Rascasse Audience Intelligence

Shakira Audience in United States

A data profile of the people who buy, follow and care about Shakira in United States — modelled from more than twelve digital signal sources. Shakira has an estimated audience of 8,622,069 people in United States.

#12among Pop in United States#263among Person in United States#300in Music & Radio

The average Shakira fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Los Angeles Angels of Anaheim, Instant messaging, with strongest over-indexing on FIFA World Cup 2026 (2.6× the country average).

Demographically, the Shakira audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shakira fan in United States is more female, around 35.7 years old, with strong Mindfulness tendencies and a notable affinity for FIFA World Cup 2026.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shakira profile in United States.

Audience size
8.6M
in United States
Gender
58.6%♀
41.4% male
Age
35.7
average years
Country rank
#4120
Person in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shakira fans

58.6% are female, 41.4% are male, average age 35.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Shakira audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.7
Estimated audience size8,622,069
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Shakira audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Shakira audience comes from United States.

Worldwide audience distribution share by country for Shakira
CountryShare
United States18.2%
Brazil12.5%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shakira audience in United States is strongest.

Fig. 05

Top regions by affinity

Shakira fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.49×
02Florida~800K1.49×
03Texas~1M1.42×
04New Jersey~300K1.37×
05New York~600K1.25×
06Utah~80K1.19×
07Nevada~90K1.18×
08New Mexico~50K1.17×
09Massachusetts~200K1.16×
10Maryland~200K1.16×
11Illinois~300K1.14×
12Arizona~200K1.14×
13Connecticut~90K1.13×
14Georgia~300K1.10×
15Colorado~100K1.09×
16Virginia~200K1.08×
17Washington~200K1.08×
18Washington, District of Columbia~30K1.08×
19North Carolina~300K1.07×
20Rhode Island~30K1.03×
21Oregon~90K1.00×
22Kansas~60K1.00×
23Pennsylvania~300K0.99×
24Oklahoma~90K0.98×
25Idaho~40K0.97×
26Tennessee~200K0.95×
27Nebraska~40K0.95×
28Indiana~100K0.94×
29Minnesota~100K0.93×
30Michigan~200K0.92×
31Missouri~100K0.92×
32Wisconsin~100K0.91×
33Kentucky~90K0.91×
34Ohio~200K0.90×
35South Carolina~100K0.90×
36New Hampshire~30K0.89×
37Delaware~20K0.88×
38Alaska~10K0.88×
39Vermont~10K0.88×
40Arkansas~60K0.87×
41Hawaii~30K0.86×
42Iowa~60K0.85×
43Louisiana~90K0.84×
44Montana~20K0.82×
45Maine~20K0.80×
46Alabama~90K0.79×
47North Dakota~10K0.79×
48South Dakota~10K0.77×
49West Virginia~30K0.75×
50Mississippi~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Shakira, United States
0.72×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shakira audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shakira audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports18.02×
02Shohei OhtaniSports6.87×
03GuatemalaTravel & Leisure6.51×
04SpainTravel & Leisure5.73×
05Dominican RepublicTravel & Leisure5.63×
06ColombiaTravel & Leisure5.50×
07Latin popMusic & Radio5.19×
08Puerto RicoTravel & Leisure4.64×
09Pacific OceanTravel & Leisure4.56×
10ArgentinaTravel & Leisure4.40×
11CaribbeanTravel & Leisure3.88×
12Instant messagingInternet & Social Media3.85×
13MexicoTravel & Leisure3.19×
14SoccerSports2.63×
15RecreationTravel & Leisure2.61×
16FIFA World Cup 2026Sports2.60×
17PhilosophyBusiness & Career2.30×
18CultureLiterature2.10×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shakira audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shakira audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.31×
ExtroversionTHRILL1.30×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shakira audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
SustainabilityBALANCE0.91×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shakira have in United States?

Shakira has an estimated audience of 8,622,069 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shakira fans?

58.6% of Shakira fans are female, 41.4% are male, with an average age of 35.7 years.

03

Which brands do Shakira fans like most?

Shakira fans show strongest brand affinity for FIFA World Cup 2026 (2.6×), Los Angeles Angels of Anaheim (18.02×), and Instant messaging (3.85×) over the country average.

04

Where do Shakira fans live in United States?

Shakira fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Shakira fans also like?

Beyond Shakira itself, the audience over-indexes on Los Angeles Angels of Anaheim (18.02×), Instant messaging (3.85×), Guatemala (6.51×), and Spain (5.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Shakira audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shakira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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