A data profile of the people who buy, follow and care about TV in Netherlands — modelled from more than twelve digital signal sources. TV has an estimated audience of 5,320,952 people in Netherlands.
TV has an estimated audience of 5,320,952 people in Netherlands. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Hornbach, Hair products.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.69× the country average).
The typical TV fan in Netherlands shows strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the TV profile in Netherlands.
| Metric | Value |
|---|---|
| Estimated audience size | 5,320,952 |
of the worldwide TV audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.4% |
| India | 7.6% |
| United Kingdom | 4.0% |
The strongest cross-interests of the TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.02× | ||
| 02 | Internet & Social Media | 1.78× | |||
| 03 | Refrigerator | Home & Garden | 1.77× | ||
| 04 | Walking | Sports | 1.76× | ||
| 05 | Cruises | Travel & Leisure | 1.76× | ||
| 06 | Wikipedia | Internet & Social Media | 1.74× | ||
| 07 | Hair products | Beauty & Wellness | 1.72× | ||
| 08 | Charity and causes | Business & Career | 1.71× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 10 | Rabobank | Business & Career | 1.65× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 12 | Black Friday (shopping) | Shopping | 1.61× | ||
| 13 | Autoweek | Cars & Mobility | 1.60× | ||
| 14 | TUI | Travel & Leisure | 1.56× | ||
| 15 | Hornbach | Shopping | 1.54× | ||
| 16 | dumpert.nl | Movies & TV | 1.54× | ||
| 17 | Belgium | Travel & Leisure | 1.52× | ||
| 18 | Snapchat | Internet & Social Media | 1.51× | ||
| 19 | Libelle | Pets & Animals | 1.51× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Creativity | OPEN | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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