A data profile of the people who buy, follow and care about Cruises in Netherlands — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 1,692,849 people in Netherlands.
The average Cruises fan in Netherlands is 45.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include RTL Nieuws, HEMA, Jumbo (supermarket), with strongest over-indexing on RTL Nieuws (2.02× the country average).
Demographically, the Cruises audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cruises fan in Netherlands is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for RTL Nieuws.
The key figures that characterise the Cruises profile in Netherlands.
53.3% are female, 46.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.9 |
| Estimated audience size | 1,692,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Cruises audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~500K | 1.35× | |
| 02 | North Brabant | ~300K | 1.13× | |
| 03 | Flevoland | ~50K | 1.12× | |
| 04 | North Holland | ~300K | 1.09× | |
| 05 | Limburg | ~100K | 1.09× | |
| 06 | Gelderland | ~200K | 1.07× | |
| 07 | Overijssel | ~100K | 0.98× | |
| 08 | Friesland | ~60K | 0.91× | |
| 09 | Zeeland | ~30K | 0.91× | |
| 10 | Drenthe | ~50K | 0.88× | |
| 11 | Utrecht | ~100K | 0.82× | |
| 12 | Groningen | ~40K | 0.74× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beaches | Travel & Leisure | 2.41× | ||
| 02 | HEMA | Shopping | 2.32× | ||
| 03 | Dogs | Pets & Animals | 2.22× | ||
| 04 | transavia | Travel & Leisure | 2.08× | ||
| 05 | RTL Nieuws | Movies & TV | 2.02× | ||
| 06 | Jumbo (supermarket) | Shopping | 2.02× | ||
| 07 | postcode loterij | Games | 2.01× | ||
| 08 | Hotels | Travel & Leisure | 1.96× | ||
| 09 | Magazines | Literature | 1.93× | ||
| 10 | IKEA | Home & Garden | 1.90× | ||
| 11 | Internet & Social Media | 1.86× | |||
| 12 | The Hague | Travel & Leisure | 1.85× | ||
| 13 | Voetbalprimeur | Sports | 1.84× | ||
| 14 | Shoes | Fashion & Accessoires | 1.79× | ||
| 15 | Kwantum | Home & Garden | 1.74× | ||
| 16 | Politics and social issues | Politics & Society | 1.73× | ||
| 17 | Rabobank | Business & Career | 1.72× | ||
| 18 | Dutch language | Politics & Society | 1.70× | ||
| 19 | YouTube | Movies & TV | 1.60× | ||
| 20 | Jutta Leerdam | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.68× | |
| Urban Lifestyle | OPEN | 1.50× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Individualism | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 0.71× |
Cruises has an estimated audience of 1,692,849 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.3% of Cruises fans are female, 46.7% are male, with an average age of 45.9 years.
Cruises fans show strongest brand affinity for RTL Nieuws (2.02×), HEMA (2.32×), and Jumbo (supermarket) (2.02×) over the country average.
Cruises fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on HEMA (2.32×), Jumbo (supermarket) (2.02×), IKEA (1.9×), and YouTube (1.6×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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