1.06 |
| Community Orientation | OPEN | 1.03 |
| Patriotism | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.94 |
| Design Affinity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
See Discount stores audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Discount stores have in Italy?
Discount stores has an estimated audience of 26,226,248 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Discount stores fans?
58.6% of Discount stores fans are female, 41.4% are male, with an average age of 45.0 years.
Which brands do Discount stores fans like most?
Discount stores fans show strongest brand affinity for Cats (musical) (1.52×), Slime (Dragon Quest) (1.51×), and Jeggings (1.63×) over the country average.
Where do Discount stores fans live in Italy?
Discount stores fans in Italy are most concentrated in Lombardy (reach 2,743,602), Lazio (reach 2,021,160), and Sicilia (reach 1,642,158). These three regions account for the largest share of the active audience.
What other brands do Discount stores fans also like?
Beyond Discount stores itself, the audience over-indexes on Slime (Dragon Quest) (1.51×), Jeggings (1.63×), Neo-progressive rock (1.5×), and Mehmet Scholl (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.