A data profile of the people who buy, follow and care about Money in Mexico — modelled from more than twelve digital signal sources. Money has an estimated audience of 7,965,230 people in Mexico.
Money has an estimated audience of 7,965,230 people in Mexico. 48.8% are female, 51.2% are male, average age 36.1. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (74.25× the country average).
Demographically, the Money audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Money fan in Mexico is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Money profile in Mexico.
48.8% are female, 51.2% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.1 |
| Estimated audience size | 7,965,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Money audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 155.20× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 125.62× | ||
| 03 | Costa Rica | Travel & Leisure | 105.25× | ||
| 04 | Shopping and fashion | Shopping | 74.25× | ||
| 05 | Game consoles | Technology & Electronics | 55.10× | ||
| 06 | Sarcasm | Politics & Society | 31.96× | ||
| 07 | Catholic Church | Politics & Society | 31.13× | ||
| 08 | Dentistry | Business & Career | 28.63× | ||
| 09 | Essay | Literature | 25.97× | ||
| 10 | Doctor of Medicine | Business & Career | 25.47× | ||
| 11 | Travel agency | Travel & Leisure | 24.64× | ||
| 12 | Freeware | Technology & Electronics | 24.30× | ||
| 13 | Public administration | Business & Career | 24.30× | ||
| 14 | Mobile game | Games | 24.09× | ||
| 15 | Broadcasting of sports events | Movies & TV | 23.81× | ||
| 16 | Civil service | Politics & Society | 23.64× | ||
| 17 | General practitioner | Health | 22.64× | ||
| 18 | Machu Picchu | Travel & Leisure | 21.81× | ||
| 19 | Made in USA | Business & Career | 20.14× | ||
| 20 | Breastfeeding | Kids & Family | 19.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 7.07× | |
| Spirituality | BALANCE | 6.95× | |
| Mindfulness | BALANCE | 3.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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