A data profile of the people who buy, follow and care about Sam's Club in Mexico — modelled from more than twelve digital signal sources. Sam's Club has an estimated audience of 4,506,771 people in Mexico.
Sam's Club has an estimated audience of 4,506,771 people in Mexico. 55.5% are female, 44.5% are male, average age 34.7. Top brand affinities: Costco, Chedraui, Totalplay, Western Union, Procter & Gamble.
Top brand affinities include Costco, Chedraui, Totalplay, with strongest over-indexing on Costco (1.81× the country average).
Demographically, the Sam's Club audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The typical Sam's Club fan in Mexico is more female, around 34.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Costco.
The key figures that characterise the Sam's Club profile in Mexico.
55.5% are female, 44.5% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 34.7 |
| Estimated audience size | 4,506,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Sam's Club audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 81.8% |
| Mexico | 5.6% |
| Brazil | 3.6% |
The strongest cross-interests of the Sam's Club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PPG Industries | Business & Career | 2.23× | ||
| 02 | Yoplait | Food & Beverages | 1.83× | ||
| 03 | Costco | Shopping | 1.81× | ||
| 04 | Arkansas | Travel & Leisure | 1.80× | ||
| 05 | Pantene | Beauty & Wellness | 1.80× | ||
| 06 | Fast-moving consumer goods | Business & Career | 1.78× | ||
| 07 | Cincinnati | Travel & Leisure | 1.77× | ||
| 08 | Animal breeding | Pets & Animals | 1.68× | ||
| 09 | Detergent | Home & Garden | 1.63× | ||
| 10 | Totalplay | Technology & Electronics | 1.62× | ||
| 11 | Firefox | Internet & Social Media | 1.61× | ||
| 12 | Comercial Mexicana | Shopping | 1.60× | ||
| 13 | Virtual private network | Technology & Electronics | 1.60× | ||
| 14 | Procter & Gamble | Home & Garden | 1.58× | ||
| 15 | Chedraui | Shopping | 1.56× | ||
| 16 | Fabric softener | Home & Garden | 1.54× | ||
| 17 | Mars | Food & Beverages | 1.54× | ||
| 18 | Western Union | Business & Career | 1.52× | ||
| 19 | Unilever | Home & Garden | 1.52× | ||
| 20 | Kate del Castillo | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.19× | |
| Need for Security | CONSERVATISM | 1.13× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Early Adopter Mentality | POWER | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Sam's Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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