A data profile of the people who buy, follow and care about Gambling in Ireland — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 921,555 people in Ireland.
Gambling has an estimated audience of 921,555 people in Ireland. 44.0% are female, 56.0% are male, average age 41.8. Top brand affinities: Paddy Power, William Hill (bookmaker), Casino, Sports betting, Online gambling.
Top brand affinities include Paddy Power, William Hill (bookmaker), Casino, with strongest over-indexing on Paddy Power (1.55× the country average).
Demographically, the Gambling audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Gambling fan in Ireland is more male, around 41.8 years old, with strong Social Media Usage tendencies and a notable affinity for Paddy Power.
The key figures that characterise the Gambling profile in Ireland.
44.0% are female, 56.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 41.8 |
| Estimated audience size | 921,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Gambling audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slot machine | Games | 1.77× | ||
| 02 | Casino | Games | 1.76× | ||
| 03 | Online poker | Games | 1.75× | ||
| 04 | Sports betting | Games | 1.72× | ||
| 05 | Online gambling | Games | 1.71× | ||
| 06 | Nevada | Travel & Leisure | 1.70× | ||
| 07 | Casino games | Games | 1.68× | ||
| 08 | Bingo (U.S.) | Games | 1.67× | ||
| 09 | Mobile gambling | Games | 1.67× | ||
| 10 | Gibraltar | Travel & Leisure | 1.65× | ||
| 11 | William Hill (bookmaker) | Games | 1.61× | ||
| 12 | Betfair | Games | 1.57× | ||
| 13 | Bet365 | Games | 1.56× | ||
| 14 | Role-playing games | Games | 1.56× | ||
| 15 | Paddy Power | Games | 1.55× | ||
| 16 | Ladbrokes | Games | 1.54× | ||
| 17 | Circus | Kids & Family | 1.54× | ||
| 18 | Arcade game | Games | 1.54× | ||
| 19 | Drag racing | Cars & Mobility | 1.52× | ||
| 20 | Stock exchange | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Need for Security | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.85× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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