Personal finance Audience in France
Personal finance has an estimated audience of 15,341,479 people in France. 48.9% are female, 51.1% are male, average age 44.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Boursorama, Insurance, Google News, Macif, Financial services.
The average Personal finance fan in France is 44.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Boursorama, Insurance, Google News, with strongest over-indexing on Boursorama (2.19× the country average). Demographically, the Personal finance audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Personal finance fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 44.9 |
| Estimated audience size | 15,341,479 |
Audience persona
The typical Personal finance fan in France is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Boursorama.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,631,228 | 2.05× |
| Auvergne-Rhône-Alpes | 1,312,709 | 0.73× |
| Hauts-de-France | 1,292,897 | 0.96× |
| Nouvelle-Aquitaine | 1,269,735 | 0.94× |
| Occitanie | 1,092,568 | 0.82× |
| Provence-Alpes-Côte d'Azur | 1,080,988 | 0.95× |
| Grand Est | 992,214 | 0.8× |
| Normandy | 680,999 | 0.91× |
| Pays de la Loire | 614,257 | 0.72× |
| Brittany | 517,949 | 0.69× |
| Centre-Val de Loire | 497,577 | 0.86× |
| Bourgogne-Franche-Comté | 451,129 | 0.73× |
| Corsica | 140,102 | 1.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boursorama | 2.19× | Business & Career |
| Insurance | 2.96× | Business & Career |
| Google News | 1.95× | News |
| Macif | 2.22× | Business & Career |
| Financial services | 2.8× | Business & Career |
| Credit cards | 2.96× | Business & Career |
| SNCF | 1.85× | Cars & Mobility |
| Oscaro | 2.03× | Cars & Mobility |
| IKEA | 1.62× | Home & Garden |
| Orange | 1.65× | Technology & Electronics |
| Carrefour | 1.62× | Shopping |
| 1.72× | Internet & Social Media | |
| Investment | 1.88× | Business & Career |
| Mobile payment | 3.63× | Business & Career |
| Revolut | 2.97× | Business & Career |
| Fortuneo | 2.44× | Business & Career |
| Crédit Agricole | 1.66× | Business & Career |
| Aldi | 1.67× | Shopping |
| Banking | 1.64× | Business & Career |
| Mappy | 1.96× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Mindfulness | BALANCE | 1.31 |
| Extroversion | THRILL | 1.18 |
| Social Media Usage | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.1 |
| Travelling | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
See Personal finance audiences in other countries
- Personal finance — Germany
- Personal finance — United States
- Personal finance — United Kingdom
- Personal finance — Italy
- Personal finance — Spain
- Personal finance — Brazil
- Personal finance — Japan
- Personal finance — South Korea
- Personal finance — India
- Personal finance — Canada
- Personal finance — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Personal finance have in France?
Personal finance has an estimated audience of 15,341,479 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Personal finance fans?
48.9% of Personal finance fans are female, 51.1% are male, with an average age of 44.9 years.
Which brands do Personal finance fans like most?
Personal finance fans show strongest brand affinity for Boursorama (2.19×), Insurance (2.96×), and Google News (1.95×) over the country average.
Where do Personal finance fans live in France?
Personal finance fans in France are most concentrated in Île-de-France (reach 5,631,228), Auvergne-Rhône-Alpes (reach 1,312,709), and Hauts-de-France (reach 1,292,897). These three regions account for the largest share of the active audience.
What other brands do Personal finance fans also like?
Beyond Personal finance itself, the audience over-indexes on Insurance (2.96×), Google News (1.95×), Macif (2.22×), and Financial services (2.8×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.