Money Audience in Canada
Money has an estimated audience of 9,310,168 people in Canada. 48.6% are female, 51.4% are male, average age 43.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, LinkedIn, Innovation, Western Union, John Cena.
The average Money fan in Canada is 43.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, LinkedIn, Innovation, with strongest over-indexing on Real property (1.88× the country average). Demographically, the Money audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 43.3 |
| Estimated audience size | 9,310,168 |
Audience persona
The typical Money fan in Canada is balanced, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,424,295 | 1.39× |
| British Columbia | 1,814,924 | 1.3× |
| Quebec | 1,679,050 | 0.75× |
| Alberta | 1,246,133 | 1.08× |
| Manitoba | 424,756 | 1.22× |
| Saskatchewan | 338,560 | 1.15× |
| New Brunswick | 262,494 | 1.22× |
| Nova Scotia | 218,434 | 0.79× |
| Newfoundland and Labrador | 89,095 | 0.63× |
| Prince Edward Island | 32,245 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.88× | Home & Garden |
| 1.59× | Internet & Social Media | |
| Innovation | 1.84× | Business & Career |
| Western Union | 2.1× | Business & Career |
| John Cena | 2.69× | Sports |
| Non-alcoholic beverage | 2.26× | Food & Beverages |
| Tabloid (newspaper format) | 1.83× | Literature |
| Wealth management | 1.83× | Business & Career |
| Tom Cruise | 1.9× | Movies & TV |
| Career development | 1.54× | Business & Career |
| Sustainable energy | 1.66× | Home & Garden |
| Mineral water | 2.33× | Food & Beverages |
| Rail transport | 1.56× | Travel & Leisure |
| Virtual reality | 1.57× | Technology & Electronics |
| Hypermarket | 1.59× | Shopping |
| Employment website | 1.52× | Business & Career |
| Internet service provider | 1.72× | Technology & Electronics |
| Asset management | 1.95× | Business & Career |
| Money management | 1.84× | Business & Career |
| Henry Cavill | 1.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.53 |
| Indulgence | JOY | 1.43 |
| Individualism | JOY | 1.36 |
| Sustainability | BALANCE | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Money have in Canada?
Money has an estimated audience of 9,310,168 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Money fans?
48.6% of Money fans are female, 51.4% are male, with an average age of 43.3 years.
Which brands do Money fans like most?
Money fans show strongest brand affinity for Real property (1.88×), LinkedIn (1.59×), and Innovation (1.84×) over the country average.
Where do Money fans live in Canada?
Money fans in Canada are most concentrated in Ontario (reach 5,424,295), British Columbia (reach 1,814,924), and Quebec (reach 1,679,050). These three regions account for the largest share of the active audience.
What other brands do Money fans also like?
Beyond Money itself, the audience over-indexes on LinkedIn (1.59×), Innovation (1.84×), Western Union (2.1×), and John Cena (2.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.