Volvo Audience in United States

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Volvo has an estimated audience of 6,375,191 people in United States. 32.4% are female, 67.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Fishing reel, Bus, Hand tool, Transport, Machining.

The average Volvo fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fishing reel, Bus, Hand tool, with strongest over-indexing on Fishing reel (6.12× the country average). Demographically, the Volvo audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Volvo fans

Demographic split for Volvo audience in United States
MetricValue
Female32.4%
Male67.6%
Average age40.5
Estimated audience size6,375,191

Audience persona

The typical Volvo fan in United States is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Fishing reel.

Top regions in United States

Top regions ranked by reach for Volvo in United States
RegionReachAffinity
California799,8101.14×
Texas600,7291.1×
Florida476,2631.1×
New York438,4821.23×
Pennsylvania255,9501.19×
Illinois248,2991.17×
New Jersey236,8521.46×
North Carolina214,8761.12×
Georgia208,6131.06×
Virginia192,3401.24×
Massachusetts179,4371.43×
Ohio174,1060.89×
Washington168,8381.32×
Michigan139,5710.84×
Arizona138,9861.07×
South Carolina129,4871.35×
Maryland124,4311.14×
Colorado119,5051.19×
Tennessee113,5310.89×
Connecticut100,0371.56×
Indiana99,6600.86×
Missouri90,3640.88×
Minnesota87,5990.96×
Alabama85,0940.96×
Oregon84,4191.16×
Wisconsin80,0120.83×
Louisiana75,2630.92×
Kentucky60,0320.75×
Oklahoma57,3450.81×
Nevada53,7060.87×
Utah51,2130.9×
Arkansas42,9920.82×
Iowa42,4980.81×
Kansas40,2280.8×
Mississippi38,7150.74×
New Hampshire36,6951.46×
Maine29,8401.31×
Nebraska25,5230.8×
New Mexico25,3900.79×
Washington, District of Columbia24,4281.27×
Idaho22,6800.71×
Rhode Island22,0421.09×
West Virginia21,4160.72×
Delaware16,7990.96×
Hawaii16,2580.59×
Vermont15,6221.4×
Montana11,9530.68×
Alaska11,7250.86×
South Dakota8,5930.58×
North Dakota7,1180.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volvo audience
BrandAffinityCategory
Fishing reel6.12×Sports
Bus6.04×Cars & Mobility
Hand tool4.59×Home & Garden
Transport2.85×Cars & Mobility
Machining6.54×Business & Career
Road3.68×Travel & Leisure
Freight transport3.48×Cars & Mobility
Mobile phones2.1×Technology & Electronics
Online shopping1.75×Shopping
Yahoo!奇摩名人娛樂2.89×Internet & Social Media
Light truck8.2×Cars & Mobility
Fitness and wellness1.57×Sports
Business1.66×Business & Career
U.S. state1.92×Travel & Leisure
Personal finance1.69×Business & Career
AutoZone2.42×Cars & Mobility
Mobile app1.9×Technology & Electronics
Computers1.67×Technology & Electronics
Truck classification6.53×
Semi-trailer7.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volvo audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Luxury OrientationPREMIUM1.49
Early Adopter MentalityPOWER1.26
Family OrientationCONSERVATISM1.24
Career OrientationPOWER1.18
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Volvo
CountryShare
United States13.0%
Japan6.9%
Brazil6.5%

See Volvo audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Volvo have in United States?

Volvo has an estimated audience of 6,375,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Volvo fans?

32.4% of Volvo fans are female, 67.6% are male, with an average age of 40.5 years.

Which brands do Volvo fans like most?

Volvo fans show strongest brand affinity for Fishing reel (6.12×), Bus (6.04×), and Hand tool (4.59×) over the country average.

Where do Volvo fans live in United States?

Volvo fans in United States are most concentrated in California (reach 799,810), Texas (reach 600,729), and Florida (reach 476,263). These three regions account for the largest share of the active audience.

What other brands do Volvo fans also like?

Beyond Volvo itself, the audience over-indexes on Bus (6.04×), Hand tool (4.59×), Transport (2.85×), and Machining (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.