Rascasse Audience Intelligence

Caribbean Audience in United States

A data profile of the people who buy, follow and care about Caribbean in United States — modelled from more than twelve digital signal sources. Caribbean has an estimated audience of 31,267,983 people in United States.

#18among Region in United States#37among POI in United States#69in Travel & Leisure

The average Caribbean fan in United States is 39.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Google Flights, Dominican Republic, Real Madrid C.F., with strongest over-indexing on Google Flights (2.33× the country average).

Demographically, the Caribbean audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caribbean fan in United States is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caribbean profile in United States.

Audience size
31.3M
in United States
Gender
56.6%♀
43.4% male
Age
39.0
average years
Country rank
#864
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caribbean fans

56.6% are female, 43.4% are male, average age 39.0.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Caribbean audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.0
Estimated audience size31,267,983
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Caribbean audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Caribbean audience comes from United States.

Worldwide audience distribution share by country for Caribbean
CountryShare
United States34.8%
United Kingdom5.9%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caribbean audience in United States is strongest.

Fig. 05

Top regions by affinity

Caribbean fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.60×
02Florida~3.5M1.57×
03Maryland~800K1.47×
04New York~2.5M1.44×
05Massachusetts~800K1.38×
06Georgia~1.5M1.35×
07Connecticut~400K1.33×
08Virginia~1M1.28×
09New Jersey~1M1.24×
10South Carolina~600K1.20×
11North Carolina~1M1.17×
12Delaware~100K1.11×
13Vermont~60K1.09×
14Pennsylvania~1M1.06×
15Alabama~500K1.05×
16Louisiana~400K1.05×
17Alaska~70K1.05×
18Maine~100K1.01×
19Washington~600K1.00×
20Texas~2.5M0.99×
21New Hampshire~100K0.99×
22Rhode Island~100K0.98×
23Illinois~1M0.95×
24Arizona~600K0.95×
25Ohio~900K0.93×
26Minnesota~400K0.93×
27Michigan~800K0.92×
28Tennessee~600K0.91×
29Wisconsin~400K0.91×
30California~3M0.90×
31Colorado~400K0.89×
32Kentucky~300K0.88×
33Utah~200K0.88×
34Indiana~500K0.87×
35Missouri~400K0.87×
36Oregon~300K0.87×
37Iowa~200K0.86×
38Mississippi~200K0.86×
39Kansas~200K0.85×
40Oklahoma~300K0.84×
41Idaho~100K0.84×
42Nebraska~100K0.84×
43Hawaii~100K0.84×
44Nevada~300K0.83×
45North Dakota~50K0.82×
46Arkansas~200K0.81×
47Montana~70K0.80×
48West Virginia~100K0.78×
49South Dakota~50K0.75×
50New Mexico~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Caribbean, United States
0.70×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caribbean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caribbean audience
#·InterestCategoryAffinity×
01Caribbean SeaTravel & Leisure3.51×
02San Juan, Puerto RicoTravel & Leisure3.25×
03Soca musicMusic & Radio3.12×
04CubaTravel & Leisure2.84×
05Ed HarrisMovies & TV2.73×
06Dominican RepublicTravel & Leisure2.62×
07Liga MXSports2.35×
08Google FlightsTravel & Leisure2.33×
09Toronto-Dominion BankBusiness & Career2.12×
10JamaicaTravel & Leisure2.10×
11JetBlueTravel & Leisure2.09×
12Puerto RicoTravel & Leisure1.94×
13AfrobeatMusic & Radio1.92×
14Latin AmericaTravel & Leisure1.77×
15ReggaetonMusic & Radio1.68×
16Real Madrid C.F.Sports1.65×
17South AmericaTravel & Leisure1.65×
18Madea's Class ReunionMovies & TV1.61×
19Bad BunnyMusic & Radio1.58×
20MiamiTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caribbean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caribbean audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.21×
TravellingTHRILL1.17×
Luxury OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caribbean audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Pet OwnershipJOY0.93×
IndulgenceJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caribbean have in United States?

Caribbean has an estimated audience of 31,267,983 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Caribbean fans?

56.6% of Caribbean fans are female, 43.4% are male, with an average age of 39.0 years.

03

Which brands do Caribbean fans like most?

Caribbean fans show strongest brand affinity for Google Flights (2.33×), Dominican Republic (2.62×), and Real Madrid C.F. (1.65×) over the country average.

04

Where do Caribbean fans live in United States?

Caribbean fans in United States are most concentrated in Florida (reach ~3.5M), California (reach ~3M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Caribbean fans also like?

Beyond Caribbean itself, the audience over-indexes on Dominican Republic (2.62×), Real Madrid C.F. (1.65×), Madea's Class Reunion (1.61×), and Cuba (2.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Caribbean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →