A data profile of the people who buy, follow and care about Tour operator in Italy — modelled from more than twelve digital signal sources. Tour operator has an estimated audience of 6,948,212 people in Italy.
The average Tour operator fan in Italy is 48.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.51× the country average).
Demographically, the Tour operator audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Travelling, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tour operator fan in Italy is more female, around 48.2 years old, with strong Travelling tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Tour operator profile in Italy.
56.4% are female, 43.6% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 48.2 |
| Estimated audience size | 6,948,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Tour operator audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 22.7% |
| United States | 7.8% |
| United Kingdom | 6.7% |
Where the Tour operator audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~700K | 1.32× | |
| 02 | Veneto | ~700K | 1.31× | |
| 03 | Lombardy | ~1.5M | 1.30× | |
| 04 | Campania | ~1M | 1.25× | |
| 05 | Lazio | ~1M | 1.21× | |
| 06 | Tuscany | ~500K | 1.16× | |
| 07 | Puglia | ~500K | 1.15× | |
| 08 | Sicilia | ~700K | 1.13× | |
| 09 | Emilia-Romagna | ~600K | 1.01× | |
| 10 | Marche | ~200K | 0.98× | |
| 11 | Umbria | ~100K | 0.94× | |
| 12 | Aosta Valley | ~20K | 0.94× | |
| 13 | Liguria | ~200K | 0.92× | |
| 14 | Sardinia | ~200K | 0.91× | |
| 15 | Basilicata | ~60K | 0.90× | |
| 16 | Abruzzo | ~100K | 0.88× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.88× | |
| 18 | Friuli-Venezia Giulia | ~100K | 0.88× | |
| 19 | Molise | ~30K | 0.87× | |
| 20 | Calabria | ~200K | 0.83× |
The strongest cross-interests of the Tour operator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 5.38× | ||
| 02 | Road trip | Travel & Leisure | 5.07× | ||
| 03 | Hiking boot | Fashion & Accessoires | 4.80× | ||
| 04 | Wikipedia | Internet & Social Media | 3.51× | ||
| 05 | Travel agency | Travel & Leisure | 3.40× | ||
| 06 | Champagne | Food & Beverages | 2.35× | ||
| 07 | Mediaset | Technology & Electronics | 2.12× | ||
| 08 | Cruises | Travel & Leisure | 2.04× | ||
| 09 | Musical theatre | Movies & TV | 2.01× | ||
| 10 | Genetics | Kids & Family | 1.88× | ||
| 11 | Wine tasting | Food & Beverages | 1.81× | ||
| 12 | Internet & Social Media | 1.80× | |||
| 13 | Coop | Food & Beverages | 1.70× | ||
| 14 | Volunteering | Politics & Society | 1.69× | ||
| 15 | Airbnb | Travel & Leisure | 1.66× | ||
| 16 | Personal finance | Business & Career | 1.64× | ||
| 17 | IKEA | Home & Garden | 1.52× | ||
| 18 | Singer-songwriter | Music & Radio | 1.52× | ||
| 19 | Organic food | Food & Beverages | 1.51× | ||
| 20 | UniCredit | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.00× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× |
Tour operator has an estimated audience of 6,948,212 people in Italy, concentrated in Lombardy and Lazio.
56.4% of Tour operator fans are female, 43.6% are male, with an average age of 48.2 years.
Tour operator fans show strongest brand affinity for Wikipedia (3.51×), WhatsApp (1.8×), and Personal finance (1.64×) over the country average.
Tour operator fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tour operator itself, the audience over-indexes on WhatsApp (1.8×), Personal finance (1.64×), Hiking boot (4.8×), and Travel agency (3.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tour operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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