A data profile of the people who buy, follow and care about Lakes in United Kingdom — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 7,238,494 people in United Kingdom.
The average Lakes fan in United Kingdom is 45.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Wikipedia, Mobile home, Hobby, with strongest over-indexing on Wikipedia (2.58× the country average).
Demographically, the Lakes audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lakes fan in United Kingdom is balanced, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Lakes profile in United Kingdom.
50.8% are female, 49.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 45.0 |
| Estimated audience size | 7,238,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Lakes audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
Where the Lakes audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2.5M | 3.40× | |
| 02 | England | ~5.5M | 1.41× | |
| 03 | Wales | ~600K | 1.36× | |
| 04 | South East | ~800K | 0.82× | |
| 05 | West Midlands | ~300K | 0.81× | |
| 06 | Northern Ireland | ~200K | 0.70× | |
| 07 | Yorkshire and the Humber | ~400K | 0.69× | |
| 08 | South West | ~400K | 0.68× | |
| 09 | North East | ~200K | 0.64× | |
| 10 | Scotland | ~400K | 0.58× | |
| 11 | East Midlands | ~300K | 0.57× | |
| 12 | East of England | ~400K | 0.53× |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National park | Travel & Leisure | 3.24× | ||
| 02 | Ecotourism | Business & Career | 3.14× | ||
| 03 | Motorhome | Cars & Mobility | 2.94× | ||
| 04 | Mobile home | Cars & Mobility | 2.87× | ||
| 05 | Wikipedia | Internet & Social Media | 2.58× | ||
| 06 | Hot tub | Home & Garden | 2.51× | ||
| 07 | Summer vacation | Travel & Leisure | 2.49× | ||
| 08 | Refrigerator | Home & Garden | 2.48× | ||
| 09 | Risk management | Business & Career | 2.33× | ||
| 10 | Car rentals | Cars & Mobility | 2.08× | ||
| 11 | Esso | Cars & Mobility | 1.98× | ||
| 12 | Cruises | Travel & Leisure | 1.90× | ||
| 13 | Volunteering | Politics & Society | 1.86× | ||
| 14 | Hobby | Home & Garden | 1.85× | ||
| 15 | Distilled beverage | Food & Beverages | 1.79× | ||
| 16 | Internet & Social Media | 1.76× | |||
| 17 | TripAdvisor | Travel & Leisure | 1.74× | ||
| 18 | Kitchen | Home & Garden | 1.60× | ||
| 19 | Politics | Politics & Society | 1.54× | ||
| 20 | William Hill (bookmaker) | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Sustainability | BALANCE | 1.46× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.89× | |
| Mindfulness | BALANCE | 0.91× |
Lakes has an estimated audience of 7,238,494 people in United Kingdom, concentrated in England and North West.
50.8% of Lakes fans are female, 49.2% are male, with an average age of 45.0 years.
Lakes fans show strongest brand affinity for Wikipedia (2.58×), Mobile home (2.87×), and Hobby (1.85×) over the country average.
Lakes fans in United Kingdom are most concentrated in England (reach ~5.5M), North West (reach ~2.5M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Lakes itself, the audience over-indexes on Mobile home (2.87×), Hobby (1.85×), Refrigerator (2.48×), and Kitchen (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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