Rascasse Audience Intelligence

Digital currency Audience in United States

A data profile of the people who buy, follow and care about Digital currency in United States — modelled from more than twelve digital signal sources. Digital currency has an estimated audience of 6,017,011 people in United States.

#3350among Topic in United States#527in Business & Career

The average Digital currency fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital currency profile in United States.

Audience size
6M
in United States
Gender
28.9%♀
71.1% male
Age
38.5
average years
Country rank
#5700
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital currency fans

28.9% are female, 71.1% are male, average age 38.5.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Digital currency audience in United States
MetricValue
Female28.9%
Male71.1%
Average age38.5
Estimated audience size6,017,011
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Digital currency audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4919%
50+19%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Digital currency audience comes from United States.

Worldwide audience distribution share by country for Digital currency
CountryShare
United States15.3%
India10.2%
Spain4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital currency audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital currency fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.14×
02Louisiana~90K1.14×
03Kentucky~90K1.14×
04Mississippi~60K1.14×
05Oklahoma~80K1.13×
06New York~400K1.10×
07Florida~400K1.09×
08Arkansas~50K1.09×
09Kansas~50K1.09×
10Georgia~200K1.08×
11Alaska~10K1.08×
12Tennessee~100K1.07×
13Indiana~100K1.05×
14Oregon~70K1.04×
15Hawaii~30K1.04×
16South Carolina~90K1.03×
17Montana~20K1.03×
18Washington, District of Columbia~20K1.02×
19Virginia~100K1.01×
20Rhode Island~20K1.01×
21Arizona~100K1.00×
22Missouri~100K1.00×
23West Virginia~30K1.00×
24North Dakota~10K1.00×
25Texas~500K0.99×
26New Mexico~30K0.99×
27New Hampshire~20K0.99×
28North Carolina~200K0.98×
29Nevada~60K0.98×
30Idaho~30K0.98×
31Delaware~20K0.98×
32South Dakota~10K0.98×
33Vermont~10K0.98×
34Iowa~50K0.97×
35Michigan~100K0.95×
36New Jersey~100K0.95×
37Maine~20K0.95×
38Ohio~200K0.94×
39Washington~100K0.94×
40Nebraska~30K0.94×
41California~600K0.93×
42Connecticut~60K0.92×
43Maryland~90K0.91×
44Pennsylvania~200K0.90×
45Massachusetts~100K0.90×
46Colorado~90K0.90×
47Illinois~200K0.89×
48Wisconsin~80K0.89×
49Utah~50K0.88×
50Minnesota~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Digital currency, United States
0.86×1.00×1.14×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Digital currency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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