A data profile of the people who buy, follow and care about Digital currency in India — modelled from more than twelve digital signal sources. Digital currency has an estimated audience of 4,008,936 people in India.
The average Digital currency fan in India is 28.0 years old, more male, and lives primarily in Kerala.
The audience is concentrated in Kerala, Uttar Pradesh, Maharashtra.
The key figures that characterise the Digital currency profile in India.
22.2% are female, 77.8% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 28.0 |
| Estimated audience size | 4,008,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 24% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Digital currency audience comes from India.
| Country | Share |
|---|---|
| United States | 15.3% |
| India | 10.2% |
| Spain | 4.5% |
Where the Digital currency audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~400K | 6.15× | |
| 02 | Telangana | ~70K | 1.15× | |
| 03 | Karnataka | ~100K | 1.05× | |
| 04 | Tamil Nadu | ~100K | 1.05× | |
| 05 | Sikkim | ~2K | 1.05× | |
| 06 | Mizoram | ~3K | 1.00× | |
| 07 | Arunachal Pradesh | ~2K | 0.99× | |
| 08 | Nagaland | ~3K | 0.98× | |
| 09 | Manipur | ~5K | 0.96× | |
| 10 | Meghalaya | ~4K | 0.96× | |
| 11 | Goa | ~4K | 0.93× | |
| 12 | Madhya Pradesh | ~70K | 0.92× | |
| 13 | Uttarakhand | ~20K | 0.92× | |
| 14 | Tripura | ~5K | 0.92× | |
| 15 | Andhra Pradesh | ~50K | 0.91× | |
| 16 | Punjab (region) | ~50K | 0.90× | |
| 17 | Gujarat | ~100K | 0.88× | |
| 18 | Rajasthan | ~80K | 0.86× | |
| 19 | Chhattisgarh | ~20K | 0.86× | |
| 20 | Himachal Pradesh | ~10K | 0.86× | |
| 21 | Haryana | ~40K | 0.84× | |
| 22 | Jharkhand | ~30K | 0.84× | |
| 23 | Uttar Pradesh | ~200K | 0.83× | |
| 24 | Jammu and Kashmir | ~20K | 0.82× | |
| 25 | Assam | ~30K | 0.79× | |
| 26 | Maharashtra | ~200K | 0.77× | |
| 27 | Odisha | ~30K | 0.76× | |
| 28 | Bihar | ~60K | 0.72× | |
| 29 | West Bengal | ~80K | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Digital currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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