Money Audience in Mexico
Money has an estimated audience of 7,965,230 people in Mexico. 48.8% are female, 51.2% are male, average age 36.1. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (74.25× the country average). Demographically, the Money audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.1 |
| Estimated audience size | 7,965,230 |
Audience persona
The typical Money fan in Mexico is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Money fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 74.25× | Shopping |
| Costa Rica | 105.25× | Travel & Leisure |
| Love & Sex | 155.2× | Kids & Family |
| Game consoles | 55.1× | Technology & Electronics |
| Exfoliation (cosmetology) | 125.62× | Beauty & Wellness |
| Catholic Church | 31.13× | Politics & Society |
| Sarcasm | 31.96× | Politics & Society |
| Mobile game | 24.09× | Games |
| Dentistry | 28.63× | Business & Career |
| Travel agency | 24.64× | Travel & Leisure |
| Freeware | 24.3× | Technology & Electronics |
| Broadcasting of sports events | 23.81× | Movies & TV |
| Doctor of Medicine | 25.47× | Business & Career |
| Public administration | 24.3× | Business & Career |
| Breastfeeding | 19.31× | Kids & Family |
| Machu Picchu | 21.81× | Travel & Leisure |
| General practitioner | 22.64× | Health |
| Civil service | 23.64× | Politics & Society |
| Essay | 25.97× | Literature |
| Made in USA | 20.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 7.07 |
| Spirituality | BALANCE | 6.95 |
| Mindfulness | BALANCE | 3.17 |
| Risk Appetite | THRILL | 2.84 |
| Career Orientation | POWER | 2.48 |
| Design Affinity | PREMIUM | 2.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.