A data profile of the people who buy, follow and care about Money in Portugal — modelled from more than twelve digital signal sources. Money has an estimated audience of 3,481,722 people in Portugal.
Money has an estimated audience of 3,481,722 people in Portugal. 50.1% are female, 49.9% are male, average age 46.5. Top brand affinities: WhatsApp, Real property, Used car, Innovation, Portugal national football team.
Top brand affinities include WhatsApp, Real property, Used car, with strongest over-indexing on WhatsApp (1.56× the country average).
Demographically, the Money audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Money fan in Portugal is balanced, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Money profile in Portugal.
50.1% are female, 49.9% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 46.5 |
| Estimated audience size | 3,481,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Money audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 1.75× | ||
| 02 | Volvo | Cars & Mobility | 1.75× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 1.75× | ||
| 04 | Retail banking | Business & Career | 1.73× | ||
| 05 | Venture capital | Business & Career | 1.70× | ||
| 06 | Donation | Business & Career | 1.67× | ||
| 07 | Tesla Motors | Cars & Mobility | 1.65× | ||
| 08 | Efficient energy use | Technology & Electronics | 1.62× | ||
| 09 | Norauto | Cars & Mobility | 1.60× | ||
| 10 | Real property | Home & Garden | 1.59× | ||
| 11 | EDreams | Travel & Leisure | 1.59× | ||
| 12 | First-person shooter games | Games | 1.57× | ||
| 13 | Risk management | Business & Career | 1.57× | ||
| 14 | Internet & Social Media | 1.56× | |||
| 15 | S.C. Braga | Sports | 1.56× | ||
| 16 | Gambling | Games | 1.55× | ||
| 17 | Innovation | Business & Career | 1.52× | ||
| 18 | Sustainable energy | Home & Garden | 1.52× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.51× | ||
| 20 | Portugal national football team | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Career Orientation | POWER | 1.32× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.69× | |
| Mindfulness | BALANCE | 0.76× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.