A data profile of the people who buy, follow and care about TV in Portugal — modelled from more than twelve digital signal sources. TV has an estimated audience of 3,694,666 people in Portugal.
TV fans in Portugal are concentrated in Lisbon District, with strong brand affinity for Romance novels.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Romance novels, First-person shooter games, Musical theatre, with strongest over-indexing on Romance novels (1.61× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 20 regions tracked by Rascasse.
The typical TV fan in Portugal shows strong Community Orientation tendencies and a notable affinity for Romance novels.
The key figures that characterise the TV profile in Portugal.
| Metric | Value |
|---|---|
| Estimated audience size | 3,694,666 |
of the worldwide TV audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
Where the TV audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.31× | |
| 02 | Setúbal District | ~500K | 1.24× | |
| 03 | Porto District | ~1M | 1.22× | |
| 04 | Santarém District | ~200K | 1.22× | |
| 05 | Leiria District | ~200K | 1.21× | |
| 06 | Aveiro District | ~300K | 1.18× | |
| 07 | Faro District | ~300K | 1.16× | |
| 08 | Braga District | ~400K | 1.13× | |
| 09 | Coimbra District | ~200K | 1.13× | |
| 10 | Viseu District | ~100K | 1.04× | |
| 11 | Beja District | ~60K | 0.98× | |
| 12 | Guarda District | ~50K | 0.98× | |
| 13 | Castelo Branco District | ~70K | 0.95× | |
| 14 | Viana do Castelo District | ~90K | 0.92× | |
| 15 | Vila Real District | ~60K | 0.90× | |
| 16 | Évora District | ~60K | 0.89× | |
| 17 | Bragança District | ~40K | 0.88× | |
| 18 | Portalegre District | ~30K | 0.82× | |
| 19 | Madeira | ~90K | 0.81× | |
| 20 | Azores | ~80K | 0.79× |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ITV (TV network) | Movies & TV | 1.66× | ||
| 02 | First-person shooter games | Games | 1.62× | ||
| 03 | Romance novels | Literature | 1.61× | ||
| 04 | NASDAQ-100 | Business & Career | 1.60× | ||
| 05 | Italo disco | Music & Radio | 1.58× | ||
| 06 | Massively multiplayer online games | Games | 1.57× | ||
| 07 | Rituals Cosmetics | Beauty & Wellness | 1.56× | ||
| 08 | Musical theatre | Movies & TV | 1.52× | ||
| 09 | TF1 | Movies & TV | 1.51× | ||
| 10 | Boardwalk Empire | Movies & TV | 1.51× | ||
| 11 | Tefal | Home & Garden | 1.50× | ||
| 12 | Eurovision Song Contest | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Pet Ownership | JOY | 1.23× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Individualism | JOY | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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