Money Audience in United Kingdom
Money has an estimated audience of 21,766,484 people in United Kingdom. 56.7% are female, 43.3% are male, average age 45.2. Top regions: England, Scotland, Wales. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Money fan in United Kingdom is 45.2 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Money audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.2 |
| Estimated audience size | 21,766,484 |
Audience persona
The typical Money fan in United Kingdom is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 16,324,864 | 3.07× |
| Scotland | 3,040,812 | 1.55× |
| Wales | 2,356,165 | 1.9× |
| South East | 1,349,092 | 0.46× |
| Northern Ireland | 1,161,243 | 1.74× |
| Yorkshire and the Humber | 1,123,618 | 0.64× |
| East of England | 987,588 | 0.5× |
| West Midlands | 663,862 | 0.71× |
| South West | 646,007 | 0.36× |
| East Midlands | 568,718 | 0.37× |
| North West | 455,840 | 0.2× |
| North East | 428,387 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Weddings | 1.82× | Kids & Family |
| Hobby | 1.72× | Home & Garden |
| 1.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.33 |
| Quality Awareness | PREMIUM | 1.19 |
| Indulgence | JOY | 1.12 |
| Social Media Usage | JOY | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Money have in United Kingdom?
Money has an estimated audience of 21,766,484 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Money fans?
56.7% of Money fans are female, 43.3% are male, with an average age of 45.2 years.
Which brands do Money fans like most?
Money fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Money fans live in United Kingdom?
Money fans in United Kingdom are most concentrated in England (reach 16,324,864), Scotland (reach 3,040,812), and Wales (reach 2,356,165). These three regions account for the largest share of the active audience.
What other brands do Money fans also like?
Beyond Money itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.