Tour operator Audience in Germany
Tour operator has an estimated audience of 1,095,118 people in Germany. 58.7% are female, 41.3% are male, average age 37.4. Top brand affinities: Enzkreis, Goes, Natural rubber, Progressive rock, Artistic inspiration.
Top brand affinities include Enzkreis, Goes, Natural rubber, with strongest over-indexing on Enzkreis (48.52× the country average). Demographically, the Tour operator audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Travelling, Sustainability.
Category: Travel & Leisure · Type: Topic
Demographics of Tour operator fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 37.4 |
| Estimated audience size | 1,095,118 |
Audience persona
The typical Tour operator fan in Germany is more female, around 37.4 years old, with strong Travelling tendencies and a notable affinity for Enzkreis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 48.52× | Travel & Leisure |
| Goes | 2.54× | Travel & Leisure |
| Natural rubber | 5.98× | Cars & Mobility |
| Progressive rock | 3.93× | Music & Radio |
| Artistic inspiration | 2.84× | Arts & Culture |
| Nurse education | 5.49× | Kids & Family |
| Scots Guards | 93.03× | Politics & Society |
| Metamorphoses | 4.83× | Literature |
| Gil Ofarim | 1.7× | Music & Radio |
| Solo climbing | 5.02× | Sports |
| Stradivarius | 1.96× | Shopping |
| Collectable | 1.61× | Kids & Family |
| Product design | 1.6× | Business & Career |
| Urban horticulture | 1.52× | Home & Garden |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| HODINKEE | 7.91× | Fashion & Accessoires |
| Caprivi Strip | 6.95× | |
| Headhunters (film) | 3.01× | Movies & TV |
| Hypertext | 1.84× | Technology & Electronics |
| KLIX (AM) | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.62 |
| Sustainability | BALANCE | 2.09 |
| Sports Activity | POWER | 2.09 |
| Luxury Orientation | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.79 |
| Pet Ownership | JOY | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.7% |
| United States | 7.8% |
| United Kingdom | 6.7% |
See Tour operator audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tour operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.