Money Audience in Germany
A data profile of the people who buy, follow and care about Money in Germany — modelled from more than twelve digital signal sources. Money has an estimated audience of 9,799,932 people in Germany.
The average Money fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Dua Lipa, Family, with strongest over-indexing on Nature (2.83× the country average).
Demographically, the Money audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Money fan in Germany is balanced, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Money profile in Germany.
Search interest · 12-month trend
Demographics of Money fans
49.3% are female, 50.7% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.9 |
| Estimated audience size | 9,799,932 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Money audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
Geography
Where the Money audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~400K | 1.39× | |
| 02 | Brandenburg | ~400K | 1.35× | |
| 03 | Mecklenburg-Vorpommern | ~300K | 1.34× | |
| 04 | Thüringen | ~300K | 1.23× | |
| 05 | Sachsen | ~500K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~2M | 0.99× | |
| 07 | Saarland | ~100K | 0.93× | |
| 08 | Niedersachsen | ~900K | 0.92× | |
| 09 | Rheinland-Pfalz | ~400K | 0.91× | |
| 10 | Berlin | ~400K | 0.89× | |
| 11 | Schleswig-Holstein | ~300K | 0.88× | |
| 12 | Bremen | ~70K | 0.85× | |
| 13 | Hamburg | ~200K | 0.84× | |
| 14 | Baden-Württemberg | ~1M | 0.83× | |
| 15 | Bayern | ~1.5M | 0.79× | |
| 16 | Hessen | ~600K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Money audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dua Lipa | Music & Radio | 6.90× | ||
| 02 | Real property | Home & Garden | 3.41× | ||
| 03 | Sixt | Cars & Mobility | 3.28× | ||
| 04 | Volunteering | Politics & Society | 3.17× | ||
| 05 | Nature | Home & Garden | 2.83× | ||
| 06 | Western Union | Business & Career | 2.67× | ||
| 07 | Satire | Literature | 2.67× | ||
| 08 | Tour de France | Sports | 2.63× | ||
| 09 | Vacations | Travel & Leisure | 2.55× | ||
| 10 | RTL Television | Movies & TV | 2.37× | ||
| 11 | Lodging | Travel & Leisure | 2.26× | ||
| 12 | Family | Kids & Family | 2.13× | ||
| 13 | Technology & Electronics | 2.08× | |||
| 14 | German language | Politics & Society | 1.90× | ||
| 15 | Tagesschau | Movies & TV | 1.86× | ||
| 16 | Transfermarkt | Sports | 1.83× | ||
| 17 | Ryanair | Travel & Leisure | 1.81× | ||
| 18 | Politics | Politics & Society | 1.59× | ||
| 19 | Germany | Travel & Leisure | 1.55× | ||
| 20 | Netto Marken-Discount | Shopping | 1.53× |
Personality of the Money audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.21× | |
| Risk Appetite | THRILL | 1.48× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| DIY Mentality | THRILL | 0.90× | |
| Sports Activity | POWER | 0.94× |
Frequently asked questions
How many fans does Money have in Germany?
Money has an estimated audience of 9,799,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Money fans?
49.3% of Money fans are female, 50.7% are male, with an average age of 40.9 years.
Which brands do Money fans like most?
Money fans show strongest brand affinity for Nature (2.83×), Dua Lipa (6.9×), and Family (2.13×) over the country average.
Where do Money fans live in Germany?
Money fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Money fans also like?
Beyond Money itself, the audience over-indexes on Dua Lipa (6.9×), Family (2.13×), Germany (1.55×), and Tagesschau (1.86×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Money audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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