Jamaica Audience in Germany
Jamaica has an estimated audience of 803,064 people in Germany. 50.6% are female, 49.4% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Secret Escapes, YouTube Music, Trinidad and Tobago, DatPiff, Lieferando.de.
The average Jamaica fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Secret Escapes, YouTube Music, Trinidad and Tobago, with strongest over-indexing on Secret Escapes (6.07× the country average). Demographically, the Jamaica audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Jamaica fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 35.9 |
| Estimated audience size | 803,064 |
Audience persona
The typical Jamaica fan in Germany is balanced, around 35.9 years old, with strong Travelling tendencies and a notable affinity for Secret Escapes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,246 | 1.16× |
| Bayern | 144,801 | 1.12× |
| Baden-Württemberg | 122,650 | 1.12× |
| Niedersachsen | 79,862 | 1.02× |
| Hessen | 65,014 | 1.06× |
| Rheinland-Pfalz | 43,004 | 1.07× |
| Sachsen | 41,354 | 1.05× |
| Berlin | 35,446 | 0.99× |
| Schleswig-Holstein | 27,520 | 0.95× |
| Brandenburg | 23,543 | 0.95× |
| Thüringen | 18,741 | 0.92× |
| Sachsen-Anhalt | 18,221 | 0.88× |
| Hamburg | 18,218 | 1× |
| Mecklenburg-Vorpommern | 13,107 | 0.85× |
| Saarland | 9,486 | 0.96× |
| Bremen | 6,169 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Secret Escapes | 6.07× | Travel & Leisure |
| YouTube Music | 3.96× | Internet & Social Media |
| Trinidad and Tobago | 16.94× | Travel & Leisure |
| DatPiff | 26.64× | Music & Radio |
| Lieferando.de | 1.86× | Food & Beverages |
| Google Maps | 1.9× | Internet & Social Media |
| Ghana | 8.14× | Travel & Leisure |
| Spiegel Online | 1.58× | News |
| Electric guitar | 3.21× | Music & Radio |
| Roblox | 4.89× | Games |
| House music | 2.03× | Music & Radio |
| Satire | 3.04× | Literature |
| Musical instrument | 2.27× | Music & Radio |
| Succulent plant | 3.3× | Home & Garden |
| Caribbean | 4.85× | Travel & Leisure |
| Property finder | 2.52× | Home & Garden |
| Digital photography | 2.29× | Business & Career |
| Edin Džeko | 7.84× | Sports |
| Red wine | 3.9× | Food & Beverages |
| Batman | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.62 |
| Spirituality | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.28 |
| Sports Activity | POWER | 1.26 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.3% |
| United Kingdom | 7.0% |
| Canada | 4.3% |
See Jamaica audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Jamaica have in Germany?
Jamaica has an estimated audience of 803,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jamaica fans?
50.6% of Jamaica fans are female, 49.4% are male, with an average age of 35.9 years.
Which brands do Jamaica fans like most?
Jamaica fans show strongest brand affinity for Secret Escapes (6.07×), YouTube Music (3.96×), and Trinidad and Tobago (16.94×) over the country average.
Where do Jamaica fans live in Germany?
Jamaica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,246), Bayern (reach 144,801), and Baden-Württemberg (reach 122,650). These three regions account for the largest share of the active audience.
What other brands do Jamaica fans also like?
Beyond Jamaica itself, the audience over-indexes on YouTube Music (3.96×), Trinidad and Tobago (16.94×), DatPiff (26.64×), and Lieferando.de (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jamaica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.