A data profile of the people who buy, follow and care about Mobile payment in France — modelled from more than twelve digital signal sources. Mobile payment has an estimated audience of 2,463,433 people in France.
The average Mobile payment fan in France is 46.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Payment system, Smart device, Digital Trends, with strongest over-indexing on Payment system (58.74× the country average).
Demographically, the Mobile payment audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mobile payment fan in France is balanced, around 46.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Payment system.
The key figures that characterise the Mobile payment profile in France.
47.4% are female, 52.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 46.7 |
| Estimated audience size | 2,463,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Mobile payment audience comes from France.
| Country | Share |
|---|---|
| United States | 14.5% |
| India | 6.7% |
| Italy | 6.1% |
Where the Mobile payment audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~500K | 1.12× | |
| 02 | Corsica | ~10K | 1.05× | |
| 03 | Centre-Val de Loire | ~100K | 1.04× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 05 | Normandy | ~100K | 1.00× | |
| 06 | Pays de la Loire | ~100K | 0.98× | |
| 07 | Brittany | ~100K | 0.98× | |
| 08 | Hauts-de-France | ~200K | 0.97× | |
| 09 | Grand Est | ~200K | 0.97× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.96× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.95× | |
| 12 | Occitanie | ~200K | 0.95× | |
| 13 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the Mobile payment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payment system | Shopping | 58.74× | ||
| 02 | Smart device | Technology & Electronics | 25.76× | ||
| 03 | Amazon Music | Music & Radio | 24.86× | ||
| 04 | Digital Trends | Technology & Electronics | 23.36× | ||
| 05 | Reseller | Shopping | 22.26× | ||
| 06 | Dancing with the Stars | Movies & TV | 20.15× | ||
| 07 | Digital wallet | Internet & Social Media | 19.22× | ||
| 08 | Smartwatch | Technology & Electronics | 15.74× | ||
| 09 | Child care | Kids & Family | 13.95× | ||
| 10 | Debit card | Business & Career | 12.88× | ||
| 11 | Apple Music | Music & Radio | 8.71× | ||
| 12 | Mobile device | Technology & Electronics | 5.73× | ||
| 13 | Credit cards | Business & Career | 5.13× | ||
| 14 | Internet & Social Media | 3.58× | |||
| 15 | Arts and music | Arts & Culture | 3.15× | ||
| 16 | Food and drink | Food & Beverages | 2.52× | ||
| 17 | Movies | Movies & TV | 2.52× | ||
| 18 | Consumer electronics | Technology & Electronics | 2.52× | ||
| 19 | Music | Business & Career | 2.30× | ||
| 20 | Food | Food & Beverages | 2.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.43× | |
| Family Orientation | CONSERVATISM | 3.39× | |
| Need for Security | CONSERVATISM | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Pet Ownership | JOY | 0.59× | |
| Tradition | CONSERVATISM | 0.60× |
Mobile payment has an estimated audience of 2,463,433 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.4% of Mobile payment fans are female, 52.6% are male, with an average age of 46.7 years.
Mobile payment fans show strongest brand affinity for Payment system (58.74×), Smart device (25.76×), and Digital Trends (23.36×) over the country average.
Mobile payment fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mobile payment itself, the audience over-indexes on Smart device (25.76×), Digital Trends (23.36×), Digital wallet (19.22×), and Child care (13.95×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mobile payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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