Rascasse Audience Intelligence

Travel agency Audience in Germany

A data profile of the people who buy, follow and care about Travel agency in Germany — modelled from more than twelve digital signal sources. Travel agency has an estimated audience of 2,002,045 people in Germany.

#1936among Topic in Germany#268in Travel & Leisure

The average Travel agency fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Airbnb, Summer vacation, Skyscanner, with strongest over-indexing on Airbnb (4.3× the country average).

Demographically, the Travel agency audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Travel agency fan in Germany is more female, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Airbnb.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel agency profile in Germany.

Audience size
2M
in Germany
Gender
55.3%♀
44.7% male
Age
39.7
average years
Country rank
#3353
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel agency fans

55.3% are female, 44.7% are male, average age 39.7.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Travel agency audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age39.7
Estimated audience size2,002,045
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Travel agency audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4926%
50+18%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Travel agency audience comes from Germany.

Worldwide audience distribution share by country for Travel agency
CountryShare
United States12.5%
United Kingdom7.2%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel agency audience in Germany is strongest.

Fig. 05

Top regions by affinity

Travel agency fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.23×
02Baden-Württemberg~300K1.16×
03Hamburg~50K1.15×
04Bayern~400K1.14×
05Rheinland-Pfalz~100K1.14×
06Nordrhein-Westfalen~500K1.12×
07Niedersachsen~200K1.05×
08Bremen~20K1.04×
09Berlin~90K1.00×
10Sachsen~90K0.95×
11Schleswig-Holstein~70K0.95×
12Thüringen~50K0.90×
13Brandenburg~60K0.89×
14Saarland~20K0.89×
15Sachsen-Anhalt~40K0.78×
16Mecklenburg-Vorpommern~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Travel agency, Germany
0.75×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel agency audience
#·InterestCategoryAffinity×
01Tour operatorTravel & Leisure9.17×
02Package tourTravel & Leisure9.06×
03OpodoTravel & Leisure6.55×
04Summer vacationTravel & Leisure6.08×
05SkyscannerTravel & Leisure5.88×
06Travel websiteTravel & Leisure5.59×
07ExpediaTravel & Leisure5.56×
08EcotourismBusiness & Career4.71×
09Backpacking (travel)Travel & Leisure4.68×
10TrivagoTravel & Leisure4.53×
11AirbnbTravel & Leisure4.30×
12TripAdvisorTravel & Leisure4.25×
13EventimTravel & Leisure3.85×
14Dog harnessPets & Animals3.63×
15Travel AdventuresTravel & Leisure3.43×
16Landscape photographyTechnology & Electronics3.24×
17Home constructionHome & Garden3.23×
18Booking.comTravel & Leisure3.17×
19Fitness and wellnessSports2.04×
20Online shoppingShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel agency audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.15×
IndividualismJOY2.57×
Luxury OrientationPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel agency audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.06×
Social Media UsageJOY1.07×
Need for SecurityCONSERVATISM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel agency have in Germany?

Travel agency has an estimated audience of 2,002,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Travel agency fans?

55.3% of Travel agency fans are female, 44.7% are male, with an average age of 39.7 years.

03

Which brands do Travel agency fans like most?

Travel agency fans show strongest brand affinity for Airbnb (4.3×), Summer vacation (6.08×), and Skyscanner (5.88×) over the country average.

04

Where do Travel agency fans live in Germany?

Travel agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Travel agency fans also like?

Beyond Travel agency itself, the audience over-indexes on Summer vacation (6.08×), Skyscanner (5.88×), Travel website (5.59×), and Eventim (3.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Travel agency audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Travel agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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