Rascasse Audience Intelligence

Tour operator Audience in Germany

A data profile of the people who buy, follow and care about Tour operator in Germany — modelled from more than twelve digital signal sources. Tour operator has an estimated audience of 1,095,118 people in Germany.

#2960among Topic in Germany#487in Travel & Leisure

The average Tour operator fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State school, Cervical vertebrae, Ryanair, with strongest over-indexing on State school (32.75× the country average).

Demographically, the Tour operator audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tour operator fan in Germany is more female, around 37.4 years old, with strong Travelling tendencies and a notable affinity for State school.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tour operator profile in Germany.

Audience size
1.1M
in Germany
Gender
58.7%♀
41.3% male
Age
37.4
average years
Country rank
#6014
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tour operator fans

58.7% are female, 41.3% are male, average age 37.4.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Tour operator audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age37.4
Estimated audience size1,095,118
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Tour operator audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Tour operator audience comes from Germany.

Worldwide audience distribution share by country for Tour operator
CountryShare
Italy22.7%
United States7.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tour operator audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tour operator fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.35×
02Sachsen~70K1.29×
03Sachsen-Anhalt~40K1.27×
04Brandenburg~40K1.07×
05Nordrhein-Westfalen~200K1.00×
06Mecklenburg-Vorpommern~20K1.00×
07Schleswig-Holstein~40K0.99×
08Rheinland-Pfalz~50K0.97×
09Saarland~10K0.97×
10Bremen~9K0.96×
11Bayern~200K0.95×
12Niedersachsen~100K0.93×
13Hessen~80K0.91×
14Baden-Württemberg~100K0.86×
15Berlin~40K0.82×
16Hamburg~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Tour operator, Germany
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tour operator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tour operator audience
#·InterestCategoryAffinity×
01Cervical vertebraeHealth43.85×
02State schoolKids & Family32.75×
03Jack NicholsonMovies & TV13.41×
04John WayneMovies & TV12.76×
05Harrison FordMovies & TV11.59×
06Isabel MarantFashion & Accessoires9.99×
07Travel agencyTravel & Leisure9.17×
08Wizz AirTravel & Leisure8.88×
09Love & SexKids & Family8.77×
10Real (hypermarket)Shopping8.68×
11MaldivesTravel & Leisure8.30×
12Robert De NiroMovies & TV8.00×
13SkyscannerTravel & Leisure6.14×
14Cultural heritagePolitics & Society5.93×
15RyanairTravel & Leisure4.55×
16ZaraShopping3.98×
17Ski resortTravel & Leisure3.68×
18LivemusicMusic & Radio3.19×
19NatureHome & Garden2.60×
20VacationsTravel & Leisure2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tour operator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tour operator audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.85×
Quality AwarenessPREMIUM2.35×
Risk AppetiteTHRILL1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tour operator audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
CreativityOPEN0.95×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tour operator have in Germany?

Tour operator has an estimated audience of 1,095,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tour operator fans?

58.7% of Tour operator fans are female, 41.3% are male, with an average age of 37.4 years.

03

Which brands do Tour operator fans like most?

Tour operator fans show strongest brand affinity for State school (32.75×), Cervical vertebrae (43.85×), and Ryanair (4.55×) over the country average.

04

Where do Tour operator fans live in Germany?

Tour operator fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tour operator fans also like?

Beyond Tour operator itself, the audience over-indexes on Cervical vertebrae (43.85×), Ryanair (4.55×), Love & Sex (8.77×), and Jack Nicholson (13.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Tour operator audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tour operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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