Ecotourism Audience in Germany
Ecotourism has an estimated audience of 4,824,046 people in Germany. 55.5% are female, 44.5% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Sustainable energy, Renewable energy, Airbnb, Environmental engineering, IKEA.
The average Ecotourism fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Sustainable energy, Renewable energy, Airbnb, with strongest over-indexing on Sustainable energy (3.61× the country average). Demographically, the Ecotourism audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Ecotourism fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.7 |
| Estimated audience size | 4,824,046 |
Audience persona
The typical Ecotourism fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,151,650 | 1.49× |
| Nordrhein-Westfalen | 713,658 | 0.68× |
| Hessen | 514,841 | 1.4× |
| Baden-Württemberg | 482,957 | 0.73× |
| Berlin | 312,960 | 1.45× |
| Niedersachsen | 235,979 | 0.5× |
| Rheinland-Pfalz | 156,369 | 0.65× |
| Sachsen | 132,061 | 0.56× |
| Schleswig-Holstein | 118,169 | 0.68× |
| Brandenburg | 106,931 | 0.71× |
| Sachsen-Anhalt | 105,757 | 0.85× |
| Thüringen | 103,944 | 0.85× |
| Saarland | 96,668 | 1.63× |
| Mecklenburg-Vorpommern | 88,786 | 0.96× |
| Bremen | 86,615 | 2.1× |
| Hamburg | 82,944 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 3.61× | Home & Garden |
| Renewable energy | 3.04× | Business & Career |
| Airbnb | 2.16× | Travel & Leisure |
| Environmental engineering | 13.66× | Business & Career |
| IKEA | 1.71× | Home & Garden |
| Lidl Reisen | 7.08× | Travel & Leisure |
| Woolworths | 2.9× | Shopping |
| Hermès | 2× | Fashion & Accessoires |
| Car rentals | 2.43× | Cars & Mobility |
| Lakes | 2.27× | Travel & Leisure |
| Houseplant | 2.87× | Home & Garden |
| Travel Adventures | 2.28× | Travel & Leisure |
| Vegetarian cuisine | 2.14× | Food & Beverages |
| H&M | 1.61× | Shopping |
| Ryanair | 1.83× | Travel & Leisure |
| Living room | 2.1× | Home & Garden |
| Immobilien | 2.53× | Business & Career |
| Danish design | 2.71× | Home & Garden |
| Self-love | 1.98× | Health |
| Cruises | 2.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.13 |
| Travelling | THRILL | 2.02 |
| Indulgence | JOY | 1.71 |
| Sports Activity | POWER | 1.71 |
| Design Affinity | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 8.9% |
| Italy | 5.5% |
See Ecotourism audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Ecotourism have in Germany?
Ecotourism has an estimated audience of 4,824,046 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ecotourism fans?
55.5% of Ecotourism fans are female, 44.5% are male, with an average age of 39.7 years.
Which brands do Ecotourism fans like most?
Ecotourism fans show strongest brand affinity for Sustainable energy (3.61×), Renewable energy (3.04×), and Airbnb (2.16×) over the country average.
Where do Ecotourism fans live in Germany?
Ecotourism fans in Germany are most concentrated in Bayern (reach 1,151,650), Nordrhein-Westfalen (reach 713,658), and Hessen (reach 514,841). These three regions account for the largest share of the active audience.
What other brands do Ecotourism fans also like?
Beyond Ecotourism itself, the audience over-indexes on Renewable energy (3.04×), Airbnb (2.16×), Environmental engineering (13.66×), and IKEA (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.