Discount stores Audience in Mexico

Demographics of Discount stores fans

Audience persona

The typical Discount stores fan in Mexico is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for Sears.

Top regions in Mexico

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Discount stores audiences in other countries

• Discount stores — Germany
• Discount stores — United States
• Discount stores — United Kingdom
• Discount stores — France
• Discount stores — Italy
• Discount stores — Spain
• Discount stores — Brazil
• Discount stores — Japan
• Discount stores — South Korea
• Discount stores — India
• Discount stores — Canada

More Lifestyle cluster audiences in Mexico

• Fitness and wellness (17,183,611)
• Sports (16,043,635)
• Consumer electronics (15,780,014)
• Sports and outdoors (15,708,621)
• Shopping (15,659,206)

Frequently asked questions

How many fans does Discount stores have in Mexico?

Discount stores has an estimated audience of 4,568,305 people in Mexico, concentrated in Chihuahua and Jalisco.

What is the gender split and age of Discount stores fans?

58.7% of Discount stores fans are female, 41.3% are male, with an average age of 36.6 years.

Which brands do Discount stores fans like most?

Discount stores fans show strongest brand affinity for Sears (1.89×), Children's clothing (2.45×), and Price Shoes (2.09×) over the country average.

Where do Discount stores fans live in Mexico?

Discount stores fans in Mexico are most concentrated in Chihuahua (reach 583,473), Jalisco (reach 429,686), and Baja California (reach 288,874). These three regions account for the largest share of the active audience.

What other brands do Discount stores fans also like?

Beyond Discount stores itself, the audience over-indexes on Children's clothing (2.45×), Price Shoes (2.09×), Costco (1.71×), and Beauty salons (1.55×) compared to the Mexico average.

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.