Rascasse Audience Intelligence

Jamaica Audience in United States

A data profile of the people who buy, follow and care about Jamaica in United States — modelled from more than twelve digital signal sources. Jamaica has an estimated audience of 16,010,697 people in United States.

#20among Country in United States#113among POI in United States#186in Travel & Leisure

The average Jamaica fan in United States is 36.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Google Drive, Hair Extensions, Barbados, with strongest over-indexing on Google Drive (3.08× the country average).

Demographically, the Jamaica audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jamaica fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jamaica profile in United States.

Audience size
16M
in United States
Gender
56.1%♀
43.9% male
Age
36.0
average years
Country rank
#2162
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jamaica fans

56.1% are female, 43.9% are male, average age 36.0.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Jamaica audience in United States
MetricValue
Female56.1%
Male43.9%
Average age36.0
Estimated audience size16,010,697
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Jamaica audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Jamaica audience comes from United States.

Worldwide audience distribution share by country for Jamaica
CountryShare
United States42.3%
United Kingdom7.0%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jamaica audience in United States is strongest.

Fig. 05

Top regions by affinity

Jamaica fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M2.98×
02Connecticut~200K1.42×
03Georgia~700K1.39×
04Florida~1.5M1.35×
05New Jersey~500K1.33×
06Maryland~400K1.31×
07Vermont~40K1.30×
08South Carolina~300K1.23×
09North Carolina~600K1.20×
10Delaware~50K1.13×
11Louisiana~200K1.12×
12Washington, District of Columbia~50K1.12×
13Massachusetts~400K1.11×
14Virginia~400K1.09×
15Alabama~200K1.08×
16Pennsylvania~600K1.07×
17Mississippi~100K1.06×
18Maine~60K1.05×
19Wisconsin~200K1.01×
20Texas~1.5M0.99×
21Illinois~500K0.99×
22Missouri~300K0.99×
23Iowa~100K0.99×
24Rhode Island~50K0.96×
25Tennessee~300K0.95×
26Kentucky~200K0.94×
27Kansas~100K0.94×
28Ohio~500K0.92×
29Indiana~300K0.92×
30New Hampshire~60K0.92×
31South Dakota~30K0.92×
32North Dakota~30K0.90×
33Minnesota~200K0.89×
34Nebraska~70K0.89×
35Arkansas~100K0.88×
36Michigan~400K0.84×
37Oklahoma~100K0.83×
38Arizona~300K0.81×
39California~1.5M0.80×
40Nevada~100K0.79×
41Washington~300K0.78×
42Colorado~200K0.78×
43West Virginia~60K0.77×
44Oregon~100K0.74×
45Alaska~30K0.74×
46Utah~100K0.73×
47Montana~30K0.72×
48Idaho~50K0.68×
49New Mexico~50K0.67×
50Hawaii~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Jamaica, United States
0.67×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jamaica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jamaica audience
#·InterestCategoryAffinity×
01BarbadosTravel & Leisure8.25×
02Hair ExtensionsBeauty & Wellness3.23×
03Google DriveTechnology & Electronics3.08×
04Teyana TaylorMovies & TV2.99×
05BPCars & Mobility2.41×
06YouTube MusicInternet & Social Media2.12×
07EyebrowBeauty & Wellness2.12×
08CaribbeanTravel & Leisure2.10×
09ReggaetonMusic & Radio2.10×
10Curly HairBeauty & Wellness2.05×
11House musicMusic & Radio1.99×
12Alternative hip hopMusic & Radio1.90×
13InnovationBusiness & Career1.89×
14Las VegasTravel & Leisure1.83×
15FedExBusiness & Career1.81×
16High schoolBusiness & Career1.72×
17Pizza HutFood & Beverages1.71×
18TMZInternet & Social Media1.71×
19T-MobileTechnology & Electronics1.61×
20SubwayFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jamaica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jamaica audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Career OrientationPOWER1.39×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jamaica audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
SustainabilityBALANCE0.88×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jamaica have in United States?

Jamaica has an estimated audience of 16,010,697 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Jamaica fans?

56.1% of Jamaica fans are female, 43.9% are male, with an average age of 36.0 years.

03

Which brands do Jamaica fans like most?

Jamaica fans show strongest brand affinity for Google Drive (3.08×), Hair Extensions (3.23×), and Barbados (8.25×) over the country average.

04

Where do Jamaica fans live in United States?

Jamaica fans in United States are most concentrated in New York (reach ~2.5M), Florida (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Jamaica fans also like?

Beyond Jamaica itself, the audience over-indexes on Hair Extensions (3.23×), Barbados (8.25×), Pizza Hut (1.71×), and T-Mobile (1.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Jamaica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jamaica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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