A data profile of the people who buy, follow and care about Gambling in Portugal — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 1,579,222 people in Portugal.
The average Gambling fan in Portugal is 44.5 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betclic, Betano, Country music, with strongest over-indexing on Betclic (2.78× the country average).
Demographically, the Gambling audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gambling fan in Portugal is more male, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Betclic.
The key figures that characterise the Gambling profile in Portugal.
40.3% are female, 59.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 44.5 |
| Estimated audience size | 1,579,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Gambling audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
Where the Gambling audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.35× | |
| 02 | Porto District | ~400K | 1.23× | |
| 03 | Santarém District | ~90K | 1.23× | |
| 04 | Setúbal District | ~200K | 1.11× | |
| 05 | Faro District | ~100K | 1.10× | |
| 06 | Aveiro District | ~100K | 1.07× | |
| 07 | Braga District | ~200K | 1.06× | |
| 08 | Castelo Branco District | ~30K | 1.06× | |
| 09 | Coimbra District | ~80K | 1.05× | |
| 10 | Madeira | ~50K | 1.05× | |
| 11 | Leiria District | ~90K | 1.04× | |
| 12 | Azores | ~40K | 0.99× | |
| 13 | Bragança District | ~20K | 0.98× | |
| 14 | Portalegre District | ~20K | 0.98× | |
| 15 | Viseu District | ~50K | 0.97× | |
| 16 | Viana do Castelo District | ~40K | 0.97× | |
| 17 | Guarda District | ~20K | 0.97× | |
| 18 | Vila Real District | ~30K | 0.96× | |
| 19 | Évora District | ~30K | 0.96× | |
| 20 | Beja District | ~20K | 0.96× |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betclic | Games | 2.78× | ||
| 02 | Role-playing games | Games | 2.50× | ||
| 03 | José Mourinho | Sports | 2.18× | ||
| 04 | Country music | Music & Radio | 1.99× | ||
| 05 | Soul music | Music & Radio | 1.93× | ||
| 06 | Dance music | Music & Radio | 1.85× | ||
| 07 | Rhythm and blues music | Music & Radio | 1.84× | ||
| 08 | Betano | Games | 1.76× | ||
| 09 | Jazz music | Music & Radio | 1.71× | ||
| 10 | Basketball | Sports | 1.68× | ||
| 11 | Pop music | Music & Radio | 1.63× | ||
| 12 | Electronic music | Music & Radio | 1.61× | ||
| 13 | Dance | Business & Career | 1.60× | ||
| 14 | Dogs | Pets & Animals | 1.56× | ||
| 15 | Money | Business & Career | 1.55× | ||
| 16 | Comedy movies | Movies & TV | 1.53× | ||
| 17 | Politics | Politics & Society | 1.53× | ||
| 18 | Humour | Literature | 1.51× | ||
| 19 | Cats | Pets & Animals | 1.51× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.47× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Patriotism | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.88× | |
| Travelling | THRILL | 0.91× |
Gambling has an estimated audience of 1,579,222 people in Portugal, concentrated in Lisbon District and Porto District.
40.3% of Gambling fans are female, 59.7% are male, with an average age of 44.5 years.
Gambling fans show strongest brand affinity for Betclic (2.78×), Betano (1.76×), and Country music (1.99×) over the country average.
Gambling fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gambling itself, the audience over-indexes on Betano (1.76×), Country music (1.99×), Humour (1.51×), and Comedy movies (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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