Caribbean Audience in United States

Caribbean logo

Caribbean has an estimated audience of 31,267,983 people in United States. 56.6% are female, 43.4% are male, average age 39.0. Top regions: Florida, California, Texas. Top brand affinities: Google Flights, Real Madrid C.F., Dominican Republic, Cuba, South America.

The average Caribbean fan in United States is 39.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Google Flights, Real Madrid C.F., Dominican Republic, with strongest over-indexing on Google Flights (2.33× the country average). Demographically, the Caribbean audience skews more female with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Caribbean fans

Demographic split for Caribbean audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.0
Estimated audience size31,267,983

Audience persona

The typical Caribbean fan in United States is more female, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Caribbean in United States
RegionReachAffinity
Florida3,553,6141.68×
California3,252,7190.95×
Texas2,747,9861.02×
New York2,645,8061.51×
Georgia1,374,2251.43×
North Carolina1,151,1501.22×
Pennsylvania1,125,8031.07×
Illinois1,024,4140.98×
Virginia1,023,6851.34×
New Jersey1,005,4041.26×
Massachusetts922,9471.5×
Ohio892,7980.93×
Maryland799,1371.49×
Michigan763,4830.93×
Arizona642,5791.01×
Washington642,0971.02×
Tennessee600,0090.96×
South Carolina588,4501.25×
Indiana495,4830.87×
Alabama483,8811.11×
Colorado453,6890.92×
Louisiana430,7171.07×
Connecticut428,3371.37×
Missouri425,0180.84×
Minnesota410,5840.92×
Wisconsin409,5660.87×
Kentucky339,6140.87×
Oregon307,9950.86×
Oklahoma278,1630.8×
Nevada255,5890.85×
Utah243,0000.87×
Mississippi220,4980.86×
Iowa211,6160.82×
Kansas203,8010.83×
Arkansas200,3390.78×
Washington, District of Columbia154,1091.64×
Nebraska124,6170.79×
Idaho123,9500.79×
New Hampshire116,4040.94×
Hawaii106,9170.8×
Maine105,5110.94×
West Virginia103,8870.71×
New Mexico101,8290.65×
Delaware93,4541.08×
Rhode Island92,8960.93×
Alaska66,5150.99×
Montana64,3150.74×
Vermont53,7780.98×
South Dakota45,3910.63×
North Dakota44,5160.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caribbean audience
BrandAffinityCategory
Google Flights2.33×Travel & Leisure
Real Madrid C.F.1.65×Sports
Dominican Republic2.62×Travel & Leisure
Cuba2.84×Travel & Leisure
South America1.65×Travel & Leisure
Caribbean Sea3.51×Travel & Leisure
Latin America1.77×Travel & Leisure
Reggaeton1.68×Music & Radio
JetBlue2.09×Travel & Leisure
Afrobeat1.92×Music & Radio
San Juan, Puerto Rico3.25×Travel & Leisure
Puerto Rico1.94×Travel & Leisure
Miami1.53×Travel & Leisure
Soca music3.12×Music & Radio
Toronto-Dominion Bank2.12×Business & Career
Jamaica2.1×Travel & Leisure
Liga MX2.35×Sports
Telemundo1.99×Movies & TV
Broadcast engineering2.7×Business & Career
Bad Bunny1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caribbean audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.34
Sports ActivityPOWER1.24
IndulgenceJOY1.21
TravellingTHRILL1.2
ExtroversionTHRILL1.19
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Caribbean
CountryShare
United States34.8%
United Kingdom5.9%
Mexico5.3%

See Caribbean audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Caribbean have in United States?

Caribbean has an estimated audience of 31,267,983 people in United States, concentrated in Florida and California.

What is the gender split and age of Caribbean fans?

56.6% of Caribbean fans are female, 43.4% are male, with an average age of 39.0 years.

Which brands do Caribbean fans like most?

Caribbean fans show strongest brand affinity for Google Flights (2.33×), Real Madrid C.F. (1.65×), and Dominican Republic (2.62×) over the country average.

Where do Caribbean fans live in United States?

Caribbean fans in United States are most concentrated in Florida (reach 3,553,614), California (reach 3,252,719), and Texas (reach 2,747,986). These three regions account for the largest share of the active audience.

What other brands do Caribbean fans also like?

Beyond Caribbean itself, the audience over-indexes on Real Madrid C.F. (1.65×), Dominican Republic (2.62×), Cuba (2.84×), and South America (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.