Digital currency Audience in Germany
Digital currency has an estimated audience of 1,370,000 people in Germany. 29.4% are female, 70.6% are male, average age 38.3. Top regions: Hessen, Baden-Württemberg, Bayern. Top brand affinities: Tipico, Bwin, Digital wallet, Borussia Dortmund, Germany.
The average Digital currency fan in Germany is 38.3 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Bayern. Top brand affinities include Tipico, Bwin, Digital wallet, with strongest over-indexing on Tipico (5.24× the country average). Demographically, the Digital currency audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Digital currency fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 38.3 |
| Estimated audience size | 1,370,000 |
Audience persona
The typical Digital currency fan in Germany is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 164,041 | 1.57× |
| Baden-Württemberg | 151,267 | 0.81× |
| Bayern | 143,677 | 0.65× |
| Nordrhein-Westfalen | 111,297 | 0.37× |
| Berlin | 53,081 | 0.87× |
| Niedersachsen | 49,242 | 0.37× |
| Rheinland-Pfalz | 38,814 | 0.57× |
| Thüringen | 38,560 | 1.1× |
| Sachsen-Anhalt | 37,450 | 1.05× |
| Sachsen | 36,372 | 0.54× |
| Brandenburg | 34,710 | 0.82× |
| Schleswig-Holstein | 33,243 | 0.68× |
| Mecklenburg-Vorpommern | 32,937 | 1.26× |
| Saarland | 32,743 | 1.95× |
| Bremen | 32,132 | 2.74× |
| Hamburg | 20,193 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 5.24× | Games |
| Bwin | 5.74× | Games |
| Digital wallet | 6.69× | Internet & Social Media |
| Borussia Dortmund | 1.54× | Sports |
| Germany | 1.51× | Travel & Leisure |
| Politics and social issues | 1.65× | Politics & Society |
| Personal finance | 1.82× | Business & Career |
| Bundesliga | 1.62× | Sports |
| FC Bayern Munich | 1.58× | Sports |
| UEFA Champions League | 1.76× | Sports |
| AutoScout24 | 1.96× | Cars & Mobility |
| Automobiles | 1.51× | Cars & Mobility |
| Real Madrid C.F. | 1.86× | Sports |
| TradingView | 3.31× | Business & Career |
| Currency | 4.13× | Business & Career |
| Investment | 1.94× | Business & Career |
| Postbank | 1.9× | Business & Career |
| Interwetten | 3.88× | Games |
| Hermès | 1.82× | Fashion & Accessoires |
| 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.83 |
| Early Adopter Mentality | POWER | 2.4 |
| Career Orientation | POWER | 1.84 |
| Need for Security | CONSERVATISM | 1.51 |
| Luxury Orientation | PREMIUM | 1.51 |
| Travelling | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 10.2% |
| Spain | 4.5% |
See Digital currency audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital currency have in Germany?
Digital currency has an estimated audience of 1,370,000 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of Digital currency fans?
29.4% of Digital currency fans are female, 70.6% are male, with an average age of 38.3 years.
Which brands do Digital currency fans like most?
Digital currency fans show strongest brand affinity for Tipico (5.24×), Bwin (5.74×), and Digital wallet (6.69×) over the country average.
Where do Digital currency fans live in Germany?
Digital currency fans in Germany are most concentrated in Hessen (reach 164,041), Baden-Württemberg (reach 151,267), and Bayern (reach 143,677). These three regions account for the largest share of the active audience.
What other brands do Digital currency fans also like?
Beyond Digital currency itself, the audience over-indexes on Bwin (5.74×), Digital wallet (6.69×), Borussia Dortmund (1.54×), and Germany (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.