Stake Audience in Germany
Stake has an estimated audience of 1,128,013 people in Germany. 24.6% are female, 75.4% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Betfair, Tipico, Casino games, Online casino, Borussia Dortmund.
The average Stake fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Betfair, Tipico, Casino games, with strongest over-indexing on Betfair (39.84× the country average). Demographically, the Stake audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Casino
Demographics of Stake fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 37.0 |
| Estimated audience size | 1,128,013 |
Audience persona
The typical Stake fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Betfair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,500 | 1.06× |
| Hessen | 259,209 | 3.02× |
| Bayern | 155,946 | 0.86× |
| Baden-Württemberg | 152,987 | 0.99× |
| Niedersachsen | 89,571 | 0.82× |
| Berlin | 64,312 | 1.28× |
| Rheinland-Pfalz | 52,722 | 0.93× |
| Schleswig-Holstein | 42,851 | 1.06× |
| Sachsen | 40,793 | 0.74× |
| Brandenburg | 29,782 | 0.85× |
| Hamburg | 22,480 | 0.88× |
| Sachsen-Anhalt | 18,171 | 0.62× |
| Thüringen | 14,194 | 0.49× |
| Mecklenburg-Vorpommern | 13,410 | 0.62× |
| Saarland | 12,460 | 0.9× |
| Bremen | 8,443 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 39.84× | Games |
| Tipico | 8.02× | Games |
| Casino games | 13.11× | Games |
| Online casino | 18.74× | Games |
| Borussia Dortmund | 1.97× | Sports |
| Online bingo | 28.33× | Games |
| Gambling | 5.18× | Games |
| Jotex | 26.52× | Shopping |
| Transfermarkt | 2.94× | Sports |
| FIFA World Cup | 2.15× | Sports |
| UEFA Champions League | 2.17× | Sports |
| SV Werder Bremen | 2.34× | Sports |
| FC Bayern Munich | 1.82× | Sports |
| Bundesliga | 1.8× | Sports |
| 2. Bundesliga | 2.31× | Sports |
| Lottoland | 5.37× | Games |
| Sports betting | 5.29× | Games |
| CHECK24 | 2.13× | Business & Career |
| SSIO | 7.69× | Music & Radio |
| Real Madrid C.F. | 1.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.2 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.11 |
| Career Orientation | POWER | 1.1 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Canada | 13.1% |
| India | 12.5% |
See Stake audiences in other countries
More Casino audiences in Germany
- StarGames (2,149,644)
- Löwen Play (1,790,158)
- Jackpotpiraten (1,132,068)
- Winario (889,195)
- Novoline (672,169)
Frequently asked questions
How many fans does Stake have in Germany?
Stake has an estimated audience of 1,128,013 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Stake fans?
24.6% of Stake fans are female, 75.4% are male, with an average age of 37.0 years.
Which brands do Stake fans like most?
Stake fans show strongest brand affinity for Betfair (39.84×), Tipico (8.02×), and Casino games (13.11×) over the country average.
Where do Stake fans live in Germany?
Stake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,500), Hessen (reach 259,209), and Bayern (reach 155,946). These three regions account for the largest share of the active audience.
What other brands do Stake fans also like?
Beyond Stake itself, the audience over-indexes on Tipico (8.02×), Casino games (13.11×), Online casino (18.74×), and Borussia Dortmund (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.