Rascasse Audience Intelligence

Commercial vehicle Audience in Germany

A data profile of the people who buy, follow and care about Commercial vehicle in Germany — modelled from more than twelve digital signal sources. Commercial vehicle has an estimated audience of 2,802,512 people in Germany.

#1400among Topic in Germany#115in Cars & Mobility

The average Commercial vehicle fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dump truck, Used Cars, Nature, with strongest over-indexing on Dump truck (12.26× the country average).

Demographically, the Commercial vehicle audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Commercial vehicle fan in Germany is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commercial vehicle profile in Germany.

Audience size
2.8M
in Germany
Gender
27.0%♀
73.0% male
Age
37.7
average years
Country rank
#2315
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commercial vehicle fans

27.0% are female, 73.0% are male, average age 37.7.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Commercial vehicle audience in Germany
MetricValue
Female27.0%
Male73.0%
Average age37.7
Estimated audience size2,802,512
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Commercial vehicle audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Commercial vehicle audience comes from Germany.

Worldwide audience distribution share by country for Commercial vehicle
CountryShare
United States30.7%
Italy6.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commercial vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Commercial vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.50×
02Bayern~500K1.21×
03Rheinland-Pfalz~200K1.20×
04Baden-Württemberg~500K1.18×
05Hessen~200K1.11×
06Nordrhein-Westfalen~700K1.09×
07Bremen~20K1.02×
08Hamburg~60K0.98×
09Schleswig-Holstein~100K0.96×
10Saarland~30K0.96×
11Thüringen~70K0.94×
12Sachsen~100K0.92×
13Sachsen-Anhalt~70K0.90×
14Mecklenburg-Vorpommern~50K0.86×
15Brandenburg~70K0.81×
16Berlin~90K0.69×
Fig. 06

Affinity by region

Affinity by region — Commercial vehicle, Germany
0.69×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commercial vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commercial vehicle audience
#·InterestCategoryAffinity×
01Tata MotorsCars & Mobility16.83×
02Dump truckCars & Mobility12.26×
03Semi-trailer truckCars & Mobility7.69×
04WürthHome & Garden5.31×
05Used CarsCars & Mobility4.97×
06Automobile repair shopCars & Mobility4.93×
07Sandra BullockMovies & TV4.93×
08Motor oilCars & Mobility4.59×
09VolvoCars & Mobility4.09×
10Electric motorcycles and scootersCars & Mobility3.95×
11Car washCars & Mobility3.91×
12HyundaiCars & Mobility3.44×
13Solar energyHome & Garden3.40×
14Used carCars & Mobility3.27×
15Ford Motor CompanyCars & Mobility3.02×
16NatureHome & Garden2.79×
17AutoScout24Cars & Mobility2.48×
18Formula OneSports2.36×
19VacationsTravel & Leisure2.20×
20FamilyKids & Family1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commercial vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Commercial vehicle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Need for SecurityCONSERVATISM1.73×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Commercial vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Design AffinityPREMIUM0.72×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Commercial vehicle have in Germany?

Commercial vehicle has an estimated audience of 2,802,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Commercial vehicle fans?

27.0% of Commercial vehicle fans are female, 73.0% are male, with an average age of 37.7 years.

03

Which brands do Commercial vehicle fans like most?

Commercial vehicle fans show strongest brand affinity for Dump truck (12.26×), Used Cars (4.97×), and Nature (2.79×) over the country average.

04

Where do Commercial vehicle fans live in Germany?

Commercial vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Commercial vehicle fans also like?

Beyond Commercial vehicle itself, the audience over-indexes on Used Cars (4.97×), Nature (2.79×), Tata Motors (16.83×), and Automobile repair shop (4.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Commercial vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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