A data profile of the people who buy, follow and care about Ecotourism in Spain — modelled from more than twelve digital signal sources. Ecotourism has an estimated audience of 4,123,665 people in Spain.
The average Ecotourism fan in Spain is 44.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Vacations, Car rentals, Vueling, with strongest over-indexing on Vacations (1.65× the country average).
Demographically, the Ecotourism audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ecotourism fan in Spain is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Vacations.
The key figures that characterise the Ecotourism profile in Spain.
55.7% are female, 44.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.0 |
| Estimated audience size | 4,123,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Ecotourism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 8.9% |
| Italy | 5.5% |
Where the Ecotourism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.28× | |
| 02 | Cantabria | ~60K | 1.08× | |
| 03 | Navarre | ~60K | 1.07× | |
| 04 | Extremadura | ~90K | 1.04× | |
| 05 | Principality of Asturias | ~100K | 1.00× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Aragon | ~100K | 0.98× | |
| 08 | Balearic Islands | ~100K | 0.97× | |
| 09 | Canary Islands | ~200K | 0.96× | |
| 10 | Castilla-La Mancha | ~200K | 0.96× | |
| 11 | Castile and León | ~200K | 0.95× | |
| 12 | Catalonia | ~700K | 0.94× | |
| 13 | Galicia | ~200K | 0.93× | |
| 14 | Basque Autonomous Country | ~100K | 0.93× | |
| 15 | Comunidad Valenciana | ~400K | 0.88× | |
| 16 | Andalusia | ~700K | 0.83× | |
| 17 | Community of Madrid | ~600K | 0.83× |
The strongest cross-interests of the Ecotourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car rentals | Cars & Mobility | 2.42× | ||
| 02 | Lakes | Travel & Leisure | 2.42× | ||
| 03 | Cruises | Travel & Leisure | 2.08× | ||
| 04 | El Mueble | Home & Garden | 1.92× | ||
| 05 | Vueling | Travel & Leisure | 1.87× | ||
| 06 | Cortefiel | Fashion & Accessoires | 1.87× | ||
| 07 | Air travel | Travel & Leisure | 1.85× | ||
| 08 | Adventure travel | Travel & Leisure | 1.85× | ||
| 09 | Organic food | Food & Beverages | 1.74× | ||
| 10 | Oysho | Fashion & Accessoires | 1.68× | ||
| 11 | Vacations | Travel & Leisure | 1.65× | ||
| 12 | Airbnb | Travel & Leisure | 1.64× | ||
| 13 | SKLUM | Home & Garden | 1.63× | ||
| 14 | Stradivarius | Shopping | 1.62× | ||
| 15 | Semana | News | 1.57× | ||
| 16 | La Caixa | Business & Career | 1.56× | ||
| 17 | El País (Uruguay) | News | 1.56× | ||
| 18 | Aldi | Shopping | 1.53× | ||
| 19 | Julio Iglesias | Music & Radio | 1.52× | ||
| 20 | H&M | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.49× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Career Orientation | POWER | 0.91× |
Ecotourism has an estimated audience of 4,123,665 people in Spain, concentrated in Catalonia and Andalusia.
55.7% of Ecotourism fans are female, 44.3% are male, with an average age of 44.0 years.
Ecotourism fans show strongest brand affinity for Vacations (1.65×), Car rentals (2.42×), and Vueling (1.87×) over the country average.
Ecotourism fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ecotourism itself, the audience over-indexes on Car rentals (2.42×), Vueling (1.87×), Air travel (1.85×), and Lakes (2.42×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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