Löwen Play Target Market in Germany
A data profile of the people who buy, follow and care about Löwen Play in Germany — modelled from more than twelve digital signal sources. Löwen Play has an estimated audience of 1,771,774 people in Germany.
The average Löwen Play fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Online casino, Casino games, Tipico, with strongest over-indexing on Online casino (31.62× the country average).
Demographically, the Löwen Play audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Löwen Play fan in Germany is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Online casino.
At a glance
The key figures that characterise the Löwen Play profile in Germany.
Search interest · 12-month trend
Customer demographics of Löwen Play
42.8% are female, 57.2% are male, average age 35.3.
Gender split
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 35.3 |
| Estimated audience size | 1,771,774 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Löwen Play audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.2% |
| Spain | 3.1% |
| China | 0.3% |
Geography
Where the Löwen Play audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~200K | 1.79× | |
| 02 | Saarland | ~40K | 1.79× | |
| 03 | Niedersachsen | ~200K | 1.27× | |
| 04 | Thüringen | ~50K | 1.22× | |
| 05 | Sachsen-Anhalt | ~50K | 1.10× | |
| 06 | Nordrhein-Westfalen | ~400K | 1.04× | |
| 07 | Schleswig-Holstein | ~60K | 0.98× | |
| 08 | Bremen | ~10K | 0.98× | |
| 09 | Sachsen | ~80K | 0.93× | |
| 10 | Bayern | ~200K | 0.85× | |
| 11 | Baden-Württemberg | ~200K | 0.77× | |
| 12 | Mecklenburg-Vorpommern | ~30K | 0.76× | |
| 13 | Hessen | ~100K | 0.75× | |
| 14 | Hamburg | ~30K | 0.74× | |
| 15 | Brandenburg | ~30K | 0.62× | |
| 16 | Berlin | ~40K | 0.46× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Löwen Play audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online casino | Games | 31.62× | ||
| 02 | Betfair | Games | 22.02× | ||
| 03 | Online bingo | Games | 18.03× | ||
| 04 | Casino games | Games | 12.75× | ||
| 05 | Slot machine | Games | 9.15× | ||
| 06 | Nelly | Music & Radio | 8.16× | ||
| 07 | SSIO | Music & Radio | 7.12× | ||
| 08 | Gambling | Games | 6.31× | ||
| 09 | Tipico | Games | 5.83× | ||
| 10 | Online gambling | Games | 5.74× | ||
| 11 | Adriana Lima | Fashion & Accessoires | 5.39× | ||
| 12 | Lottoland | Games | 5.38× | ||
| 13 | Finch | Music & Radio | 3.67× | ||
| 14 | CHECK24 | Business & Career | 2.50× | ||
| 15 | Transfermarkt | Sports | 2.10× | ||
| 16 | Eurojackpot | Games | 2.09× | ||
| 17 | SV Werder Bremen | Sports | 1.76× | ||
| 18 | Nature | Home & Garden | 1.68× | ||
| 19 | Commerzbank | Business & Career | 1.68× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.66× |
Personality of the Löwen Play audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.52× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| DIY Mentality | THRILL | 0.68× | |
| Sustainability | BALANCE | 0.71× |
Frequently asked questions
Who is Löwen Play's target market in Germany?
Löwen Play's target market in Germany covers an estimated 1,771,774 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Löwen Play customers?
42.8% of the Löwen Play audience are female, 57.2% are male, with an average age of 35.3 years.
Which brands do Löwen Play fans like most?
Löwen Play fans show strongest brand affinity for Online casino (31.62×), Casino games (12.75×), and Tipico (5.83×) over the country average.
Where do Löwen Play fans live in Germany?
Löwen Play fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Löwen Play fans also like?
Beyond Löwen Play itself, the audience over-indexes on Casino games (12.75×), Tipico (5.83×), Betfair (22.02×), and Gambling (6.31×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Löwen Play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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