A data profile of the people who buy, follow and care about Home Appliances in Mexico — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 5,333,656 people in Mexico.
The average Home Appliances fan in Mexico is 37.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include infonavit, AutoZone, HSBC, with strongest over-indexing on infonavit (1.5× the country average).
Demographically, the Home Appliances audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Home Appliances fan in Mexico is balanced, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for infonavit.
The key figures that characterise the Home Appliances profile in Mexico.
51.9% are female, 48.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.7 |
| Estimated audience size | 5,333,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Home Appliances audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
Where the Home Appliances audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~50K | 1.11× | |
| 02 | Colima | ~40K | 1.10× | |
| 03 | Campeche | ~40K | 1.08× | |
| 04 | Nayarit | ~50K | 1.06× | |
| 05 | Zacatecas | ~70K | 1.05× | |
| 06 | Tlaxcala | ~60K | 1.04× | |
| 07 | State of Mexico | ~700K | 1.02× | |
| 08 | Durango | ~80K | 1.02× | |
| 09 | Nuevo Leon | ~300K | 1.01× | |
| 10 | Guerrero | ~100K | 1.01× | |
| 11 | Morelos | ~90K | 1.00× | |
| 12 | Aguascalientes | ~70K | 1.00× | |
| 13 | Baja California | ~200K | 0.99× | |
| 14 | Chihuahua | ~200K | 0.97× | |
| 15 | Coahuila de Zaragoza | ~200K | 0.97× | |
| 16 | Chiapas | ~200K | 0.97× | |
| 17 | Oaxaca | ~100K | 0.97× | |
| 18 | Yucatan | ~100K | 0.97× | |
| 19 | Hidalgo | ~100K | 0.96× | |
| 20 | Michoacan de Ocampo | ~200K | 0.95× | |
| 21 | Sinaloa | ~100K | 0.95× | |
| 22 | Jalisco | ~400K | 0.93× | |
| 23 | Guanajuato | ~200K | 0.93× | |
| 24 | Veracruz (state) | ~300K | 0.92× | |
| 25 | Puebla | ~300K | 0.92× |
The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electrolux | Home & Garden | 8.57× | ||
| 02 | Vacuum cleaner | Home & Garden | 6.99× | ||
| 03 | Whirlpool Corporation | Home & Garden | 5.21× | ||
| 04 | Mabe (company) | Business & Career | 3.37× | ||
| 05 | Mouthwash | Health | 3.12× | ||
| 06 | AutoZone | Cars & Mobility | 2.09× | ||
| 07 | HSBC | Business & Career | 2.08× | ||
| 08 | Price Shoes | Shopping | 1.94× | ||
| 09 | Chair | Home & Garden | 1.86× | ||
| 10 | Chedraui | Shopping | 1.85× | ||
| 11 | Aurrerá | Shopping | 1.75× | ||
| 12 | Bodega Aurrerá | Food & Beverages | 1.66× | ||
| 13 | Sam's Club | Shopping | 1.64× | ||
| 14 | Hyundai | Cars & Mobility | 1.63× | ||
| 15 | Household | Home & Garden | 1.62× | ||
| 16 | Totalplay | Technology & Electronics | 1.61× | ||
| 17 | Farmacias Similares | Shopping | 1.58× | ||
| 18 | Bed | Home & Garden | 1.55× | ||
| 19 | Comex Group | Home & Garden | 1.52× | ||
| 20 | infonavit | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.38× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Early Adopter Mentality | POWER | 0.66× | |
| Risk Appetite | THRILL | 0.67× |
Home Appliances has an estimated audience of 5,333,656 people in Mexico, concentrated in State of Mexico and Jalisco.
51.9% of Home Appliances fans are female, 48.1% are male, with an average age of 37.7 years.
Home Appliances fans show strongest brand affinity for infonavit (1.5×), AutoZone (2.09×), and HSBC (2.08×) over the country average.
Home Appliances fans in Mexico are most concentrated in State of Mexico (reach ~700K), Jalisco (reach ~400K), and Nuevo Leon (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Home Appliances itself, the audience over-indexes on AutoZone (2.09×), HSBC (2.08×), Vacuum cleaner (6.99×), and Chedraui (1.85×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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