A data profile of the people who buy, follow and care about Discount stores in Mexico — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 4,568,305 people in Mexico.
The average Discount stores fan in Mexico is 36.6 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Sears, Children's clothing, Price Shoes, with strongest over-indexing on Sears (1.89× the country average).
Demographically, the Discount stores audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
The typical Discount stores fan in Mexico is more female, around 36.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Sears.
The key figures that characterise the Discount stores profile in Mexico.
58.7% are female, 41.3% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 36.6 |
| Estimated audience size | 4,568,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide Discount stores audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chihuahua | ~400K | 2.32× | |
| 02 | Baja California | ~200K | 1.18× | |
| 03 | Jalisco | ~400K | 1.12× | |
| 04 | Baja California Sur | ~40K | 1.11× | |
| 05 | Nayarit | ~50K | 1.07× | |
| 06 | Zacatecas | ~60K | 1.04× | |
| 07 | Durango | ~60K | 1.02× | |
| 08 | Aguascalientes | ~60K | 1.00× | |
| 09 | Guerrero | ~100K | 0.99× | |
| 10 | Morelos | ~80K | 0.98× | |
| 11 | Coahuila de Zaragoza | ~100K | 0.97× | |
| 12 | Chiapas | ~100K | 0.97× | |
| 13 | Hidalgo | ~100K | 0.96× | |
| 14 | Yucatan | ~90K | 0.96× | |
| 15 | Michoacan de Ocampo | ~200K | 0.95× | |
| 16 | Nuevo Leon | ~300K | 0.93× | |
| 17 | Veracruz (state) | ~200K | 0.93× | |
| 18 | Puebla | ~200K | 0.93× | |
| 19 | Guanajuato | ~200K | 0.93× | |
| 20 | Distrito Federal | ~500K | 0.85× | |
| 21 | State of Mexico | ~500K | 0.81× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mail order | Fashion & Accessoires | 2.82× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.45× | ||
| 03 | Blouse | Fashion & Accessoires | 2.40× | ||
| 04 | Price Shoes | Shopping | 2.09× | ||
| 05 | Skin care | Beauty & Wellness | 1.93× | ||
| 06 | Sears | Shopping | 1.89× | ||
| 07 | Marriage | Kids & Family | 1.87× | ||
| 08 | Wholesale | Fashion & Accessoires | 1.86× | ||
| 09 | Home Appliances | Home & Garden | 1.83× | ||
| 10 | Handbags | Fashion & Accessoires | 1.78× | ||
| 11 | Costco | Shopping | 1.71× | ||
| 12 | Bed | Home & Garden | 1.71× | ||
| 13 | Chedraui | Shopping | 1.60× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 15 | Dresses | Fashion & Accessoires | 1.55× | ||
| 16 | Shopping malls | Shopping | 1.52× | ||
| 17 | Kitchen | Home & Garden | 1.52× | ||
| 18 | Soriana | Shopping | 1.51× | ||
| 19 | Sears (Mexico) | Brand | 1.51× | ||
| 20 | Office Depot | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.36× | |
| Creativity | OPEN | 1.28× | |
| Family Orientation | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.66× | |
| Early Adopter Mentality | POWER | 0.67× |
Discount stores has an estimated audience of 4,568,305 people in Mexico, concentrated in Distrito Federal and State of Mexico.
58.7% of Discount stores fans are female, 41.3% are male, with an average age of 36.6 years.
Discount stores fans show strongest brand affinity for Sears (1.89×), Children's clothing (2.45×), and Price Shoes (2.09×) over the country average.
Discount stores fans in Mexico are most concentrated in Distrito Federal (reach ~500K), State of Mexico (reach ~500K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Children's clothing (2.45×), Price Shoes (2.09×), Costco (1.71×), and Beauty salons (1.55×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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