A data profile of the people who buy, follow and care about Cruises in Italy — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 8,367,486 people in Italy.
The average Cruises fan in Italy is 44.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Airbnb, Air travel, Summer vacation, with strongest over-indexing on Airbnb (1.81× the country average).
Demographically, the Cruises audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cruises fan in Italy is balanced, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
The key figures that characterise the Cruises profile in Italy.
52.9% are female, 47.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 44.5 |
| Estimated audience size | 8,367,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Cruises audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.48× | |
| 02 | Lombardy | ~2M | 1.21× | |
| 03 | Sicilia | ~900K | 1.18× | |
| 04 | Campania | ~1M | 1.15× | |
| 05 | Tuscany | ~600K | 1.15× | |
| 06 | Liguria | ~300K | 1.14× | |
| 07 | Emilia-Romagna | ~700K | 1.05× | |
| 08 | Puglia | ~600K | 1.05× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.04× | |
| 10 | Veneto | ~700K | 1.03× | |
| 11 | Sardinia | ~200K | 1.03× | |
| 12 | Piedmont | ~600K | 1.02× | |
| 13 | Trentino-Alto Adige/Südtirol | ~200K | 0.95× | |
| 14 | Abruzzo | ~200K | 0.94× | |
| 15 | Calabria | ~200K | 0.93× | |
| 16 | Molise | ~40K | 0.93× | |
| 17 | Aosta Valley | ~20K | 0.93× | |
| 18 | Marche | ~200K | 0.91× | |
| 19 | Umbria | ~100K | 0.91× | |
| 20 | Basilicata | ~70K | 0.89× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer vacation | Travel & Leisure | 2.33× | ||
| 02 | Air travel | Travel & Leisure | 2.12× | ||
| 03 | Travel Adventures | Travel & Leisure | 2.12× | ||
| 04 | Tour operator | Travel & Leisure | 2.04× | ||
| 05 | Ecotourism | Business & Career | 2.02× | ||
| 06 | Travel website | Travel & Leisure | 2.00× | ||
| 07 | Car rentals | Cars & Mobility | 1.95× | ||
| 08 | Lakes | Travel & Leisure | 1.85× | ||
| 09 | Outdoor enthusiast | Sports | 1.83× | ||
| 10 | Airbnb | Travel & Leisure | 1.81× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.76× | ||
| 12 | EasyJet | Travel & Leisure | 1.72× | ||
| 13 | Adventure travel | Travel & Leisure | 1.71× | ||
| 14 | Swimming pool | Sports | 1.69× | ||
| 15 | Ryanair | Travel & Leisure | 1.68× | ||
| 16 | Lodging | Travel & Leisure | 1.67× | ||
| 17 | Vacations | Travel & Leisure | 1.54× | ||
| 18 | Beaches | Travel & Leisure | 1.53× | ||
| 19 | Resort | Travel & Leisure | 1.53× | ||
| 20 | Trenitalia | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.68× | |
| Luxury Orientation | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Individualism | JOY | 0.85× |
Cruises has an estimated audience of 8,367,486 people in Italy, concentrated in Lombardy and Lazio.
52.9% of Cruises fans are female, 47.1% are male, with an average age of 44.5 years.
Cruises fans show strongest brand affinity for Airbnb (1.81×), Air travel (2.12×), and Summer vacation (2.33×) over the country average.
Cruises fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on Air travel (2.12×), Summer vacation (2.33×), Beaches (1.53×), and Ryanair (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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