Commercial vehicle Audience in Germany
Commercial vehicle has an estimated audience of 2,802,512 people in Germany. 27.0% are female, 73.0% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dump truck, Used car, Tagesschau, Tata Motors, Automobile repair shop.
The average Commercial vehicle fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dump truck, Used car, Tagesschau, with strongest over-indexing on Dump truck (10.42× the country average). Demographically, the Commercial vehicle audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Commercial vehicle fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 37.7 |
| Estimated audience size | 2,802,512 |
Audience persona
The typical Commercial vehicle fan in Germany is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 703,783 | 1.15× |
| Bayern | 571,010 | 1.27× |
| Baden-Württemberg | 464,742 | 1.22× |
| Niedersachsen | 361,367 | 1.33× |
| Hessen | 239,555 | 1.12× |
| Rheinland-Pfalz | 170,565 | 1.21× |
| Sachsen | 128,136 | 0.93× |
| Schleswig-Holstein | 95,853 | 0.95× |
| Berlin | 88,707 | 0.71× |
| Brandenburg | 66,740 | 0.77× |
| Hamburg | 64,807 | 1.02× |
| Thüringen | 63,394 | 0.89× |
| Sachsen-Anhalt | 62,371 | 0.86× |
| Mecklenburg-Vorpommern | 40,495 | 0.76× |
| Saarland | 29,255 | 0.85× |
| Bremen | 23,197 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dump truck | 10.42× | Cars & Mobility |
| Used car | 3.08× | Cars & Mobility |
| Tagesschau | 1.9× | Movies & TV |
| Tata Motors | 13.19× | Cars & Mobility |
| Automobile repair shop | 4.22× | Cars & Mobility |
| Hyundai | 3.67× | Cars & Mobility |
| AutoScout24 | 2.25× | Cars & Mobility |
| Transfermarkt | 2.54× | Sports |
| Vacations | 2.33× | Travel & Leisure |
| Brewing | 4.18× | Food & Beverages |
| Popup camper | 7.09× | Travel & Leisure |
| Škoda Auto | 2.41× | Cars & Mobility |
| Creative Commons | 3.72× | Technology & Electronics |
| Family | 1.57× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| SUVs | 2.19× | Cars & Mobility |
| Semi-trailer truck | 7.08× | Cars & Mobility |
| Porsche | 2.51× | Cars & Mobility |
| Hygiene | 2.43× | Beauty & Wellness |
| Ford Motor Company | 3.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| DIY Mentality | THRILL | 1.39 |
| Need for Security | CONSERVATISM | 1.39 |
| Luxury Orientation | PREMIUM | 1.33 |
| Sports Activity | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
See Commercial vehicle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Commercial vehicle have in Germany?
Commercial vehicle has an estimated audience of 2,802,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Commercial vehicle fans?
27.0% of Commercial vehicle fans are female, 73.0% are male, with an average age of 37.7 years.
Which brands do Commercial vehicle fans like most?
Commercial vehicle fans show strongest brand affinity for Dump truck (10.42×), Used car (3.08×), and Tagesschau (1.9×) over the country average.
Where do Commercial vehicle fans live in Germany?
Commercial vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 703,783), Bayern (reach 571,010), and Baden-Württemberg (reach 464,742). These three regions account for the largest share of the active audience.
What other brands do Commercial vehicle fans also like?
Beyond Commercial vehicle itself, the audience over-indexes on Used car (3.08×), Tagesschau (1.9×), Tata Motors (13.19×), and Automobile repair shop (4.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Commercial vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.