Rascasse Audience Intelligence

Digital wallet Audience in Germany

A data profile of the people who buy, follow and care about Digital wallet in Germany — modelled from more than twelve digital signal sources. Digital wallet has an estimated audience of 2,200,905 people in Germany.

#1773among Topic in Germany#58in Internet & Social Media

The average Digital wallet fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include N26, Payback, MarketWatch, with strongest over-indexing on N26 (10.91× the country average).

Demographically, the Digital wallet audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital wallet fan in Germany is balanced, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for N26.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital wallet profile in Germany.

Audience size
2.2M
in Germany
Gender
48.0%♀
52.0% male
Age
40.3
average years
Country rank
#3028
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital wallet fans

48.0% are female, 52.0% are male, average age 40.3.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Digital wallet audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age40.3
Estimated audience size2,200,905
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Digital wallet audience in Germany
Age bracketShare%
16-1921%
20-2915%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Digital wallet audience comes from Germany.

Worldwide audience distribution share by country for Digital wallet
CountryShare
United States10.5%
India7.3%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital wallet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital wallet fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.41×
02Hessen~200K1.31×
03Bremen~20K1.20×
04Saarland~30K1.11×
05Mecklenburg-Vorpommern~40K1.01×
06Hamburg~50K0.99×
07Bayern~300K0.98×
08Sachsen-Anhalt~60K0.97×
09Thüringen~50K0.97×
10Brandenburg~60K0.91×
11Rheinland-Pfalz~100K0.90×
12Schleswig-Holstein~70K0.89×
13Baden-Württemberg~300K0.88×
14Sachsen~100K0.88×
15Nordrhein-Westfalen~400K0.87×
16Niedersachsen~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Digital wallet, Germany
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital wallet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital wallet audience
#·InterestCategoryAffinity×
01EthereumBusiness & Career16.05×
02CryptocurrencyTechnology & Electronics12.91×
03MarketWatchBusiness & Career11.79×
04Commodity marketBusiness & Career11.08×
05N26Business & Career10.91×
06Derivative (finance)Business & Career9.62×
07Digital currencyBusiness & Career6.69×
08Financial TimesNews5.45×
09Big dataBusiness & Career5.06×
10Python (programming language)Technology & Electronics4.90×
11Home insuranceBusiness & Career4.76×
12PaybackShopping4.32×
13Fairy taleLiterature2.93×
14Artificial intelligenceTechnology & Electronics2.36×
15Efficient energy useTechnology & Electronics1.98×
16GoogleInternet & Social Media1.96×
17EmailTechnology & Electronics1.94×
18CommerzbankBusiness & Career1.91×
19Netto Marken-DiscountShopping1.76×
20Mobile appTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital wallet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital wallet audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.22×
Need for SecurityCONSERVATISM1.42×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital wallet audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
MindfulnessBALANCE0.93×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital wallet have in Germany?

Digital wallet has an estimated audience of 2,200,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital wallet fans?

48.0% of Digital wallet fans are female, 52.0% are male, with an average age of 40.3 years.

03

Which brands do Digital wallet fans like most?

Digital wallet fans show strongest brand affinity for N26 (10.91×), Payback (4.32×), and MarketWatch (11.79×) over the country average.

04

Where do Digital wallet fans live in Germany?

Digital wallet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Digital wallet fans also like?

Beyond Digital wallet itself, the audience over-indexes on Payback (4.32×), MarketWatch (11.79×), Ethereum (16.05×), and Python (programming language) (4.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Digital wallet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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