Sam's Club Audience in Mexico
Sam's Club has an estimated audience of 4,357,791 people in Mexico. 55.5% are female, 44.5% are male, average age 34.7. Top brand affinities: Costco, Chedraui, Totalplay, Sam's Club México, Western Union.
Top brand affinities include Costco, Chedraui, Totalplay, with strongest over-indexing on Costco (1.81× the country average). Demographically, the Sam's Club audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Travelling, Need for Security.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Sam's Club fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 34.7 |
| Estimated audience size | 4,357,791 |
Audience persona
The typical Sam's Club fan in Mexico is more female, around 34.7 years old, with strong Travelling tendencies and a notable affinity for Costco.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costco | 1.81× | Shopping |
| Chedraui | 1.56× | Shopping |
| Totalplay | 1.62× | Technology & Electronics |
| Sam's Club México | 2.24× | Technology & Electronics |
| Western Union | 1.52× | Business & Career |
| Procter & Gamble | 1.58× | Home & Garden |
| Arkansas | 1.8× | Travel & Leisure |
| Pantene | 1.8× | Beauty & Wellness |
| Detergent | 1.63× | Home & Garden |
| Kärcher | 2.09× | Home & Garden |
| Comercial Mexicana | 1.6× | Shopping |
| Virtual private network | 1.6× | Technology & Electronics |
| Cincinnati | 1.77× | Travel & Leisure |
| Fast-moving consumer goods | 1.78× | Business & Career |
| Firefox | 1.61× | Internet & Social Media |
| Kate del Castillo | 1.51× | Movies & TV |
| PPG Industries | 2.23× | Business & Career |
| Unilever | 1.52× | Home & Garden |
| Fabric softener | 1.54× | Home & Garden |
| Mars | 1.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.08 |
| Quality Awareness | PREMIUM | 1.03 |
| Urban Lifestyle | OPEN | 1 |
| Price Sensitivity | PREMIUM | 0.98 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.3% |
| Mexico | 19.4% |
| China | 7.8% |
See Sam's Club audiences in other countries
More Hardware store audiences in Mexico
- Lowe's (335,193)
- Bauhaus (88,765)
- Leroy Merlin (40,842)
- Tractor Supply Company (29,720)
- Northern Tool (15,781)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sam's Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.