Gambling Audience in Germany
Gambling has an estimated audience of 4,927,310 people in Germany. 42.3% are female, 57.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Betano, Slot machine, Casino games, StarGames, Lotto24.
The average Gambling fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Betano, Slot machine, Casino games, with strongest over-indexing on Betano (10.6× the country average). Demographically, the Gambling audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Gambling fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 38.1 |
| Estimated audience size | 4,927,310 |
Audience persona
The typical Gambling fan in Germany is more male, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Betano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,192,383 | 1.11× |
| Baden-Württemberg | 628,597 | 0.94× |
| Bayern | 620,780 | 0.78× |
| Niedersachsen | 594,639 | 1.24× |
| Hessen | 275,010 | 0.73× |
| Rheinland-Pfalz | 261,470 | 1.06× |
| Sachsen | 237,721 | 0.98× |
| Berlin | 181,065 | 0.82× |
| Schleswig-Holstein | 180,815 | 1.02× |
| Brandenburg | 163,437 | 1.07× |
| Sachsen-Anhalt | 145,627 | 1.14× |
| Thüringen | 126,485 | 1.01× |
| Mecklenburg-Vorpommern | 110,763 | 1.18× |
| Hamburg | 106,030 | 0.95× |
| Saarland | 69,400 | 1.15× |
| Bremen | 34,531 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betano | 10.6× | Games |
| Slot machine | 11.7× | Games |
| Casino games | 9.97× | Games |
| StarGames | 8.49× | Games |
| Lotto24 | 6.26× | Games |
| Tipico | 4.07× | Games |
| Casino | 6.97× | Games |
| Aral AG | 2.61× | Cars & Mobility |
| Borussia Dortmund | 1.55× | Sports |
| Jackpotpiraten | 9.23× | Games |
| Lottoland | 6.24× | Games |
| Commerzbank | 2.36× | Business & Career |
| AutoScout24 | 2.26× | Cars & Mobility |
| Sparkasse | 2.52× | Business & Career |
| Netto Marken-Discount | 2.01× | Shopping |
| Löwen Play | 6.31× | Games |
| Postbank | 2.46× | Business & Career |
| Eurojackpot | 2.77× | Games |
| Wunderino | 7.98× | Sports |
| NEO.bet | 5.94× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.18 |
| Spirituality | BALANCE | 1.06 |
| Early Adopter Mentality | POWER | 1.02 |
| Pet Ownership | JOY | 0.98 |
| Sports Activity | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
See Gambling audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gambling have in Germany?
Gambling has an estimated audience of 4,927,310 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gambling fans?
42.3% of Gambling fans are female, 57.7% are male, with an average age of 38.1 years.
Which brands do Gambling fans like most?
Gambling fans show strongest brand affinity for Betano (10.6×), Slot machine (11.7×), and Casino games (9.97×) over the country average.
Where do Gambling fans live in Germany?
Gambling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,192,383), Baden-Württemberg (reach 628,597), and Bayern (reach 620,780). These three regions account for the largest share of the active audience.
What other brands do Gambling fans also like?
Beyond Gambling itself, the audience over-indexes on Slot machine (11.7×), Casino games (9.97×), StarGames (8.49×), and Lotto24 (6.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.