Löwen Play Audience in Germany
Löwen Play has an estimated audience of 1,715,208 people in Germany. 40.6% are female, 59.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Betfair, Casino games, Online casino, Gambling, Tipico.
The average Löwen Play fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Betfair, Casino games, Online casino, with strongest over-indexing on Betfair (28.24× the country average). Demographically, the Löwen Play audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Casino
Demographics of Löwen Play fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 37.9 |
| Estimated audience size | 1,715,208 |
Audience persona
The typical Löwen Play fan in Germany is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Betfair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 401,286 | 1.07× |
| Bayern | 245,293 | 0.89× |
| Niedersachsen | 216,656 | 1.3× |
| Baden-Württemberg | 181,635 | 0.78× |
| Rheinland-Pfalz | 157,746 | 1.84× |
| Hessen | 97,852 | 0.75× |
| Sachsen | 77,348 | 0.92× |
| Schleswig-Holstein | 55,158 | 0.9× |
| Sachsen-Anhalt | 49,697 | 1.12× |
| Thüringen | 48,810 | 1.12× |
| Berlin | 41,919 | 0.55× |
| Saarland | 37,202 | 1.77× |
| Brandenburg | 33,337 | 0.63× |
| Hamburg | 30,919 | 0.8× |
| Mecklenburg-Vorpommern | 24,588 | 0.75× |
| Bremen | 12,350 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 28.24× | Games |
| Casino games | 13.61× | Games |
| Online casino | 17.66× | Games |
| Gambling | 5.51× | Games |
| Tipico | 4.02× | Games |
| Jotex | 26.46× | Shopping |
| Online bingo | 26.18× | Games |
| Western Union | 3.97× | Business & Career |
| Transfermarkt | 2.65× | Sports |
| FIFA World Cup | 1.79× | Sports |
| Lottoland | 5.28× | Games |
| Slot machine | 5.9× | Games |
| UEFA Champions League | 1.76× | Sports |
| SSIO | 7.58× | Music & Radio |
| Progressive jackpot | 7.35× | Games |
| CHECK24 | 1.9× | Business & Career |
| Adriana Lima | 6.15× | Fashion & Accessoires |
| SV Werder Bremen | 1.61× | Sports |
| Vacations | 1.84× | Travel & Leisure |
| Real Madrid C.F. | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.14 |
| Price Sensitivity | PREMIUM | 1.1 |
| Risk Appetite | THRILL | 1.08 |
| Spirituality | BALANCE | 1.05 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.1% |
| Spain | 4.3% |
| China | 0.2% |
See Löwen Play audiences in other countries
More Casino audiences in Germany
- StarGames (2,149,644)
- Jackpotpiraten (1,132,068)
- Stake (1,128,014)
- Winario (889,195)
- Novoline (672,169)
Frequently asked questions
How many fans does Löwen Play have in Germany?
Löwen Play has an estimated audience of 1,715,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Löwen Play fans?
40.6% of Löwen Play fans are female, 59.4% are male, with an average age of 37.9 years.
Which brands do Löwen Play fans like most?
Löwen Play fans show strongest brand affinity for Betfair (28.24×), Casino games (13.61×), and Online casino (17.66×) over the country average.
Where do Löwen Play fans live in Germany?
Löwen Play fans in Germany are most concentrated in Nordrhein-Westfalen (reach 401,286), Bayern (reach 245,293), and Niedersachsen (reach 216,656). These three regions account for the largest share of the active audience.
What other brands do Löwen Play fans also like?
Beyond Löwen Play itself, the audience over-indexes on Casino games (13.61×), Online casino (17.66×), Gambling (5.51×), and Tipico (4.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Löwen Play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.