Home Appliances Audience in Mexico
Home Appliances has an estimated audience of 5,333,656 people in Mexico. 51.9% are female, 48.1% are male, average age 37.7. Top regions: State of Mexico, Nuevo Leon, Jalisco. Top brand affinities: AutoZone, HSBC, infonavit, Vacuum cleaner, Chedraui.
The average Home Appliances fan in Mexico is 37.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Jalisco. Top brand affinities include AutoZone, HSBC, infonavit, with strongest over-indexing on AutoZone (2.09× the country average). Demographically, the Home Appliances audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Appliances fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.7 |
| Estimated audience size | 5,333,656 |
Audience persona
The typical Home Appliances fan in Mexico is balanced, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 756,235 | 1.03× |
| Nuevo Leon | 329,418 | 1.03× |
| Jalisco | 303,322 | 0.77× |
| Baja California | 215,568 | 0.97× |
| Chihuahua | 155,079 | 0.84× |
| Guerrero | 147,609 | 1.09× |
| Puebla | 137,608 | 0.49× |
| Coahuila de Zaragoza | 126,436 | 0.79× |
| Veracruz (state) | 119,986 | 0.38× |
| Chiapas | 116,417 | 0.73× |
| Guanajuato | 115,252 | 0.46× |
| Michoacan de Ocampo | 106,588 | 0.58× |
| Oaxaca | 102,454 | 0.69× |
| Zacatecas | 98,218 | 1.45× |
| Sinaloa | 90,199 | 0.64× |
| Durango | 89,710 | 1.21× |
| Morelos | 89,709 | 0.97× |
| Tlaxcala | 84,576 | 1.38× |
| Hidalgo | 82,803 | 0.64× |
| Yucatan | 80,072 | 0.72× |
| Baja California Sur | 79,601 | 1.87× |
| Nayarit | 78,035 | 1.51× |
| Campeche | 72,160 | 1.78× |
| Aguascalientes | 70,284 | 1.04× |
| Colima | 66,187 | 1.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoZone | 2.09× | Cars & Mobility |
| HSBC | 2.08× | Business & Career |
| infonavit | 1.5× | Business & Career |
| Vacuum cleaner | 6.99× | Home & Garden |
| Chedraui | 1.85× | Shopping |
| Bodega Aurrerá | 1.66× | Food & Beverages |
| Whirlpool Corporation | 5.21× | Home & Garden |
| Price Shoes | 1.94× | Shopping |
| Farmacias Similares | 1.58× | Shopping |
| Mouthwash | 3.12× | Health |
| Chair | 1.86× | Home & Garden |
| Aurrerá | 1.75× | Shopping |
| Electrolux | 8.57× | Home & Garden |
| Sam's Club | 1.64× | Shopping |
| Bed | 1.55× | Home & Garden |
| Household | 1.62× | Home & Garden |
| Totalplay | 1.61× | Technology & Electronics |
| Mabe (company) | 3.37× | Business & Career |
| Hyundai | 1.63× | Cars & Mobility |
| Financial technology | 2.34× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.93 |
| Travelling | THRILL | 1.39 |
| DIY Mentality | THRILL | 1.32 |
| Price Sensitivity | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.25 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.6% |
See Home Appliances audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Home Appliances have in Mexico?
Home Appliances has an estimated audience of 5,333,656 people in Mexico, concentrated in State of Mexico and Nuevo Leon.
What is the gender split and age of Home Appliances fans?
51.9% of Home Appliances fans are female, 48.1% are male, with an average age of 37.7 years.
Which brands do Home Appliances fans like most?
Home Appliances fans show strongest brand affinity for AutoZone (2.09×), HSBC (2.08×), and infonavit (1.5×) over the country average.
Where do Home Appliances fans live in Mexico?
Home Appliances fans in Mexico are most concentrated in State of Mexico (reach 756,235), Nuevo Leon (reach 329,418), and Jalisco (reach 303,322). These three regions account for the largest share of the active audience.
What other brands do Home Appliances fans also like?
Beyond Home Appliances itself, the audience over-indexes on HSBC (2.08×), infonavit (1.5×), Vacuum cleaner (6.99×), and Chedraui (1.85×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.