Money Audience in Germany
Money has an estimated audience of 9,799,932 people in Germany. 49.3% are female, 50.7% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Western Union, RTL Television, German television comedy.
The average Money fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Western Union, with strongest over-indexing on Satire (7.01× the country average). Demographically, the Money audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.9 |
| Estimated audience size | 9,799,932 |
Audience persona
The typical Money fan in Germany is balanced, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,177,184 | 1.02× |
| Bayern | 1,246,805 | 0.79× |
| Baden-Württemberg | 1,141,468 | 0.85× |
| Niedersachsen | 892,414 | 0.94× |
| Hessen | 606,509 | 0.81× |
| Sachsen | 509,658 | 1.06× |
| Rheinland-Pfalz | 452,412 | 0.92× |
| Brandenburg | 412,220 | 1.36× |
| Berlin | 409,469 | 0.93× |
| Sachsen-Anhalt | 347,752 | 1.37× |
| Schleswig-Holstein | 308,084 | 0.88× |
| Thüringen | 301,987 | 1.21× |
| Mecklenburg-Vorpommern | 249,187 | 1.33× |
| Hamburg | 187,269 | 0.85× |
| Saarland | 108,757 | 0.9× |
| Bremen | 69,298 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.01× | Literature |
| Tagesschau | 2.6× | Movies & TV |
| Western Union | 5.28× | Business & Career |
| RTL Television | 4.07× | Movies & TV |
| German television comedy | 7× | Movies & TV |
| Transfermarkt | 2.9× | Sports |
| Real property | 4.38× | Home & Garden |
| Headphones | 5.14× | Technology & Electronics |
| Country rap | 5.28× | Music & Radio |
| Pets | 1.64× | Pets & Animals |
| Hygiene | 2.84× | Beauty & Wellness |
| Family | 1.74× | Kids & Family |
| Allgäu | 4.95× | Travel & Leisure |
| Self care | 2.78× | Health |
| Automobiles | 1.66× | Cars & Mobility |
| Vacations | 2.24× | Travel & Leisure |
| Personal finance | 1.63× | Business & Career |
| Stuttgart | 2.51× | Travel & Leisure |
| Catering | 3.34× | Food & Beverages |
| Livemusic | 2.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.19 |
| Indulgence | JOY | 1.51 |
| Pet Ownership | JOY | 1.14 |
| Community Orientation | OPEN | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Money have in Germany?
Money has an estimated audience of 9,799,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Money fans?
49.3% of Money fans are female, 50.7% are male, with an average age of 40.9 years.
Which brands do Money fans like most?
Money fans show strongest brand affinity for Satire (7.01×), Tagesschau (2.6×), and Western Union (5.28×) over the country average.
Where do Money fans live in Germany?
Money fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,177,184), Bayern (reach 1,246,805), and Baden-Württemberg (reach 1,141,468). These three regions account for the largest share of the active audience.
What other brands do Money fans also like?
Beyond Money itself, the audience over-indexes on Tagesschau (2.6×), Western Union (5.28×), RTL Television (4.07×), and German television comedy (7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.