A data profile of the people who buy, follow and care about Gambling in India — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 13,261,639 people in India.
The average Gambling fan in India is 31.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include FIFA World Cup, Comedy movies, First-person shooter games, with strongest over-indexing on FIFA World Cup (1.51× the country average).
Demographically, the Gambling audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Gambling fan in India is more male, around 31.3 years old, with strong Community Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Gambling profile in India.
16.9% are female, 83.1% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 16.9% |
| Male | 83.1% |
| Average age | 31.3 |
| Estimated audience size | 13,261,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Gambling audience comes from India.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
Where the Gambling audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~400K | 1.30× | |
| 02 | Mizoram | ~10K | 1.30× | |
| 03 | Nagaland | ~10K | 1.28× | |
| 04 | Manipur | ~20K | 1.23× | |
| 05 | Andhra Pradesh | ~200K | 1.19× | |
| 06 | Meghalaya | ~20K | 1.16× | |
| 07 | Arunachal Pradesh | ~9K | 1.15× | |
| 08 | Telangana | ~200K | 1.13× | |
| 09 | Tripura | ~20K | 1.11× | |
| 10 | Assam | ~100K | 1.10× | |
| 11 | Sikkim | ~6K | 1.10× | |
| 12 | Tamil Nadu | ~300K | 1.06× | |
| 13 | Goa | ~10K | 0.99× | |
| 14 | Gujarat | ~400K | 0.98× | |
| 15 | Madhya Pradesh | ~200K | 0.93× | |
| 16 | Jammu and Kashmir | ~60K | 0.93× | |
| 17 | Punjab (region) | ~200K | 0.88× | |
| 18 | Maharashtra | ~500K | 0.84× | |
| 19 | Uttarakhand | ~50K | 0.84× | |
| 20 | Kerala | ~200K | 0.83× | |
| 21 | Jharkhand | ~90K | 0.83× | |
| 22 | Chhattisgarh | ~70K | 0.82× | |
| 23 | Himachal Pradesh | ~40K | 0.80× | |
| 24 | West Bengal | ~300K | 0.75× | |
| 25 | Odisha | ~100K | 0.75× | |
| 26 | Haryana | ~100K | 0.74× | |
| 27 | Bihar | ~200K | 0.67× | |
| 28 | Uttar Pradesh | ~400K | 0.66× | |
| 29 | Rajasthan | ~200K | 0.63× |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South Africa national cricket team | Sports | 2.99× | ||
| 02 | New Zealand national cricket team | Sports | 2.95× | ||
| 03 | First-person shooter games | Games | 2.21× | ||
| 04 | Online games | Games | 2.12× | ||
| 05 | Free software | Technology & Electronics | 2.06× | ||
| 06 | Rock music | Music & Radio | 1.97× | ||
| 07 | Nightclubs | Music & Radio | 1.96× | ||
| 08 | Pop music | Music & Radio | 1.90× | ||
| 09 | Literature | Business & Career | 1.85× | ||
| 10 | Hip hop music | Music & Radio | 1.83× | ||
| 11 | Team sport | Sports | 1.76× | ||
| 12 | Soccer | Sports | 1.73× | ||
| 13 | Rummy | Games | 1.70× | ||
| 14 | Bhojpuri language | Politics & Society | 1.66× | ||
| 15 | Comedy movies | Movies & TV | 1.63× | ||
| 16 | Music videos | Music & Radio | 1.62× | ||
| 17 | Books | Literature | 1.53× | ||
| 18 | Investment | Business & Career | 1.52× | ||
| 19 | FIFA World Cup | Sports | 1.51× | ||
| 20 | Dance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Urban Lifestyle | OPEN | 0.78× |
Gambling has an estimated audience of 13,261,639 people in India, concentrated in Maharashtra and Karnataka.
16.9% of Gambling fans are female, 83.1% are male, with an average age of 31.3 years.
Gambling fans show strongest brand affinity for FIFA World Cup (1.51×), Comedy movies (1.63×), and First-person shooter games (2.21×) over the country average.
Gambling fans in India are most concentrated in Maharashtra (reach ~500K), Karnataka (reach ~400K), and Uttar Pradesh (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gambling itself, the audience over-indexes on Comedy movies (1.63×), First-person shooter games (2.21×), Music videos (1.62×), and South Africa national cricket team (2.99×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.