Volvo Audience in Germany
Volvo has an estimated audience of 2,939,151 people in Germany. 26.7% are female, 73.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Used car, City car, Hyundai, Tesla Motors, Tire.
The average Volvo fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Used car, City car, Hyundai, with strongest over-indexing on Used car (4× the country average). Demographically, the Volvo audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Volvo fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 39.3 |
| Estimated audience size | 2,939,151 |
Audience persona
The typical Volvo fan in Germany is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Used car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 775,523 | 1.21× |
| Bayern | 554,077 | 1.17× |
| Baden-Württemberg | 440,381 | 1.1× |
| Niedersachsen | 317,446 | 1.11× |
| Hessen | 274,653 | 1.23× |
| Rheinland-Pfalz | 154,601 | 1.05× |
| Sachsen | 131,241 | 0.91× |
| Schleswig-Holstein | 129,589 | 1.23× |
| Berlin | 115,980 | 0.88× |
| Hamburg | 83,728 | 1.26× |
| Brandenburg | 79,507 | 0.87× |
| Thüringen | 60,632 | 0.81× |
| Sachsen-Anhalt | 52,861 | 0.69× |
| Mecklenburg-Vorpommern | 47,375 | 0.84× |
| Saarland | 27,354 | 0.76× |
| Bremen | 22,007 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 4× | Cars & Mobility |
| City car | 5.44× | Cars & Mobility |
| Hyundai | 4.67× | Cars & Mobility |
| Tesla Motors | 4.41× | Cars & Mobility |
| Tire | 3.43× | Cars & Mobility |
| AutoScout24 | 2.55× | Cars & Mobility |
| Škoda Auto | 3.13× | Cars & Mobility |
| Automobile repair shop | 4.48× | Cars & Mobility |
| Auto mechanic | 3.52× | Cars & Mobility |
| Dacia Jogger | 6.99× | Cars & Mobility |
| Hatchback | 3.74× | Cars & Mobility |
| Peugeot | 4.28× | Cars & Mobility |
| Used Cars | 3.59× | Cars & Mobility |
| RVs | 2.55× | Cars & Mobility |
| Motor vehicle | 2.09× | Cars & Mobility |
| BYD Auto | 3.22× | Cars & Mobility |
| SUVs | 2.42× | Cars & Mobility |
| Subaru | 6.23× | Cars & Mobility |
| Lexus | 5.08× | Cars & Mobility |
| Polestar | 6.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.37 |
| Patriotism | CONSERVATISM | 1.27 |
| Early Adopter Mentality | POWER | 1.22 |
| Travelling | THRILL | 1.19 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 6.9% |
| Brazil | 6.5% |
See Volvo audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Volvo have in Germany?
Volvo has an estimated audience of 2,939,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo fans?
26.7% of Volvo fans are female, 73.3% are male, with an average age of 39.3 years.
Which brands do Volvo fans like most?
Volvo fans show strongest brand affinity for Used car (4×), City car (5.44×), and Hyundai (4.67×) over the country average.
Where do Volvo fans live in Germany?
Volvo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 775,523), Bayern (reach 554,077), and Baden-Württemberg (reach 440,381). These three regions account for the largest share of the active audience.
What other brands do Volvo fans also like?
Beyond Volvo itself, the audience over-indexes on City car (5.44×), Hyundai (4.67×), Tesla Motors (4.41×), and Tire (3.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.