A data profile of the people who buy, follow and care about Ecotourism in United Kingdom — modelled from more than twelve digital signal sources. Ecotourism has an estimated audience of 3,012,813 people in United Kingdom.
The average Ecotourism fan in United Kingdom is 44.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Travel Adventures, Ryanair, EasyJet, with strongest over-indexing on Travel Adventures (3.66× the country average).
Demographically, the Ecotourism audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ecotourism fan in United Kingdom is balanced, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.
The key figures that characterise the Ecotourism profile in United Kingdom.
51.8% are female, 48.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 44.2 |
| Estimated audience size | 3,012,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Ecotourism audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 8.9% |
| Italy | 5.5% |
Where the Ecotourism audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~500K | 1.24× | |
| 02 | South West | ~300K | 1.24× | |
| 03 | Greater London | ~400K | 1.12× | |
| 04 | North West | ~400K | 1.12× | |
| 05 | Northern Ireland | ~100K | 1.05× | |
| 06 | East of England | ~300K | 1.01× | |
| 07 | Wales | ~200K | 1.01× | |
| 08 | England | ~2.5M | 0.98× | |
| 09 | East Midlands | ~200K | 0.95× | |
| 10 | Scotland | ~300K | 0.93× | |
| 11 | North East | ~100K | 0.89× | |
| 12 | West Midlands | ~100K | 0.82× | |
| 13 | Yorkshire and the Humber | ~200K | 0.77× |
The strongest cross-interests of the Ecotourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air France | Travel & Leisure | 5.52× | ||
| 02 | For sale by owner | Home & Garden | 4.22× | ||
| 03 | Travel Adventures | Travel & Leisure | 3.66× | ||
| 04 | Car rentals | Cars & Mobility | 3.33× | ||
| 05 | Shelter Dogs | Pets & Animals | 3.26× | ||
| 06 | Lakes | Travel & Leisure | 3.14× | ||
| 07 | Ryanair | Travel & Leisure | 2.51× | ||
| 08 | Adventure travel | Travel & Leisure | 2.36× | ||
| 09 | EasyJet | Travel & Leisure | 2.32× | ||
| 10 | Self care | Health | 2.32× | ||
| 11 | Staycation | Home & Garden | 2.14× | ||
| 12 | Cruises | Travel & Leisure | 2.10× | ||
| 13 | Airbnb | Travel & Leisure | 2.03× | ||
| 14 | British Airways | Travel & Leisure | 1.96× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.95× | ||
| 16 | Harrods | Shopping | 1.91× | ||
| 17 | Vacations | Travel & Leisure | 1.81× | ||
| 18 | Health & wellness | Health | 1.67× | ||
| 19 | American Student Dental Association | Business & Career | 1.60× | ||
| 20 | London | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.92× | |
| Sustainability | BALANCE | 1.98× | |
| Design Affinity | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.01× | |
| Extroversion | THRILL | 1.02× | |
| Social Media Usage | JOY | 1.10× |
Ecotourism has an estimated audience of 3,012,813 people in United Kingdom, concentrated in England and South East.
51.8% of Ecotourism fans are female, 48.2% are male, with an average age of 44.2 years.
Ecotourism fans show strongest brand affinity for Travel Adventures (3.66×), Ryanair (2.51×), and EasyJet (2.32×) over the country average.
Ecotourism fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Greater London (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ecotourism itself, the audience over-indexes on Ryanair (2.51×), EasyJet (2.32×), London (1.59×), and Car rentals (3.33×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.