A data profile of the people who buy, follow and care about Digital wallet in France — modelled from more than twelve digital signal sources. Digital wallet has an estimated audience of 2,295,478 people in France.
Digital wallet has an estimated audience of 2,295,478 people in France. 47.4% are female, 52.6% are male, average age 44.4. Top brand affinities: Love & Sex, Mobile banking, Mobile payment, Take-out, BlaBlaCar.
Top brand affinities include Love & Sex, Mobile banking, Mobile payment, with strongest over-indexing on Love & Sex (114.8× the country average).
Demographically, the Digital wallet audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Digital wallet fan in France is balanced, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Digital wallet profile in France.
47.4% are female, 52.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 44.4 |
| Estimated audience size | 2,295,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Digital wallet audience comes from France.
| Country | Share |
|---|---|
| United States | 10.5% |
| India | 7.3% |
| Italy | 7.0% |
The strongest cross-interests of the Digital wallet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 114.80× | ||
| 02 | Mobile banking | Business & Career | 44.83× | ||
| 03 | Cryptocurrency | Technology & Electronics | 21.63× | ||
| 04 | Google Wallet | Technology & Electronics | 21.23× | ||
| 05 | Mobile payment | Business & Career | 19.22× | ||
| 06 | Monabanq | Business & Career | 16.03× | ||
| 07 | Coinbase | Business & Career | 15.63× | ||
| 08 | Girl power | Politics & Society | 14.80× | ||
| 09 | TechCrunch | Technology & Electronics | 13.96× | ||
| 10 | Online banking | Business & Career | 12.45× | ||
| 11 | Fried chicken | Food & Beverages | 11.27× | ||
| 12 | Christmas Gift | Kids & Family | 11.07× | ||
| 13 | Take-out | Food & Beverages | 10.34× | ||
| 14 | BlaBlaCar | Cars & Mobility | 8.43× | ||
| 15 | BoursoBank | Business & Career | 5.37× | ||
| 16 | Credit cards | Business & Career | 5.20× | ||
| 17 | EBay | Shopping | 3.96× | ||
| 18 | Lidl | Shopping | 3.66× | ||
| 19 | AliExpress | Shopping | 3.48× | ||
| 20 | Carrefour | Shopping | 3.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 5.14× | |
| Early Adopter Mentality | POWER | 3.69× | |
| Family Orientation | CONSERVATISM | 2.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Sustainability | BALANCE | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Digital wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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