A data profile of the people who buy, follow and care about Commercial vehicle in United Kingdom — modelled from more than twelve digital signal sources. Commercial vehicle has an estimated audience of 4,653,980 people in United Kingdom.
The average Commercial vehicle fan in United Kingdom is 46.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Esso, Semi-trailer truck, Motorhome, with strongest over-indexing on Esso (6.18× the country average).
Demographically, the Commercial vehicle audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Commercial vehicle fan in United Kingdom is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Esso.
The key figures that characterise the Commercial vehicle profile in United Kingdom.
28.5% are female, 71.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 46.1 |
| Estimated audience size | 4,653,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Commercial vehicle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.7% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
Where the Commercial vehicle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.35× | |
| 02 | Yorkshire and the Humber | ~500K | 1.33× | |
| 03 | Scotland | ~500K | 1.26× | |
| 04 | East Midlands | ~300K | 1.05× | |
| 05 | North East | ~200K | 0.98× | |
| 06 | Wales | ~300K | 0.97× | |
| 07 | England | ~3.5M | 0.96× | |
| 08 | South East | ~600K | 0.92× | |
| 09 | South West | ~400K | 0.92× | |
| 10 | Northern Ireland | ~100K | 0.91× | |
| 11 | East of England | ~400K | 0.88× | |
| 12 | North West | ~400K | 0.77× |
The strongest cross-interests of the Commercial vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DAF Trucks | Cars & Mobility | 19.75× | ||
| 02 | Renault Trucks | Cars & Mobility | 17.54× | ||
| 03 | Semi-trailer truck | Cars & Mobility | 14.32× | ||
| 04 | Fleet management | Cars & Mobility | 14.10× | ||
| 05 | John Deere | Cars & Mobility | 10.29× | ||
| 06 | Motorhome | Cars & Mobility | 6.28× | ||
| 07 | Esso | Cars & Mobility | 6.18× | ||
| 08 | Mobile home | Cars & Mobility | 5.14× | ||
| 09 | Risk management | Business & Career | 5.10× | ||
| 10 | Betfair | Games | 4.49× | ||
| 11 | Forestry | Home & Garden | 4.37× | ||
| 12 | Used Cars | Cars & Mobility | 4.17× | ||
| 13 | Wikipedia | Internet & Social Media | 3.81× | ||
| 14 | Solar energy | Home & Garden | 3.55× | ||
| 15 | Refrigerator | Home & Garden | 3.54× | ||
| 16 | William Hill (bookmaker) | Games | 2.81× | ||
| 17 | Internet & Social Media | 2.80× | |||
| 18 | SUVs | Cars & Mobility | 2.57× | ||
| 19 | Autotrader | Cars & Mobility | 2.33× | ||
| 20 | Hobby | Home & Garden | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Need for Security | CONSERVATISM | 1.80× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.72× |
Commercial vehicle has an estimated audience of 4,653,980 people in United Kingdom, concentrated in England and South East.
28.5% of Commercial vehicle fans are female, 71.5% are male, with an average age of 46.1 years.
Commercial vehicle fans show strongest brand affinity for Esso (6.18×), Semi-trailer truck (14.32×), and Motorhome (6.28×) over the country average.
Commercial vehicle fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Commercial vehicle itself, the audience over-indexes on Semi-trailer truck (14.32×), Motorhome (6.28×), Mobile home (5.14×), and Betfair (4.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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