A data profile of the people who buy, follow and care about Money in France — modelled from more than twelve digital signal sources. Money has an estimated audience of 7,233,006 people in France.
Money has an estimated audience of 7,233,006 people in France. 48.5% are female, 51.5% are male, average age 44.7. Top brand affinities: Real property, EBay, Midi Libre, Take-out, Personal finance.
Top brand affinities include Real property, EBay, Midi Libre, with strongest over-indexing on Real property (2.32× the country average).
Demographically, the Money audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Money fan in France is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Money profile in France.
48.5% are female, 51.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 44.7 |
| Estimated audience size | 7,233,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Money audience comes from France.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathtub | Beauty & Wellness | 3.55× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Retail banking | Business & Career | 2.87× | ||
| 05 | Take-out | Food & Beverages | 2.68× | ||
| 06 | Midi Libre | News | 2.53× | ||
| 07 | Western Union | Business & Career | 2.48× | ||
| 08 | Real property | Home & Garden | 2.32× | ||
| 09 | EBay | Shopping | 2.29× | ||
| 10 | Apartment | Business & Career | 1.93× | ||
| 11 | Volotea | Travel & Leisure | 1.91× | ||
| 12 | Internet & Social Media | 1.86× | |||
| 13 | Ryanair | Travel & Leisure | 1.81× | ||
| 14 | Indeed.com | Business & Career | 1.78× | ||
| 15 | Innovation | Business & Career | 1.78× | ||
| 16 | Personal finance | Business & Career | 1.65× | ||
| 17 | CAC 40 | Business & Career | 1.64× | ||
| 18 | Burger King | Food & Beverages | 1.62× | ||
| 19 | AliExpress | Shopping | 1.52× | ||
| 20 | Google Maps | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.77× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| DIY Mentality | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.