Rascasse Audience Intelligence

Digital currency Audience in Germany

A data profile of the people who buy, follow and care about Digital currency in Germany — modelled from more than twelve digital signal sources. Digital currency has an estimated audience of 1,370,000 people in Germany.

#2557among Topic in Germany#441in Business & Career

The average Digital currency fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Bwin, Digital wallet, with strongest over-indexing on Tipico (5.24× the country average).

Demographically, the Digital currency audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital currency fan in Germany is more male, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Tipico.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital currency profile in Germany.

Audience size
1.4M
in Germany
Gender
29.4%♀
70.6% male
Age
38.3
average years
Country rank
#4850
Topic in Germany
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital currency fans

29.4% are female, 70.6% are male, average age 38.3.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Digital currency audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age38.3
Estimated audience size1,370,000
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Digital currency audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Digital currency audience comes from Germany.

Worldwide audience distribution share by country for Digital currency
CountryShare
United States15.3%
India10.2%
Spain4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital currency audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital currency fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.24×
02Bremen~10K1.19×
03Saarland~20K1.11×
04Mecklenburg-Vorpommern~30K1.03×
05Sachsen-Anhalt~40K1.01×
06Thüringen~40K1.01×
07Brandenburg~40K0.98×
08Berlin~60K0.96×
09Schleswig-Holstein~50K0.96×
10Hamburg~30K0.96×
11Rheinland-Pfalz~70K0.95×
12Sachsen~60K0.94×
13Baden-Württemberg~200K0.92×
14Niedersachsen~100K0.90×
15Bayern~200K0.87×
16Nordrhein-Westfalen~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Digital currency, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital currency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital currency audience
#·InterestCategoryAffinity×
01Digital walletInternet & Social Media6.69×
02BwinGames5.74×
03TipicoGames5.24×
04CurrencyBusiness & Career4.13×
05TradingViewBusiness & Career3.31×
06Futures contractBusiness & Career2.08×
07AutoScout24Cars & Mobility1.96×
08InvestmentBusiness & Career1.94×
09Real Madrid C.F.Sports1.86×
10Personal financeBusiness & Career1.82×
11HermèsFashion & Accessoires1.82×
12UEFA Champions LeagueSports1.76×
13Politics and social issuesPolitics & Society1.65×
14BundesligaSports1.62×
15CommerzbankBusiness & Career1.62×
16Motor vehicleCars & Mobility1.60×
17FC Bayern MunichSports1.58×
18Borussia DortmundSports1.54×
19GermanyTravel & Leisure1.51×
20AutomobilesCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital currency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital currency audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.69×
Early Adopter MentalityPOWER1.66×
Risk AppetiteTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital currency audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.04×
TraditionCONSERVATISM1.09×
CreativityOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital currency have in Germany?

Digital currency has an estimated audience of 1,370,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital currency fans?

29.4% of Digital currency fans are female, 70.6% are male, with an average age of 38.3 years.

03

Which brands do Digital currency fans like most?

Digital currency fans show strongest brand affinity for Tipico (5.24×), Bwin (5.74×), and Digital wallet (6.69×) over the country average.

04

Where do Digital currency fans live in Germany?

Digital currency fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Digital currency fans also like?

Beyond Digital currency itself, the audience over-indexes on Bwin (5.74×), Digital wallet (6.69×), FC Bayern Munich (1.58×), and Germany (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Digital currency audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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