A data profile of the people who buy, follow and care about Jamaica in United Kingdom — modelled from more than twelve digital signal sources. Jamaica has an estimated audience of 2,629,511 people in United Kingdom.
The average Jamaica fan in United Kingdom is 38.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include YouTube, Barbados, Las Vegas, with strongest over-indexing on YouTube (1.62× the country average).
Demographically, the Jamaica audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Jamaica fan in United Kingdom is more female, around 38.5 years old, with strong Travelling tendencies and a notable affinity for YouTube.
The key figures that characterise the Jamaica profile in United Kingdom.
55.5% are female, 44.5% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 38.5 |
| Estimated audience size | 2,629,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Jamaica audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.7% |
| United Kingdom | 7.0% |
| Canada | 4.4% |
Where the Jamaica audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.92× | |
| 02 | Yorkshire and the Humber | ~300K | 1.32× | |
| 03 | Wales | ~200K | 1.18× | |
| 04 | Northern Ireland | ~80K | 1.03× | |
| 05 | South East | ~400K | 1.00× | |
| 06 | Scotland | ~200K | 1.00× | |
| 07 | North East | ~90K | 0.89× | |
| 08 | East Midlands | ~200K | 0.88× | |
| 09 | East of England | ~200K | 0.84× | |
| 10 | England | ~2M | 0.78× | |
| 11 | South West | ~200K | 0.76× | |
| 12 | North West | ~100K | 0.43× |
The strongest cross-interests of the Jamaica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbados | Travel & Leisure | 6.79× | ||
| 02 | Etihad Airways | Travel & Leisure | 4.38× | ||
| 03 | The Breakfast Club | Movies & TV | 4.28× | ||
| 04 | Google Images | Internet & Social Media | 4.07× | ||
| 05 | Ballroom dance | Music & Radio | 4.00× | ||
| 06 | Ghana | Travel & Leisure | 3.89× | ||
| 07 | Underground hip hop | Music & Radio | 3.64× | ||
| 08 | Hip-hop dance | Sports | 3.30× | ||
| 09 | Curly Hair | Beauty & Wellness | 3.28× | ||
| 10 | Las Vegas | Travel & Leisure | 3.02× | ||
| 11 | Hair Extensions | Beauty & Wellness | 2.63× | ||
| 12 | Caribbean | Travel & Leisure | 2.62× | ||
| 13 | All-inclusive resort | Travel & Leisure | 2.62× | ||
| 14 | Qatar Airways | Travel & Leisure | 2.57× | ||
| 15 | Dancehalls | Music & Radio | 2.06× | ||
| 16 | Reggae | Music & Radio | 1.96× | ||
| 17 | Wikipedia | Internet & Social Media | 1.67× | ||
| 18 | YouTube | Movies & TV | 1.62× | ||
| 19 | Designer clothing | Fashion & Accessoires | 1.60× | ||
| 20 | Harrods | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Extroversion | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.93× |
Jamaica has an estimated audience of 2,629,511 people in United Kingdom, concentrated in England and South East.
55.5% of Jamaica fans are female, 44.5% are male, with an average age of 38.5 years.
Jamaica fans show strongest brand affinity for YouTube (1.62×), Barbados (6.79×), and Las Vegas (3.02×) over the country average.
Jamaica fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Jamaica itself, the audience over-indexes on Barbados (6.79×), Las Vegas (3.02×), Caribbean (2.62×), and Underground hip hop (3.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Jamaica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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