Las Vegas Audience in Germany
A data profile of the people who buy, follow and care about Las Vegas in Germany — modelled from more than twelve digital signal sources. Las Vegas has an estimated audience of 1,638,399 people in Germany.
The average Las Vegas fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ultimate Fighting Championship, Music, StarGames, with strongest over-indexing on Ultimate Fighting Championship (6.19× the country average).
Demographically, the Las Vegas audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Travelling, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Las Vegas fan in Germany is more male, around 36.3 years old, with strong Travelling tendencies and a notable affinity for Ultimate Fighting Championship.
At a glance
The key figures that characterise the Las Vegas profile in Germany.
Search interest · 12-month trend
Demographics of Las Vegas fans
38.4% are female, 61.6% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 36.3 |
| Estimated audience size | 1,638,399 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Las Vegas audience comes from Germany.
| Country | Share |
|---|---|
| United States | 48.3% |
| United Kingdom | 6.0% |
| Canada | 3.6% |
Geography
Where the Las Vegas audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.26× | |
| 02 | Baden-Württemberg | ~300K | 1.25× | |
| 03 | Hessen | ~200K | 1.22× | |
| 04 | Nordrhein-Westfalen | ~400K | 1.16× | |
| 05 | Rheinland-Pfalz | ~90K | 1.14× | |
| 06 | Niedersachsen | ~200K | 1.05× | |
| 07 | Saarland | ~20K | 1.02× | |
| 08 | Hamburg | ~40K | 1.00× | |
| 09 | Schleswig-Holstein | ~60K | 0.94× | |
| 10 | Bremen | ~10K | 0.93× | |
| 11 | Berlin | ~70K | 0.92× | |
| 12 | Thüringen | ~40K | 0.90× | |
| 13 | Sachsen | ~70K | 0.86× | |
| 14 | Brandenburg | ~40K | 0.86× | |
| 15 | Sachsen-Anhalt | ~30K | 0.78× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Las Vegas audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online casino | Games | 11.62× | ||
| 02 | Jackpotpiraten | Games | 9.55× | ||
| 03 | Slot machine | Games | 7.48× | ||
| 04 | NEO.bet | Games | 6.98× | ||
| 05 | StarGames | Games | 6.96× | ||
| 06 | Ultimate Fighting Championship | Sports | 6.19× | ||
| 07 | Löwen Play | Games | 5.55× | ||
| 08 | Casino games | Games | 5.51× | ||
| 09 | Casino | Games | 4.52× | ||
| 10 | Mixed martial arts | Sports | 4.06× | ||
| 11 | Wrestling | Sports | 3.96× | ||
| 12 | Tipico | Games | 2.73× | ||
| 13 | Barbie | Movies & TV | 2.26× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.97× | ||
| 15 | Sportschau | Sports | 1.94× | ||
| 16 | UEFA Champions League | Sports | 1.86× | ||
| 17 | Music | Business & Career | 1.76× | ||
| 18 | Germany | Travel & Leisure | 1.57× | ||
| 19 | Bundesliga | Sports | 1.53× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Las Vegas audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.23× | |
| Career Orientation | POWER | 2.18× | |
| Individualism | JOY | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.04× | |
| Family Orientation | CONSERVATISM | 1.05× | |
| Creativity | OPEN | 1.07× |
Frequently asked questions
How many fans does Las Vegas have in Germany?
Las Vegas has an estimated audience of 1,638,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Las Vegas fans?
38.4% of Las Vegas fans are female, 61.6% are male, with an average age of 36.3 years.
Which brands do Las Vegas fans like most?
Las Vegas fans show strongest brand affinity for Ultimate Fighting Championship (6.19×), Music (1.76×), and StarGames (6.96×) over the country average.
Where do Las Vegas fans live in Germany?
Las Vegas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Las Vegas fans also like?
Beyond Las Vegas itself, the audience over-indexes on Music (1.76×), StarGames (6.96×), Jackpotpiraten (9.55×), and NEO.bet (6.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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