Digital wallet Audience in Germany
Digital wallet has an estimated audience of 2,200,905 people in Germany. 48.0% are female, 52.0% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MarketWatch, Tagesschau, Hygiene, Digital currency, N26.
The average Digital wallet fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MarketWatch, Tagesschau, Hygiene, with strongest over-indexing on MarketWatch (14.37× the country average). Demographically, the Digital wallet audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Digital wallet fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.3 |
| Estimated audience size | 2,200,905 |
Audience persona
The typical Digital wallet fan in Germany is balanced, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for MarketWatch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 428,224 | 0.89× |
| Bayern | 366,831 | 1.04× |
| Baden-Württemberg | 268,729 | 0.89× |
| Hessen | 259,353 | 1.55× |
| Berlin | 172,262 | 1.75× |
| Niedersachsen | 150,868 | 0.71× |
| Rheinland-Pfalz | 85,909 | 0.78× |
| Sachsen | 70,081 | 0.65× |
| Schleswig-Holstein | 50,585 | 0.64× |
| Hamburg | 49,426 | 0.99× |
| Brandenburg | 46,815 | 0.69× |
| Thüringen | 44,303 | 0.79× |
| Sachsen-Anhalt | 43,027 | 0.75× |
| Mecklenburg-Vorpommern | 34,552 | 0.82× |
| Saarland | 34,348 | 1.27× |
| Bremen | 33,707 | 1.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MarketWatch | 14.37× | Business & Career |
| Tagesschau | 2.06× | Movies & TV |
| Hygiene | 3.03× | Beauty & Wellness |
| Digital currency | 7.24× | Business & Career |
| N26 | 6.2× | Business & Career |
| Transfermarkt | 2.3× | Sports |
| Payback | 3.58× | Shopping |
| Spiegel Online | 1.63× | News |
| Netto Marken-Discount | 1.64× | Shopping |
| Satire | 3.16× | Literature |
| 2.19× | Technology & Electronics | |
| Fairy tale | 2.51× | Literature |
| Mobile payment | 4.32× | Business & Career |
| German language | 1.97× | Politics & Society |
| Alternative hip hop | 2.89× | Music & Radio |
| Deutschrap | 2.86× | Music & Radio |
| Hairstyle | 2.14× | Beauty & Wellness |
| Drop shipping | 2.11× | Shopping |
| Vacations | 1.9× | Travel & Leisure |
| Street photography | 2.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Sustainability | BALANCE | 1.45 |
| Luxury Orientation | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.5% |
| India | 7.3% |
| Italy | 7.0% |
See Digital wallet audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital wallet have in Germany?
Digital wallet has an estimated audience of 2,200,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital wallet fans?
48.0% of Digital wallet fans are female, 52.0% are male, with an average age of 40.3 years.
Which brands do Digital wallet fans like most?
Digital wallet fans show strongest brand affinity for MarketWatch (14.37×), Tagesschau (2.06×), and Hygiene (3.03×) over the country average.
Where do Digital wallet fans live in Germany?
Digital wallet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 428,224), Bayern (reach 366,831), and Baden-Württemberg (reach 268,729). These three regions account for the largest share of the active audience.
What other brands do Digital wallet fans also like?
Beyond Digital wallet itself, the audience over-indexes on Tagesschau (2.06×), Hygiene (3.03×), Digital currency (7.24×), and N26 (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.