A data profile of the people who buy, follow and care about Motorhome in United Kingdom — modelled from more than twelve digital signal sources. Motorhome has an estimated audience of 4,889,556 people in United Kingdom.
The average Motorhome fan in United Kingdom is 47.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Mobile home, RVs, Toolstation, with strongest over-indexing on Mobile home (6.94× the country average).
Demographically, the Motorhome audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorhome fan in United Kingdom is balanced, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for Mobile home.
The key figures that characterise the Motorhome profile in United Kingdom.
45.7% are female, 54.3% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 47.4 |
| Estimated audience size | 4,889,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Motorhome audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.8% |
| Japan | 10.9% |
| United Kingdom | 9.2% |
Where the Motorhome audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.41× | |
| 02 | England | ~3.5M | 1.31× | |
| 03 | West Midlands | ~300K | 1.28× | |
| 04 | North East | ~200K | 1.12× | |
| 05 | Wales | ~300K | 1.09× | |
| 06 | East of England | ~500K | 1.02× | |
| 07 | Scotland | ~400K | 0.94× | |
| 08 | East Midlands | ~300K | 0.94× | |
| 09 | South West | ~400K | 0.93× | |
| 10 | South East | ~500K | 0.73× | |
| 11 | Northern Ireland | ~100K | 0.71× | |
| 12 | North West | ~300K | 0.60× |
The strongest cross-interests of the Motorhome audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camping and Caravanning Club | Travel & Leisure | 8.25× | ||
| 02 | Awning | Home & Garden | 7.89× | ||
| 03 | Mobile home | Cars & Mobility | 6.94× | ||
| 04 | Commercial vehicle | Cars & Mobility | 6.28× | ||
| 05 | RVs | Cars & Mobility | 6.03× | ||
| 06 | RV park | Cars & Mobility | 6.00× | ||
| 07 | Watercraft | Home & Garden | 5.96× | ||
| 08 | Van | Cars & Mobility | 4.88× | ||
| 09 | Toolstation | Home & Garden | 4.05× | ||
| 10 | Boats | Cars & Mobility | 3.54× | ||
| 11 | Refrigerator | Home & Garden | 3.49× | ||
| 12 | Screwfix | Home & Garden | 3.24× | ||
| 13 | National Lottery (United Kingdom) | Games | 3.19× | ||
| 14 | National Lottery | Games | 3.10× | ||
| 15 | Daily Mirror | News | 2.56× | ||
| 16 | Transport | Cars & Mobility | 2.55× | ||
| 17 | Holiday | Travel & Leisure | 2.45× | ||
| 18 | Daily Express | News | 2.43× | ||
| 19 | Leisure | Travel & Leisure | 2.23× | ||
| 20 | Garden | Home & Garden | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.84× | |
| Spirituality | BALANCE | 1.45× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Mindfulness | BALANCE | 0.76× | |
| Design Affinity | PREMIUM | 0.94× |
Motorhome has an estimated audience of 4,889,556 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
45.7% of Motorhome fans are female, 54.3% are male, with an average age of 47.4 years.
Motorhome fans show strongest brand affinity for Mobile home (6.94×), RVs (6.03×), and Toolstation (4.05×) over the country average.
Motorhome fans in United Kingdom are most concentrated in England (reach ~3.5M), Yorkshire and the Humber (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Motorhome itself, the audience over-indexes on RVs (6.03×), Toolstation (4.05×), Commercial vehicle (6.28×), and Screwfix (3.24×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motorhome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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