A data profile of the people who buy, follow and care about TV in India — modelled from more than twelve digital signal sources. TV has an estimated audience of 47,415,476 people in India.
TV has an estimated audience of 47,415,476 people in India. Top brand affinities: Pakistan national cricket team, England cricket team, Embroidery, BSE SENSEX, Bigg Boss.
Top brand affinities include Pakistan national cricket team, England cricket team, Embroidery, with strongest over-indexing on Pakistan national cricket team (1.63× the country average).
The typical TV fan in India shows strong Indulgence tendencies and a notable affinity for Pakistan national cricket team.
The key figures that characterise the TV profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 47,415,476 |
of the worldwide TV audience comes from India.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 1.98× | ||
| 02 | Sewing machine | Home & Garden | 1.86× | ||
| 03 | Real property | Home & Garden | 1.78× | ||
| 04 | Telegram | Internet & Social Media | 1.74× | ||
| 05 | Bigg Boss | Movies & TV | 1.68× | ||
| 06 | Videography | Internet & Social Media | 1.67× | ||
| 07 | OPPO | Technology & Electronics | 1.67× | ||
| 08 | Pakistan national cricket team | Sports | 1.63× | ||
| 09 | England cricket team | Sports | 1.63× | ||
| 10 | Embroidery | Home & Garden | 1.61× | ||
| 11 | OnePlus | Technology & Electronics | 1.60× | ||
| 12 | Vivo (telecommunications) | Technology & Electronics | 1.60× | ||
| 13 | Mahesh Babu | Movies & TV | 1.60× | ||
| 14 | Sewing | Home & Garden | 1.58× | ||
| 15 | BSE SENSEX | Business & Career | 1.55× | ||
| 16 | Star Plus | Movies & TV | 1.55× | ||
| 17 | Alia Bhatt | Movies & TV | 1.55× | ||
| 18 | Priyanka Chopra | Movies & TV | 1.55× | ||
| 19 | Weaving | Fashion & Accessoires | 1.53× | ||
| 20 | Big Bash League | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.11× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Pet Ownership | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Tradition | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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