Rascasse Audience Intelligence

Volvo Target Market in United States

A data profile of the people who buy, follow and care about Volvo in United States — modelled from more than twelve digital signal sources. Volvo has an estimated audience of 6,312,115 people in United States.

#32among Car manufacturer in United States#572among Brand in United States#221in Cars & Mobility

The average Volvo fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fishing reel, Bus, Hand tool, with strongest over-indexing on Fishing reel (6.12× the country average).

Demographically, the Volvo audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volvo fan in United States is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Fishing reel.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo profile in United States.

Audience size
6.3M
in United States
Gender
32.4%♀
67.6% male
Age
40.5
average years
Country rank
#5492
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volvo

32.4% are female, 67.6% are male, average age 40.5.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Volvo audience in United States
MetricValue
Female32.4%
Male67.6%
Average age40.5
Estimated audience size6,312,115
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Volvo audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Volvo audience comes from United States.

Worldwide audience distribution share by country for Volvo
CountryShare
United States12.6%
Japan6.8%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo audience in United States is strongest.

Fig. 05

Top regions by affinity

Volvo customers by region in United States
#RegionReachAffinity×
01Connecticut~100K1.55×
02New Hampshire~40K1.48×
03Vermont~20K1.46×
04New Jersey~200K1.43×
05Massachusetts~200K1.37×
06Maine~30K1.31×
07South Carolina~100K1.28×
08Washington, District of Columbia~20K1.25×
09Washington~200K1.24×
10New York~400K1.19×
11Virginia~200K1.18×
12Pennsylvania~300K1.17×
13Colorado~100K1.14×
14Rhode Island~20K1.13×
15Illinois~200K1.12×
16Maryland~100K1.12×
17Oregon~80K1.12×
18California~800K1.11×
19Florida~500K1.08×
20North Carolina~200K1.08×
21Texas~600K1.06×
22Louisiana~90K1.05×
23Georgia~200K1.02×
24Arizona~100K1.01×
25Delaware~20K0.99×
26Minnesota~90K0.95×
27Alabama~80K0.93×
28Tennessee~100K0.90×
29Utah~50K0.89×
30Alaska~10K0.89×
31Ohio~200K0.88×
32Missouri~90K0.88×
33Nevada~50K0.85×
34Arkansas~40K0.85×
35Indiana~100K0.84×
36Wisconsin~80K0.84×
37Michigan~100K0.82×
38Oklahoma~60K0.82×
39Nebraska~30K0.82×
40New Mexico~30K0.82×
41Iowa~40K0.81×
42Mississippi~40K0.81×
43Kansas~40K0.81×
44Kentucky~60K0.79×
45West Virginia~20K0.79×
46Idaho~20K0.76×
47Montana~10K0.72×
48South Dakota~10K0.67×
49North Dakota~8K0.64×
50Hawaii~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Volvo, United States
0.61×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo audience
#·InterestCategoryAffinity×
01Light truckCars & Mobility8.20×
02Semi-trailerCars & Mobility7.54×
03MachiningBusiness & Career6.54×
04Truck classificationTopic6.53×
05Fishing reelSports6.12×
06BusCars & Mobility6.04×
07Hand toolHome & Garden4.59×
08RoadTravel & Leisure3.68×
09Freight transportCars & Mobility3.48×
10TransportCars & Mobility2.85×
11AutoZoneCars & Mobility2.42×
12Mobile phonesTechnology & Electronics2.10×
13U.S. stateTravel & Leisure1.92×
14Mobile appTechnology & Electronics1.90×
15Online shoppingShopping1.75×
16Video gamesGames1.73×
17Personal financeBusiness & Career1.69×
18ComputersTechnology & Electronics1.67×
19BusinessBusiness & Career1.66×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.72×
Career OrientationPOWER1.70×
PatriotismCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
CreativityOPEN0.81×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volvo's target market in United States?

Volvo's target market in United States covers an estimated 6,312,115 people, concentrated in California and Texas.

02

What is the gender split and age of Volvo customers?

32.4% of the Volvo audience are female, 67.6% are male, with an average age of 40.5 years.

03

Which brands do Volvo fans like most?

Volvo fans show strongest brand affinity for Fishing reel (6.12×), Bus (6.04×), and Hand tool (4.59×) over the country average.

04

Where do Volvo fans live in United States?

Volvo fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo fans also like?

Beyond Volvo itself, the audience over-indexes on Bus (6.04×), Hand tool (4.59×), Transport (2.85×), and Machining (6.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Volvo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volvo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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