Money Audience in Mexico
Money has an estimated audience of 7,965,230 people in Mexico. 48.8% are female, 51.2% are male, average age 36.1. Top brand affinities: Dentistry, Mobile payment, Sarcasm, Public administration, Puma.
Top brand affinities include Dentistry, Mobile payment, Sarcasm, with strongest over-indexing on Dentistry (4.41× the country average). Demographically, the Money audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.1 |
| Estimated audience size | 7,965,230 |
Audience persona
The typical Money fan in Mexico is balanced, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Dentistry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 4.41× | Business & Career |
| Mobile payment | 5.7× | Business & Career |
| Sarcasm | 3.59× | Politics & Society |
| Public administration | 6.23× | Business & Career |
| Puma | 2.71× | Fashion & Accessoires |
| Civil service | 7.12× | Politics & Society |
| MSN | 2.96× | News |
| Breastfeeding | 4.71× | Kids & Family |
| Machu Picchu | 5.33× | Travel & Leisure |
| Live television | 5.75× | Movies & TV |
| Pedro Pascal | 3.07× | Movies & TV |
| Game consoles | 2.29× | Technology & Electronics |
| Catholic Church | 2.31× | Politics & Society |
| Travel agency | 2.86× | Travel & Leisure |
| Anti-aging cream | 3.47× | Beauty & Wellness |
| Cardiology | 6× | Health |
| Essay | 6.57× | Literature |
| Real estate broker | 4.39× | Home & Garden |
| Stone Island | 20× | Fashion & Accessoires |
| Shellfish | 4.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.17 |
| Risk Appetite | THRILL | 3 |
| Design Affinity | PREMIUM | 2.55 |
| Luxury Orientation | PREMIUM | 2.24 |
| Family Orientation | CONSERVATISM | 2.02 |
| Quality Awareness | PREMIUM | 2.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.