Rascasse Audience Intelligence

Jamaica Audience in Germany

A data profile of the people who buy, follow and care about Jamaica in Germany — modelled from more than twelve digital signal sources. Jamaica has an estimated audience of 803,064 people in Germany.

#98among Country in Germany#611among POI in Germany#627in Travel & Leisure

The average Jamaica fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trinidad and Tobago, Ghana, Edin Džeko, with strongest over-indexing on Trinidad and Tobago (18.26× the country average).

Demographically, the Jamaica audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jamaica fan in Germany is balanced, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Trinidad and Tobago.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jamaica profile in Germany.

Audience size
803K
in Germany
Gender
50.6%♀
49.4% male
Age
35.9
average years
Country rank
#7870
POI in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jamaica fans

50.6% are female, 49.4% are male, average age 35.9.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Jamaica audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age35.9
Estimated audience size803,064
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Jamaica audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Jamaica audience comes from Germany.

Worldwide audience distribution share by country for Jamaica
CountryShare
United States42.3%
United Kingdom7.0%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jamaica audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jamaica fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.13×
02Bayern~100K1.11×
03Baden-Württemberg~100K1.07×
04Hessen~70K1.07×
05Niedersachsen~80K1.04×
06Rheinland-Pfalz~40K1.03×
07Sachsen~40K1.03×
08Hamburg~20K1.03×
09Berlin~40K1.01×
10Saarland~10K0.97×
11Thüringen~20K0.96×
12Bremen~7K0.96×
13Schleswig-Holstein~30K0.95×
14Brandenburg~20K0.95×
15Sachsen-Anhalt~20K0.91×
16Mecklenburg-Vorpommern~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Jamaica, Germany
0.90×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jamaica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jamaica audience
#·InterestCategoryAffinity×
01Trinidad and TobagoTravel & Leisure18.26×
02Edin DžekoSports10.73×
03BarbadosTravel & Leisure10.48×
04Sean PaulMusic & Radio9.11×
05GhanaTravel & Leisure8.95×
06Las VegasTravel & Leisure4.70×
07CaribbeanTravel & Leisure4.50×
08ReggaetonMusic & Radio4.31×
09Sunday BrunchKids & Family4.20×
10Red wineFood & Beverages3.79×
11Travel websiteTravel & Leisure3.09×
12Crime fictionLiterature3.06×
13Motorcycle helmetCars & Mobility2.98×
14YouTube MusicInternet & Social Media2.93×
15Succulent plantHome & Garden2.86×
16GreeceTravel & Leisure2.49×
17CarcareCars & Mobility2.47×
18Musical instrumentMusic & Radio2.37×
19TUITravel & Leisure2.13×
20House musicMusic & Radio1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jamaica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jamaica audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.95×
TravellingTHRILL1.69×
SpiritualityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jamaica audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Sports ActivityPOWER0.85×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jamaica have in Germany?

Jamaica has an estimated audience of 803,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jamaica fans?

50.6% of Jamaica fans are female, 49.4% are male, with an average age of 35.9 years.

03

Which brands do Jamaica fans like most?

Jamaica fans show strongest brand affinity for Trinidad and Tobago (18.26×), Ghana (8.95×), and Edin Džeko (10.73×) over the country average.

04

Where do Jamaica fans live in Germany?

Jamaica fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jamaica fans also like?

Beyond Jamaica itself, the audience over-indexes on Ghana (8.95×), Edin Džeko (10.73×), Reggaeton (4.31×), and Musical instrument (2.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Jamaica audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jamaica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →