Las Vegas Audience in Germany
Las Vegas has an estimated audience of 1,638,399 people in Germany. 38.4% are female, 61.6% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ultimate Fighting Championship, Music, StarGames, Jackpotpiraten, Slot machine.
The average Las Vegas fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ultimate Fighting Championship, Music, StarGames, with strongest over-indexing on Ultimate Fighting Championship (6.19× the country average). Demographically, the Las Vegas audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Las Vegas fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 36.3 |
| Estimated audience size | 1,638,399 |
Audience persona
The typical Las Vegas fan in Germany is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Ultimate Fighting Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 427,716 | 1.19× |
| Bayern | 339,243 | 1.29× |
| Baden-Württemberg | 285,469 | 1.28× |
| Niedersachsen | 169,279 | 1.06× |
| Hessen | 155,407 | 1.24× |
| Rheinland-Pfalz | 93,478 | 1.14× |
| Berlin | 70,780 | 0.97× |
| Sachsen | 68,158 | 0.85× |
| Schleswig-Holstein | 54,679 | 0.93× |
| Brandenburg | 42,211 | 0.83× |
| Hamburg | 37,533 | 1.01× |
| Thüringen | 36,815 | 0.88× |
| Sachsen-Anhalt | 31,609 | 0.74× |
| Mecklenburg-Vorpommern | 22,489 | 0.72× |
| Saarland | 19,607 | 0.97× |
| Bremen | 12,419 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ultimate Fighting Championship | 6.19× | Sports |
| Music | 1.76× | Business & Career |
| StarGames | 6.96× | Games |
| Jackpotpiraten | 9.55× | Games |
| Slot machine | 7.48× | Games |
| NEO.bet | 6.98× | Games |
| Online casino | 11.62× | Games |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.57× | Travel & Leisure |
| Mixed martial arts | 4.06× | Sports |
| UEFA Champions League | 1.86× | Sports |
| Barbie | 2.26× | Movies & TV |
| Tipico | 2.73× | Games |
| American football | 2× | Sports |
| AutoScout24 | 1.97× | Cars & Mobility |
| Georges St-Pierre | 7.87× | Sports |
| Casino | 4.52× | Games |
| Bundesliga | 1.53× | Sports |
| Casino games | 5.51× | Games |
| Löwen Play | 5.55× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Spirituality | BALANCE | 1.3 |
| Sports Activity | POWER | 1.28 |
| Travelling | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| United Kingdom | 6.0% |
| Canada | 3.7% |
See Las Vegas audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Las Vegas have in Germany?
Las Vegas has an estimated audience of 1,638,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Las Vegas fans?
38.4% of Las Vegas fans are female, 61.6% are male, with an average age of 36.3 years.
Which brands do Las Vegas fans like most?
Las Vegas fans show strongest brand affinity for Ultimate Fighting Championship (6.19×), Music (1.76×), and StarGames (6.96×) over the country average.
Where do Las Vegas fans live in Germany?
Las Vegas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 427,716), Bayern (reach 339,243), and Baden-Württemberg (reach 285,469). These three regions account for the largest share of the active audience.
What other brands do Las Vegas fans also like?
Beyond Las Vegas itself, the audience over-indexes on Music (1.76×), StarGames (6.96×), Jackpotpiraten (9.55×), and Slot machine (7.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.